The new Mercedes-Benz Sprinter is continuing its success story. One year after the start of production on July 1, 2013, the Sprinter continues to be the Number 1 large van in the segment for vehicles weighing around 3.5 tons GVW.
Between July 2013 and the end of May 2014, Mercedes-Benz Vans sold around 134.000 units (previous year 116.000) of the new model in Europe and North America alone. This translates into a sales increase of 15%, compared to the same period of the previous years. The biggest sales market is Germany, followed by the U.S. and the UK. In Germany, the new Sprinter has substantially increased its market share to the record level of over 30%.
Due to the high demand, Daimler’s van division has correspondingly increased the vehicle output at its two German production plants, Düsseldorf and Ludwigsfelde. More than 700 vehicles are currently rolling off the assembly line in Düsseldorf each day, while the plant in Ludwigsfelde produces over 200 vans. The Sprinter is sold in over 130 countries worldwide; more than 75% of the vehicles are exported.
“Last year, our new Mercedes-Benz Sprinter once again raised the bar for the van sector,” says Volker Mornhinweg, Head of Mercedes-Benz Vans. “The new Sprinter is unmatched with regard to safety, efficiency, and quality, and it is still the pioneer in the large vans segment. Our customers appreciate the Sprinter. The high demand shows that we have the best van on the market.”
In total, Mercedes-Benz Vans invested about €300 million in the new Sprinter. Large amounts were earmarked for the plants in Düsseldorf and Ludwigsfelde, where the investments flowed into new production equipment and state-of-the-art machinery, for example.
“Because the new Sprinter is our most important product and production project of the coming years, we correspondingly made our locations fit for the future,” says Frank Klein, Head of Production Mercedes-Benz Vans. “The investments are paying off each and every day, because only top-quality vehicles roll off the assembly lines at our plants in Düsseldorf and Ludwigsfelde. I would particularly like to thank our teams at the two plants, since their commitment and hard work are making this high production load possible. Moreover, a glance at our full order books lets us look forward to the second half of 2014.”
Source: Mercedes-Benz Vans