Mercedes-Benz has delivered more than 13 million E-Class Saloons and Estates to customers worldwide. “The E-Class is the highest volume Mercedes‑Benz model of all time,” says Ola Källenius, Member of the Board of Management of Daimler AG, responsible for Mercedes-Benz Cars Marketing & Sales. “With sales exceeding 13 million Saloons and Estates, the E-Class segment is a key driver of our Mercedes-Benz 2020 growth strategy,” continues Källenius.
With sales of 257,571 units (+6.2%), the E-Class Saloon and Estate made a significant contribution to the good sales result of the past year. The Saloon achieved record sales figures inter alia in China and South Korea in 2014. In May 2015, the Saloon was once again able to post a new best value in South Korea (+22.4%).
The E-Class Saloon is enjoying tremendous popularity on a global scale. In May 2015, four out of five customers opted for this model. Key markets include the USA and China. Almost one in every two Saloons sold went to customers from one of these two markets in May 2015. In Europe and Germany, meanwhile, the Estate plays an important role. The domestic market Germany sees just as many Estate models being sold as Saloons.
The E-Class Estate is particularly popular among business customers. The long‑wheelbase version available on the Chinese market is often used as a chauffeur driven limousine, since customers appreciate the larger legroom. In 2014, the conquest rate of this model reached around 35% in China. The Estate model achieved a particularly high rate of 40% in the USA last year.
Popular engine variants and equipment
As of May 2015, the E 350 is the world’s best-selling E-Class Saloon, enjoying tremendous demand especially in the USA. The E 220 BlueTEC, which stands out thanks to its good fuel economy figures, is also very popular. With regard to the Estate, customers also attach importance to low fuel consumption and decide most frequently in favor of the E 200 BlueTEC or E 220 BlueTEC. In China, the long-wheelbase version of the Saloon with the E 260 engine is the top-selling model. In terms of interior equipment, the Active Park Assist and seat heating for the driver and front passenger are especially popular. Many drivers are also extremely keen on the LED Intelligent Light System and the fuel tank with increased capacity.
Source: Daimler AG