Sustainability strategies, the mobility of the future and the challenges of balancing environmental protection and economic growth will be some of the key points discussed by Robert Habeck, Chairman of Germany’s Bündnis 90/Die Grünen party, and Ola Källenius, Chairman of the Board of Management at Daimler AG, and Head of Mercedes-Benz Cars on during their talk on Thursday September 12, 2019 from 3:00 pm to 4:00 pm live on stage at the me Convention in Hall 1 at the Messe Frankfurt, during the IAA Motor Show.

Politicians, manufacturers and businesses are all currently facing the enormous challenge of working towards the agree-upon climate goals. Are sustainability strategies, such as Daimler’s “Ambition 2039” and political initiatives regarding these shared goals sufficient, or are additional measures required? The social debate about how to combine sustainability and economic prosperity also directly relates to the question of how politicians and manufacturers can better collaborate to combat climate change. On a global level, there are also discussions about how the situation in Germany compares to other major markets, such as China, the United States and other European countries. These and many other issues will be discussed by Robert Habeck and Ola Källenius during their conversation at the me Convention.

This future-focused conference is a special collaboration between Mercedes-Benz and South by Southwest (SXSW). During the IAA in Frankfurt from 11 to 13 September, the event will bring together creatives and thought-leaders from a variety of backgrounds to discuss and develop new ideas around the topics of Science, Business, Society and the Planet.

Robert Habeck has been the Chairman of Bündnis 90/Die Grünen since 2018.  He was born in Lübeck, studied philosophy, earned his doctorate and became a successful writer, together with his wife. He started his political career in 2002, working first as the District Chairman of Schleswig-Flensburg, and later becoming the Chairman of Schleswig-Holstein. From 2012 to 2018, he served as the State Minister for the Energy Transition and Deputy Prime Minister of Schleswig-Holstein.

Born in Sweden, Ola Källenius joined Daimler AG in 1995. Following several national and international management roles at the company, he was appointed to Daimler’s Board of Management in January 2015, responsible for the Mercedes-Benz Cars sales division. In January 2017, he assumed responsibility for Group Research and Mercedes-Benz Cars Development. Since May 2019, Källenius has been Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars. Under his leadership, Daimler AG is moving towards the transformation to emission-free mobility with the “Ambition 2039” program.

The holistic, sustainable corporate strategy of Mercedes-Benz envisions a new fleet of CO2-neutral vehicles in the next 20 years, and predicts that sales of hybrid and fully electric vehicles will grow by more than 50% by 2030. At the IAA, Ola Källenius will introduce the sustainability strategy of Daimler AG in more detail, as well as premiere the company’s latest cars and intelligent mobility solutions.

The talk with Robert Habeck and Ola Källenius will take place on Thursday September 12 from 3:00 pm to 4:00 pm on the main me Convention stage at the Messe Frankfurt, Hall 1. Journalist Dunja Hayali will moderate the discussion. She is best known as the presentor of several news programs for the German television channel ZDF, and recently began hosting her own talk show. In addition to several awards for journalism, in 2018 she received the Federal Order of Merit for her efforts to fight xenophobia and racism.

Additional information about these and other speakers, as well as the session formats can be found on the official me Convention website: 

A me Convention ticket gives participants full access to the entire three-day (and evening) event program, including keynotes, interactive sessions, mentoring sessions, DJ sets and parties. Tickets are currently available for €350 (incl. VAT).