One iconic off-roader, two creative people and deserted roads traversing the wilds of Finland: Mercedes-Benz teamed up with the Finnish wildlife photographer Konsta Punkka and the Italian filmmaker Oliver Astrologo for a spectacular “Content Creation Tour” through Finland’s landscape and nature.

Punkka and Astrologo spent eleven days on the road in a Mercedes-Benz G-Class, travelling through Punkka’s homeland from Helsinki to the Oulanka National Park in northern Finland. The aim of the social media campaign #explorewildtaiga was to bring the Finnish Taiga closer to outdoor fans and G-Class enthusiasts by providing images of an extraordinary off-road trip in the G-Class.

The campaign allows followers to experience the tour digitally via the further development of an interactive and personalised Messenger Bot. In addition to this, the campaign offers other experiences with platform-compatible social media content such as vlogs. On the tour, Konsta Punkka set his sights on Finland’s “Big Five” – wolf, brown bear, elk, lynx and wolverine – taking a series of impressive close-up shots. Oliver Astrologo captured touching pictures of the landscape in the Finnish Taiga. The first vlogs are online from 8 October. The Messenger Bot starts on 11 October 2018, via Facebook Messenger:

“With #explorewildtaiga, we are opening up a new chapter in our digital storytelling. Our followers can witness the G-Class Outdoor Experience in Taiga, Finland from unusual, self-chosen perspectives. Our new “MB Journeys” Messenger Bot lets followers decide how they want to proceed on each day of the online tour. It’s almost like travelling in the G-Class with your best friend,” says Natanael Sijanta, head of Marketing Communication, Mercedes-Benz Cars.

The G-Class and Konsta Punkka – a look behind the scenes
Vlog 1:
Vlog 2:

The film: The G-Class and Konsta Punkka on tour through the Taiga

Source: Daimler AG