Mercedes-Benz remains the world’s most valuable premium automobile brand in 2013. As in 2012, Mercedes-Benz ranks 11th among the “Best Global Brands 2013” as identified by renowned US brand consultancy Interbrand, making it the most valuable European brand.
The brand’s value has risen by six percent in comparison to 2012, to 31.904 billion dollars. This continues an unbroken upward trend which has been in evidence since 2009.
“We are proud and delighted that we have been able to repeat last year’s success while also further raising the brand’s absolute value,” commented Dr Jens Thiemer, Director of Brand Communication, Mercedes-Benz Cars, in reference to the results of the study. “This shows that our “Mercedes-Benz 2020” growth strategy and our “Best Customer Experience” marketing strategy are not only taking sales to new heights but also enhancing our international renown and image.”
The study’s authors attribute the sustained success to Mercedes-Benz’s unmatched ability in the automotive sector to maintain the right balance between tradition and pioneering ideas in the field of mobility and to enthuse people around the world with its products. The generation of compact cars launched in the past two years is aimed specifically at modern target groups. Ranging from the new A-Class to the new S-Class, the vehicles demonstrate how Mercedes-Benz embodies contemporary luxury without neglecting individual mobility requirements.
“Best Global Brands” are identified by Interbrand annually. The study is considered by leading CEOs worldwide to represent the competitive benchmark for the value of international brands. The study is designed to identify the world’s 100 most valuable brands.