n time for the festive season, Mercedes-Benz is launching a worldwide “Date” campaign with which to wish all customers, fans and interested people a Merry Christmas and a Happy New Year. The focus of the campaign is a TV spot called “Snow Date”, in which Mercedes-Benz showcases its 4WD credentials with 4MATIC. At mercedes-benz.com/christmas every Mercedes fan can send a personalised Christmas ecard to family and friends or share it on the social networks. The new Formula One World Champion Nico Rosberg will be playing a special role. The campaign is flanked by two social media competitions. Among other things, since early December the Mercedes‑Benz Facebook page has been running a competition to take part in a winter 4MATIC Driving Experience together with Mercedes-Benz brand ambassador Felix Jaehn. The winner will meet up with the musician and DJ on 20 December 2016 in Saalfelden in Austria.
The Christmas campaign is focused on the TV spot “Snow Date”, in which a teenager, with help from his father and 4MATIC all-wheel drive, manages to defy the wintry weather to meet his date on time.
The interactive web special enables users to select a personalised Christmas greetings card with one of five 4MATIC vehicles as the background and to provide it with a personal greeting.
“With ‘Snow Date’, we are contributing to the tradition of emotively appealing promotional films at Christmas time. The Mercedes Christmas film focuses on two young people on their first date. Almost all of us can recall such beautiful emotional moments. With Felix Jaehn and Nico Rosberg, our campaign has the support of two world-famous exceptional talents of 2016,” says Dr. Jens Thiemer, Vice President Marketing Mercedes-Benz Cars.
With one of three extra scenes, in which new Formula One World Champion Nico Rosberg acts as a cinema employee, the user is transformed into a director, creating their own version of the Christmas film “Snow Date”. With a mouse click, the user can share their Christmas greeting, including personalised Christmas film, with family and friends on the social networks or send it as an ecard.
The campaign is flanked by two social media competitions (hashtag #MBsnowdate), with the winners being treated to their own special kind of “Snow Date”. The winner of the “Snow Date” with brand ambassador Felix Jaehn can look forward to an exclusive experience in Saalfelden in Austria. The 4MATIC Driving Experience event will be streamed live on Facebook on 20 December. Viewers can follow the progress of the winner and Felix Jaehn as they are repeatedly confronted with new challenges. The object is to overcome obstacles and successfully face various in-car challenges, in which the viewers can take part online. Awaiting Felix Jaehn and his guest at the end of the obstacle course is a Christmas cinema experience, including dinner, in a ski hut.
The winner can relive the date from the film, including a chauffeur service and a private cinema evening for two. The Facebook competition is organized by the Blacklane limousine service in cooperation with Mercedes-Benz.
Source: Daimler AG