AMG, the performance brand within Mercedes-Benz, and Rotwild, the internationally renowned manufacturer of high-end mountainbikes, are intensifying their cooperation.
The mountainbike professionals of the Rotwild team are entering the 2014 mountainbike season with AMG as a new name-giving sponsor. During a team presentation in Affalterbach, AMG general manager Tobias Moers and Rotwild general manager Peter Schlitt introduced the new AMG Rotwild MTB racing team.
Intensive cooperation between the two high-performance brands already commenced last year: to mark their partnership, Mercedes-AMG and Rotwild offered the full-suspension “R.X45 AMG” carbon-fibre bike whose appearance and style was reminiscent of the “Edition 1” variant of the Mercedes-Benz A 45 AMG. This mixture of race technology, unmistakable design and German engineering expertise is also the connecting link between AMG and Rotwild for future projects. Following this first successful project, the two German high-end brands are now going a step further with the presentation of a joint professional mountainbike team.
“Our brand was born on the racetrack – and to this day, our commitment to racing is of central importance to Mercedes-AMG,” said Tobias Moers, general manager of Mercedes-AMG GmbH, during the presentation of the new racing team. “In Rotwild we have found a partner with whom we can also intensify this commitment in the sport of cycle racing. We are therefore looking forward to the coming season with Rotwild, and have our fingers crossed for our joint team in the hope that they will be just as successful on two wheels as our racing cars are on four.” Peter Schlitt, general manager of Rotwild, added: “AMG and Rotwild stand for top performance and efficiency – hand-made in Germany. In the past both premium brands have set standards in their sectors with respect to technical innovations and sporting success. This strong partnership will make us even more of a force to reckon with. We are looking forward to an exciting season, and wish the riders the best of luck.”
The AMG Rotwild MTB racing team
The AMG Rotwild MTB racing team works together with the top brands in the biking sector. Each partner is dedicated to racing, engineering and performance. The mobility needs of the team are also amply catered for. Apart from on their Rotwild R2 racing bikes, the athletes also show a sporty presence on the road with their Mercedes-Benz GLA 45 AMG.