Mercedes-Benz is shaping the next generation of contemporary and individual mobility with innovations that focus on people. The S-Class stands for the fascination of the brand and defines the automotive luxury segment. The new luxury saloon can be experienced with four senses – sight, touch, hearing and smell. At the same time, it offers a multitude of innovations, for example in terms of support, protection and interaction. 

The new S-Class redefines the automotive luxury segment with numerous innovations. Not only does it become much more intelligent, it also takes the driving experience to a new level. The focus here is on the individual, who is able to experience the luxury sedan with all of their senses. The new generation of Mercedes-Benz User Experience (MBUX), for example, offers both drivers and passengers innovative possibilities for interaction and personalization. More than ever before, the interior fulfils the claim of a “third place,” a private refuge between home and work. The new S-Class also sets new standards in terms of safety – for example, it is the first series-produced passenger car to feature rear-seat airbags to protect rear passengers in the event of a frontal collision. These and many other innovations underscore Mercedes-Benz’s claim that the S-Class is the best automobile in the world. And it’s built in one of the most modern automobile production facilities in the world: with the “Factory 56”, the manufacturer is opening the car factory of the future on the same day as the world premiere. 

Source: Mercedes-Benz AG