There is something very special in the air at the Mercedes-Benz Fashion Week Berlin Spring/Summer 2014:
Mercedes-Benz is presenting in the event marquee in front of the Brandenburg Gate the four upscale fragrances for the new S-Class, which were created jointly with the renowned perfumer Marc vom Ende. The new luxury saloon is the world’s first car to be fitted with active, individually adjustable fragrancing. Further Mercedes-Benz models will follow.
Just as a body fragrance adds the finishing touch to an individual’s personal style, so the Mercedes-Benz fragrancing system now also allows the interior of a car to be individualised via design, material and colour selection. The fragrance molecules are neither deposited on the vehicle’s fabric surfaces nor on clothing. The impression left by the fragrance is subtle, comes across as unobtrusive and also fades away gently.
Marc vom Ende, senior perfumer at fragrance manufacturer Symrise and jury member of the Innovation Award of the German perfumery retailers association, has developed four striking fragrances for the Mercedes-Benz S-Class. Daimler futurologist and fragrance expert Sabine Engelhardt presented these fragrances at the Mercedes-Benz Fashion Week Berlin.