The moment will come at some point on 2 July 2019: the Mercedes-Benz Museum is expecting its ten millionth visitor since its opening back in 2006. Whoever draws precisely this ticket will receive a personal tour of the permanent exhibition and a voucher. In order to celebrate this special moment, the hundred previous visitors will receive free entry into the museum.
Stuttgart. Who will it be? With which special interest? And where will the guest be from? Excitement at the Mercedes-Benz Museum is rising, as on 2 July 2019, it is expecting its ten millionth visitor since its opening back in May 2006.
“10 million visitors to the Mercedes-Benz Museum – that’s a special moment for us. This record stands for the continuing interest of people from all over the world in the history of the Mercedes-Benz brand,” affirms Monja Büdke, member of the management team and head of the Mercedes-Benz Museum.
Monja Büdke will personally greet the milestone guest. Alongside a personal museum tour, they will receive a voucher, which can be used in “Bertha’s” museum restaurant and in the museum shop. All 100 museum guests directly before the milestone visitor will also have good reason to celebrate because they will receive free admittance to the museum.
The great publicity success of the Mercedes-Benz Museum began with its opening back in 2006. Since then, it has regularly achieved “million” milestones:
1 million visitors: 15 June 2007
2 million visitors: 5 September 2008
3 million visitors: 3 April 2010
4 million visitors: 5 October 2011
5 million visitors: 25 February 2013
6 million visitors: 25 July 2014
7 million visitors: 3 November 2015
8 million visitors: 14 February 2017
9 million visitors: 8 April 2018
The Mercedes-Benz Museum is, in the best sense, an international place of mobility culture: since last summer, people from all 193 countries of the United Nations have been guests at the museum. In 2018, there were a total of 834,121 visitors, of which around 60 per cent came from abroad. Most of the international guests in 2018 came from China, followed by visitors from the United States of America and France. India was amongst the top five international visitor nations for the first time.
Source: Mercedes-Benz Museum