Mercedes-Benz Vans extends its three-year involvement with the Union Cycliste Internationale (UCI) in 2021 and continues to be the title sponsor of the UCI Mountain Bike World Cup. The UCI Mountain Bike World Championships are also supported once again by the brand with the three-pointed star, as a main partner from this year on. At the centre of the brand commitment to the biking scene is the V-Class MPV, and also its new, electrically driven sister model the EQV.
Anja Gutmann, Head of Marketing Communication at Mercedes-Benz Vans, said on the occasion of the contract extension: “We are delighted to continue our brand presence in mountain biking together with our long-term partner the UCI.” And she emphasized: “We’re proud to be integrating our EQV into our sporting activities to a greater extent from this year on, in addition to the V-Class! In doing so, we are taking a further step towards the locally emission-free future. And setting an example for the following generations.”
Source: Daimler AG