Mercedes-Benz is further expanding its worldwide involvement in the area of corporate social responsibility and stepping up its cooperation with the Laureus Sport for Good Foundation.
In the run-up to the Laureus World Sports Awards, which will be held in Shanghai on 15 April 2015, the premium automobile manufacturer has announced a new national partnership: Mercedes-Benz and Laureus in China are joining forces under the aegis of the Mercedes-Benz Corporate Citizenship Alliance Initiative. The goal is to improve the lives of disadvantaged children and young people in China through joint sport projects. This step will mark the establishment of the first national Laureus Sport for Good Foundation in Asia.
“Daimler fully embraces and supports the great ways in which Laureus changes the lives of young people. Together with the Laureus Sport for Good Foundation we will give by 2016 about 150,000 deprived young people in China a chance and better perspective through sport,” says Hubertus Troska, member of the Board of Management of Daimler AG, Greater China. ” Our local corporate social responsibility activities go even beyond: in 2015 alone we will donate in total 50 million RMB [7.6 million euros] to our comprehensive social programs in China, which clearly demonstrates our commitment to this great country.”
Mercedes-Benz is one of the founding partners of the Laureus Sport for Good Foundation, which forms a crucial element of the brand’s social responsibility. The support for the Laureus Sport for Good Foundation is Mercedes-Benz’s most important involvement in the field of corporate social responsibility, and is established throughout all markets worldwide. Ever since the Foundation was established in 1999, Mercedes-Benz has supported and promoted the aims and values of this worldwide non-profit-making programme, which seeks to improve the lives of ill or disadvantaged children and young people through social sports projects. With this cooperation, Mercedes-Benz is aiming to further expand its involvement in sustainability work China, which had already begun back in 2007. “To further improve our global involvement, in the future each member of the Board of Management will become the patron of one Laureus project around the world. In this way, we can strengthen the ties that connect the Foundation and Mercedes-Benz, bringing us even closer together”, says Ola Källenius, member of the Board of Management of Daimler AG, Mercedes-Benz Cars Marketing & Sales.
GLA Laureus Special Edition
To mark the establishment of the Chinese national foundation, a GLA 260 Laureus Special Edition was presented on the eve of the Awards. Some 16 vehicles, each representing one year of the Laureus Foundation’s existence, are to be auctioned off for the Laureus Sport for Good Foundation. The proceeds are to go to the “Hope School Program”, a new Laureus project in China.
SLS AMG GT3 for Laureus
An additional 250,000 euros are being donated to the Foundation in connection with another customer sports legend, the SLS AMG GT3 with which 193 races has been won to date. A chosen AMG customer purchased the 100th model of the customer sport racing-car as a Laureus special edition and, with a significant bonus-donation, he fully dedicates the car to the purpose of Laureus. Together with the sports and performance brand Mercedes-AMG, the amount of 250,000 euros will be donated to the Laureus Sport for Good Foundation. After being adorned with the Laureus logo, the vehicle from Affalterbach will be used by the Foundation for additional charitable activities in future. The handover of the SLS AMG GT3 to the customer will take place as part of the Laureus World Sports Awards in Shanghai.