CO2-reduction and sustainable mobility are not only important social challenges, but also key elements of Daimler’s business strategy. The 12th edition of the Daimler Sustainability Dialogue discussed what this means in practice.

On 20 and 21 November 2019, the Dialogue brought together over 100 representatives from industry, science, politics, NGOs, associations, trades unions and municipalities in the Mercedes-Benz Museum. One focus was on urban mobility. One of our corporate tasks is to improve urban mobility: all the business units at Daimler make a contribution to this with their products and services – from environmentally compatible passenger cars, vans, trucks and buses right up to attractive financing and leasing terms for electric vehicles.

On the first evening, podium discussions on the subject of urban mobility took place with international experts from sciences such as e.g. behavioural economy and traffic research, individuals responsible for urban public transport and representatives from urban administrations.

Renata Jungo Brüngger, member of the Board of Management of Daimler AG and Mercedes-Benz AG responsible for Integrity and Legal Affairs: “Mobility is undergoing a profound transformation. Daimler intends to shape this transformation on a sustainable basis, and live up to its social, economic and ecological responsibilities. The Sustainability Dialogue is an important platform on which to discuss and foster solutions for the mobility of the future with our stakeholders.”

The aims of the event are a constructive dialogue and knowledge transfer, the definition of action areas and appropriate measures, and the joint consideration of current sustainability questions. The participants are divided into working groups to discuss key topics relating to the environment, human resources, society and communication. The corporate representatives of Daimler take the input from external participants on board, drive the implementation of agreed objectives forward with the stakeholders over the course of the year and report on the progress achieved at the next event.

Transparency for e-mobility

One key aspect of the sustainable business strategy of Daimler AG is electric mobility. With “Ambition 2039”, Mercedes-Benz is working on offering a CO2-neutral new passenger car fleet in 20 years. One important aspect of sustainable mobility is transparency. This is why Mercedes-Benz AG is the first premium automobile manufacturer to have had its climate protection objectives scientifically verified by the Science Based Targets Initiative (SBTI). This means that the company is in line with the requirements of the Paris World Climate Accord.

Daimler Truck AG is likewise following a sustainable corporate strategy, and aims to offer only new vehicles that are CO2-neutral in driving operation (“tank to wheel”) in the triad markets of Europe, Japan and NAFTA by 2039. Already by 2022, Daimler Trucks & Buses plans to include series production vehicles with battery-electric drive its main sales regions of Europe, USA and Japan to its portfolio. By the end of the next decade, Daimler Trucks & Buses will extend its range of vehicles with hydrogen-powered series production vehicles.

The sustainable business strategy of Daimler AG

To Daimler, sustainability means creating value for all stakeholders on a lasting basis: customers, employees, investors, business partners and society as a whole. The basis for this is the sustainable business strategy of Daimler. With this, the company takes responsibility for the economic, ecological and social effects of its business activities and looks at the entire value chain.

Source: Daimler AG