From the birth of the modern motor car in motorsport to the high art of refined sportiness: Mercedes-Benz Classic will be telling this story at Techno Classica 2017 in Essen under the banner “Sportiness is in our genes”. Taking centre stage on the stand, which covers just under 3600 square metres of space, are ten vehicles from the company’s own collection along with the latest Mercedes-AMG GT C Roadster Edition 50.

The oldest vehicle being exhibited is the 40 hp Mercedes-Simplex, which dates from 1903. This model represents the first modern car and in its day dominated the prestigious racing scene on the French Riviera around Nice. Other exhibits include pioneering symbols of the compressor age – for example, the Mercedes-Benz model S (W 06) or the 540 K Streamliner (W 29) – and exceptionally sporty Mercedes-Benz models from the post-war period. Alongside exclusive production vehicles, the 300 SLR (W 196 S) known as the Uhlenhaut Coupé will also be on show. The coupé is the enclosed variant of the tremendously successful 300 SLR sports racer from the 1955 season and marks the pinnacle of Mercedes-Benz’s domination of motorsport from the 1930s into the 1950s. Only two of them were ever built. Both are part of the company’s own vehicle collection and are now regarded as probably the most valuable motor vehicles in the world.

The youngest representatives in this portrait gallery of the brand’s sporting history are three vehicles bearing the acronym AMG in their names. Mercedes-AMG, the performance brand of Mercedes-Benz, is celebrating its 50th anniversary in 2017. To celebrate this momentous occasion there will be four special vehicles on the Classic stand. The most recent example is the brand-new Mercedes-AMG GT C Roadster Edition 50 (C 190).

Originality as the guiding principle
Classic motor cars combine engineering and cultural history to form an exciting whole. For owners, maintaining vintage vehicles is a passion. They can, however, also make use of good and reliable vehicle-related services, extensive expert knowledge and a reliable supply of genuine parts. Mercedes-Benz Classic provides all this to the highest level, as will be demonstrated at Techno Classica 2017 on the “Service and Parts” section of its stand.

Services for vintage vehicles and young classics made by the Stuttgart-based brand have a unique basis: expertise stretching back to the invention of the motor car in 1886. The company’s archives make this knowledge accessible and keep it alive. Examples include information that flows into the reproduction of authentic parts for historic vehicles.

The same enthusiasm for historic motoring culture also infuses the ALL TIME STARS programme. This is the vehicle trading arm of Mercedes-Benz Classic and was established in 2015. The offering ranges from pre-war vintage models to young classics. Cars from the 1960s and 1980s have proven to be particularly popular to date. ALL TIME STARS ensures maximum transparency by thoroughly examining every vehicle offered according to 160 criteria, plus a Classic Data expert report. The ALL TIME STARS vehicles are technically rated condition 2 at least, and are categorised into various editions:

“Concours Edition”: Vehicles in rare, original condition with low mileage, or vehicles carefully restored by Mercedes-Benz Classic.
“Collectors Edition”: Older and more recent classics in good technical and visual condition. Their patina gives these cars a special character.
“Drivers Edition”: This is where fans who wish to drive their older or younger classic on a daily basis will find their dream car. The good technical condition still offers potential for restoration work.

ALL TIME STARS will be presenting the following vehicles at Techno Classica 2017:
Mercedes-Benz 300 SL Roadster (W 198, 1960)
Mercedes-Benz 280 SE 3.5 Cabriolet (W 111, 1971)
Mercedes-Benz 230.6 (W 114, 1975)
Mercedes-Benz 230 E (W 123, 1982)
Mercedes-Benz 300 SL (R 107, 1987)
Mercedes-Benz 300 SL (R 129, 1991)

Passion for Mercedes-Benz older and younger classics is especially high within the official brand clubs. A number of these interest groups are coming to Techno Classica and will appear in conjunction with Mercedes-Benz Classic in Hall 1.0 at the Messe Essen exhibition centre. In 2017 they include the following:
Mercedes-Benz W 201 16V club
Mercedes-Benz W 124 club
Mercedes-Benz S-Class club
Mercedes-Benz SLK club
Mercedes-Benz R129 SL club
Mercedes-Benz compressor club
Mercedes-Benz 300 SL club
Mercedes-Benz interest group
Mercedes-Benz model car club
Mercedes-Benz R/C 107 SL club (Germany)
Mercedes-Benz 190 SL club
Mercedes-Benz veterans club of Germany
Mercedes-Benz W 123 club
Mercedes-Benz SL Pagoda club
Unimog-Club Gaggenau
vdh e.V. –
Mercedes-Benz off-road vehicles club

Mercedes-Benz ClassicPartners also epitomise good partnership in classic motoring. This network currently comprises 25 Mercedes-Benz locations throughout Germany selling premium vehicles and providing optimum service, including supplying spare parts. The web page at contains further information and a search facility to find a Mercedes-Benz ClassicPartner. A total of seven ClassicPartners are coming to Techno Classica 2017 and can be found in Hall 3 showcasing their sales and service offerings. Live demonstrations enable visitors to experience the excellent service provided by Mercedes-Benz ClassicPartners for themselves.

World show for vintage automobiles
The 29th Techno Classica takes place from 5 to 9 April 2017 at the Messe Essen exhibition centre in Germany. As the “World Show for Vintage, Classic and Prestige Automobiles, Motorsport, Motorcycles, Spare Parts, Restoration and World Club Meeting” it is the biggest event of its kind. Last year the event attracted more than 200,000 visitors from over 40 countries. For 2017, more than 220 clubs and interest groups are expected to attend along with over 1250 exhibitors. There are set to be more than 2500 vehicles available for purchase. In total, there will be more than 25 automobile makes at the show. Techno Classica starts on Wednesday, 5 April 2017 with a preview from 2 p.m. until 8 p.m. The show is open all day from Thursday, 6 April until Sunday, 9 April 2017, from 9 a.m. until 6 p.m. (Friday: until 7 p.m.).