car2go,first completely flexible car sharing service in the world, is starting its service in Milan today. The joint venture of Daimler and Europcar is bringing the first 150 smart fortwos to the city. The car2go vehicles can be rented autonomously, without dedicated stations.

The total fleet of 450 car2go smart fortwos will be available until mid of September. The cars can be used as needed and left in any public car park in the 120 square kilometres business area, without time restrictions or any monthly or annual fees. Registered users only pay for their actual usage with an all-inclusive price per minute (taxes, insurance, fuel, parking costs and congestion charges linked to the so-called Area C). car2go is a new and innovative solution for urban mobility that is easy to use, economical and environmentally friendly. It’s the future for urban mobility.
“Milan is a dynamic, modern city, which is very attentive to the problems of an intelligent urban lifestyle and sustainable mobility,” said Stefan Mueller, CEO of car2go Europe GmbH.“Italy is the largest market in the world for smart, and the smart fortwo – a perfect combination of lifestyle and functionality – is valued for being completely at home in an urban environment. That’s why we are confident that the people of Milan will experience car2go as a new, easy, and environmentally friendly way of getting around the city.”

car2go will make its debut in Milan today, starting with a fleet of 150 environment-friendly smart fortwo Coupés (98 g C02/km), active over an area of about 120 square kilometres covering almost the whole city and all its main gathering points. Until mid of September all 450 car2go vehicles will be available. The cars can enter the limited traffic Area C and the congestion charge is included in the rental. It is also possible to park in yellow line spaces reserved for residents and without having to pay on the blue lines. Clients can preregister online at: and in the car2go shop at the smart centre at Piazza XXIV maggio and at the Click Utility on Earth offices at the Colonne di San Lorenzo. New members must be at least 18 years old. Payment will be by credit card. The registration is free until end of September. After the starting period there is a one-time registration fee of 19 Euro.

The public transport network of Milan and the car2go project will complement each other. car2go is the alternative solution for commuters to reduce traffic and pollution in the city. This is why car2go won the most important Legambiente prize in 2012 for “Environmentally Friendly Innovation.”
Fabrizio Ruggiero, Managing Director of car2go Partner Europcar Italia says: “We are indeed happy to be part of this project introducing in Italy a new concept of mobility, particularly created for an urban environment. car2go is somehow completing our rental offers and perfectly fits our philosophy to stay close to our clients and their need in terms of mobility.”

Source: car2go