he attendance of this year’s Paris Motor Show by Mercedes‑Benz Cars is characterised by change, both digitally and electrically: celebrating their world premieres in Hall 5.2 will be the electric drive versions of the new smart fortwo, the smart fortwo cabrio and, for the first time, the smart forfour. A Mercedes‑Benz show car embodying a concrete vision of a totally new generation of vehicles with battery-electric drive will also have its world premiere. A new member of the E‑Class family will be on show for the first time: alongside the Saloon and Estate variants, the E‑Class All‑Terrain vehicle is a new, lifestyle-oriented addition to the model range.
The focus on the topic of electric mobility is supported by the architecture of the trade show stand and its media presentations. Running centrally from the front edge through to the large LED panel on the rear building is the E‑Mobility Lane: the electric vehicles from Mercedes‑Benz Cars are positioned on black, backlit glass. They form the cordon for the Mercedes‑Benz show car which is displayed in the central perspective. This provides a specific vision of a completely new vehicle generation with battery-electric drive system.
Architecturally the stand, which covers a total area of 2500 square metres, is framed by the “Silver Flow”. This extensive, attention-grabbing shape has been the symbol of Mercedes-Benz’s global trade show attendance since 2014.
A new feature is the integration of social media communication in the stand design: presentations on key topics are streamed via Facebook Live to the Mercedes community – at the same time, the stream can also be viewed on the five media panels on the stand.
Several world premieres from smart, Mercedes-Benz and Mercedes-AMG
In total Mercedes-Benz Cars is presenting around 30 vehicles in Paris, including several world premieres:
The new smart electric drive makes entry into the world of electric mobility easier than ever. This is because it combines the unique agility of the smart with local emission-free driving – perfect for urban mobility. Fourth-generation emission-free driving pleasure can be enjoyed not just in the smart fortwo coupé and smart fortwo cabrio, but now also for the first time in the four-seater smart forfour. As a result smart is the only brand to offer its entire model range not only with petrol engines but also with electric drive.
A new member of the E-Class family will be on show for the first time in the guise of the E‑Class All‑T errain: thanks to off-road-based design features, the All-Terrain boasts a powerful and robust look and at the same time stands out from the classic estate. Dynamism and modern luxury are combined with status-enhancing poise and assurance, and follow the current design idiom.
The new Mercedes-AMG GLC 43 4MATIC Coupé combines a sporty, elegant design with the brand’s hallmark Driving Performance and the advantages of an SUV in terms of seating position, interior flexibility and also traction off the beaten track. The 270 kW (367 hp) 3.0‑litre V6 biturbo engine, the automatic transmission 9G‑TRONIC with shortened shift times and the AMG Performance 4MATIC all-wheel drive configured with a rear bias form the basis for an especially dynamic on-road driving experience. Additionally, the GLC 43 4MATIC Coupé also enables occasional off-road excursions to be undertaken: the ground clearance can be increased at the touch of a button, and the pneumatic all-round self-leveling ensures a constant vehicle level at all times.
A further highlight is the Vision Mercedes‑M aybach 6, which is celebrating its show premiere in Paris. The 2+2‑seater pays homage to the glorious age of the aero coupés and consciously carries this tradition forward into the future. The coupé reinterprets classic, emotional design principles in an extreme way, following the Mercedes design philosophy of sensual purity. The Vision Mercedes‑Maybach 6, which measures almost six metres in length, is designed as an electric car. The drive system has an output of 550 kW (750 hp). The flat battery in the underbody enables a range of more than 500 km (NEDC).
Mercedes-AMG’s continued expansion of the GT family will also be in evidence at the Paris Motor Show. Hot on the heels of the new AMG GT R, the sports car and performance brand will be presenting a further variant of the GT model series on the eve of the Paris Motor Show.
Source: Daimler AG