Like last year, Mercedes-Benz came first in three “Blogger Auto Award 2014” categories.
Two Mercedes-Benz models won first prize, not only in the view of customers but also in the view of digital opinion polls. German car bloggers voted the CLA four-door coupé as the best compact car. They voted the new S-Class first in the luxury category. Once again, the Mercedes-Benz brand won the award of Best Car Manufacturer of the Year. All in all, Mercedes-Benz achieved a podium finish in nine out of twelve categories. The annual “Blogger Auto Award” has been awarded since 2012 by influential car bloggers from Germany, Switzerland and Austria.
“We are delighted that once again we have done so well in the Blogger Auto Award. As part of our “Best Customer Experience” sales strategy, the digitalisation of all communication channels is becoming more and more important. We take this success as an incentive and also as recognition for our regular dialogue with digital opinion leaders,” said Christoph Horn, Head of Global Communications at Mercedes-Benz Cars.
Further models also received recognition: second places were achieved by the E-Class in the “luxury segment” category, the G-Class in the “SUV” category and the B-Class in the “MPV” category. Third-place prizes went to the C-Class Coupé in the “executive” category, the SLS AMG in the “sports cars” category and the Viano in the “MPV” category. Since 2012 the “Blogger Auto Award” has been bestowed annually by the most influential car bloggers in Germany.