At gamescom in Cologne, Sony Computer Entertainment Europe is introducing the new DRIVECLUB racing game to the European public for the first time. Mercedes-Benz figures prominently in the game:
with the A 45 AMG, the CLA 45 AMG, the C 63 AMG Coupé Black Series, the SL 65 AMG, and as a highlight the SLS AMG Coupé Black Series, AMG, the performance brand of Mercedes-Benz, is represented by no fewer than five cars. For the first time, European trade visitors and gamers will have the opportunity during gamescom to experience the new racing game on PlayStation 4 and test the breathtakingly realistic “driving performance” of the speedsters and super sports cars. As part of a limited promotion for subscribers, prospective customers can order a version of DRIVECLUB featuring exclusive added content. Mercedes-AMG has created a completely new look for the SLS AMG Coupé Black Series for this purpose. During the entire gamescom show there will also be a real Mercedes-Benz SLS AMG Coupé Black Series on hand in Cologne as promotional vehicle. In a PlayStation “tweet-to-ride” competition, twitter users can win a ride in the super sports car.
“‘Gaming’ is a medium which has experienced vast growth and is now firmly embedded in all sectors of society, thanks to smartphones, tablets and game consoles like PlayStation. As such, games provided an ideal means of appealing to young and modern target groups in an emotional and well-aimed manner, as demonstrated by Mercedes-Benz since the introduction of the A- and CLA-Class,” says Lüder Fromm, head of Global Marketing Communications Mercedes-Benz Cars.
Exclusive extras for the first to order
In Cologne PlayStation is presenting the first demo version of DRIVECLUB playable in Europe. Trade visitors from Europe and enthusiastic gamers from all over the world will have an opportunity during gamescom to discover the brilliance of the new racing game and the possibilities it offers. In a limited subscription deal, PlayStation is offering a version of the game with selected additional contents, including the completely redesigned version of the SLS AMG Coupé Black Series. The entire colour scheme of the car, the carbon-fibre look and the red styling elements, have been changed. The super sports car manifests its superior power and performance in a striking black-and-red design.
“It was a very exciting and emotional experience for me to develop the new colour scheme. With this project, PlayStation and Mercedes-AMG gave me the opportunity to feel like a boy redesigning his model car to make it sportier and more individual,” Mercedes-AMG designer Jean-Francois Huet recounts on the occasion of the game’s presentation in Cologne. The limited-edition version can be ordered in advance from selected specialist retailers. The main game page refers customers to regional subpages where the retailers can be found. (Trailer Pre-order Offer: http://youtu.be/Re980A4KxXw).
A host of activities related to DRIVECLUB
The SLS AMG Coupé Black Series dazzles not only in the game, but on the cover of DRIVECLUB, too. In the official gamescom trailer the A 45 AMG and C 63 AMG Coupé Black Series as well as the SLS AMG Coupé Black Series play one of the main roles. The SLS AMG Coupé Black Series also graces the PlayStation stand at the show. Also, in a “tweet-to-ride” competition on twitter visitors can win a ride in the sports car.
The new PlayStation racing game DRIVECLUB
DRIVECLUB brings to life the heart and soul of car culture. An incredibly authentic and immersive driving experience, DRIVECLUB lets you feel the exhilaration of racing the most powerful and beautifully designed cars in the world, all rendered in staggering detail, inside and out. Share in the thrill and excitement of high-speed solo racing, or join a racing Club to discover what DRIVECLUB is all about. Created specifically with the next-generation gamer in mind, DRIVECLUB permanently connects you and your friends, always allowing you to share your experiences, send and receive challenges, and keep up to speed with your team’s performance anytime.
Available at retail and via the PlayStation Store, DRIVECLUB gives you instant access to all of the coolest cars, tracks and locations around the world. All of these combined give you unlimited opportunities to compete, create and share challenges to showcase your skills with the world and your friends. Getting involved in as many challenges and races boosts you and your Clubs fame, helping you unlock cars, tracks, events and races. Skilled players will eventually gain access to the elite international racing series’ where the prizes are bigger and the competition is tougher.