The International Motor Show for commercial vehicles (IAA) 2012 is providing the stage for a multitude of world premieres from Daimler AG. Trucks, vans and buses from Daimler’s commercial vehicle brands Mercedes-Benz, Setra and Fuso are setting standards in efficiency, economy, environmental acceptability and safety. “The engine of the future” – the slogan of the IAA this year is also a perfect description of the pioneering strength of the Daimler commercial vehicle brands.

Exciting commercial vehicles spread over 10 000 square metres
Hall 14/15 at the Hanover exhibition grounds is the traditional platform for Daimler’s IAA exhibition. Visitors will be able to see the whole range of Mercedes-Benz, Setra and Fuso vehicles with 70 trucks, vans and buses being exhibited over an area covering around 10 000 m². Since early summer last year, the company has been planning this year’s exhibition at the show. It has taken seven weeks of hard work to transform the austere exhibition building into a fascinating commercial vehicle experience.

Trucks for the World – specially designed for every region
The moment visitors pass through the two main entrances to Hall 14/15 they are put in the right mood for this exhibition within the exhibition. On one side, the phrase Trucks for the World is visible, hinting at the global presence of Daimler Trucks. A powerful Western Star 4900 EX “Wanted” with sparkling chrome applications demonstrates the fascination of North American trucks. Behind its cab, a spacious living area awaits the driver, serving as bed and living room during driver rest breaks.

The two trucks from the company’s new Indian brand Bharat Benz have been designed for completely different requirements. The LDT 914R platform truck and the HDT 3128 dumper are no less robust than a Western Star, but they have been designed and built for use in completely different areas, taking into account differences in the condition of the roads in the respective countries, for example. The message is clear: Daimler Trucks supplies suitable vehicles designed specifically for the varying regional requirements and conditions all over the world.

At the show, Western Star and Bharat Benz will be presented in typical Daimler style. As they make their way through the exhibition, visitors will be drawn in by spectacular displays which arouse curiosity about the Daimler AG commercial vehicle world.

Aerodynamics Trailer and Aerodynamics Truck now reality
Approaching the exhibition hall from the other side, visitors will find themselves among pioneering innovations. The two design studies Aerodynamics Trailer and Aerodynamics Truck from Daimler Trucks demonstrate ways in which fuel consumption can be further reduced through the use of sophisticated aerodynamics. This lowers operating costs and at the same time supports the conservation of resources and the environment.

The two studies have not been designed futuristically; they reduce fuel consumption in a very realistic and practical manner within the scope of applicable legal requirements. An articulated vehicle consisting of the new Mercedes-Benz Actros and an Aerodynamics Trailer manage to achieve fuel savings of about 4.5 percent in long-distance transport. The Aerodynaics Truck achieves an improvement of about 3.5 per cent. Measurements taken in practice on the road have already proven these results.

70 leading roles at the IAA from Mercedes-Benz, Setra, Fuso
The stars at the IAA happily welcome all visitors to Hall 14/15. Mercedes-Benz is represented by 20 trucks, 24 vans, six buses and five special vehicles. Setra is represented by seven buses and Fuso by eight trucks.

Marked routes lead the visitors to their brands, and these are supported by sails suspended from the ceiling. Although united under the Daimler name and one roof, the brands each retain their own personal individuality: Mercedes-Benz, Setra and Fuso each define their own area with individually chosen colours and materials for the floor coverings. The wall decoration in the background also varies: here visitors can experience the typical areas of use for the trucks, vans and buses of the individual brands in so-called brand horizons.

Each of the main attractions is visually highlighted. The new Mercedes-Benz Actros and Antos, Citan and Citaro Euro VI, Setra ComfortClass 500 and the Fuso Canter Eco Hybrid are just some of the highlights among the 70 stars at the IAA.

A fireworks display of innovations
But there is a lot more to the fireworks display of premieres: for instance, the new, more economical Loader and Volumer versions of the Actros, the quiet Econic with LNG drive, the comfortable Mercedes-Benz Sprinter featuring a seven-speed automatic transmission with torque converter, the locally emissions-free Vito E-Cell crew bus and Sprinter E-CELL, the economical Mercedes-Benz Intouro or the fascinating Mercedes-Benz Unimog Euro VI technology carrier, and last but not least, the Fuso Canter 4×4 off-roader.

And on top of all that, Mercedes-Benz is presenting the first – and up to now only – complete range of engines complying with the Euro VI emissions standard. It includes unparalleled clean and economic engines for trucks, buses and special vehicles; the range stretches from compact four-cylinder engines to six-cylinder engines. The unique emergency braking system “Active Brake Assist 3” is a further improvement in the safety standards of trucks, just as “Active Brake Assist 2” is for touring coaches. For the first time, the forward-looking Predictive Powertrain Control (PPC) cruise control system links GPS data with the drivetrain control. Light trailer axles increase the efficiency of towed units.

Comprehensive service offers
The cut-away model of an Actros with attractive accessories from the factory entices visitors to visit the Mercedes-Benz service area: FleetBoard, CharterWay, Mercedes-Benz Bank, Genuine Parts, Service 24h, Mercedes-Benz MobiloVan, MercedesServiceCard, Truck Maintenance Management, Telediagnosis – just to mention a few keywords in connection with trucks and vans. Above all, this means partnership, availability and competence. For buses and coaches from Mercedes-Benz and Setra, this is traditionally provided by OMNIplus.

Two stages with non-stop events
But despite all these interesting and exciting topics, enjoyment has not been forgotten. On the Actros and Antos stage, the popular country rock cult band BossHoss will be appearing every hour, alternating with entertainment acts on the Citan stage. Behind the two stages LED screens showing a continuous programme have been set up – the IAA slogan “The engine of the future” does not just refer to vehicles built by Mercedes-Benz, Setra and Fuso, but also to the presentation of the stars at the IAA.

Pictures: MBpassion.de / Text: Daimler AG