Not only the new Mercedes-Benz A-Class was presented to public for the first time on the eve of the Geneva Motor Show. Along with the two current brand ambassadors Joachim Löw and Oliver Bierhoff, new brand representatives Benedikt Höwedes and Mario Götze were on hand to introduce the new A-Class.
According to Dr. Joachim Schmidt, Executive Vice President of Mercedes-Benz Cars, Sales and Marketing: “These two players represent the pulse of a new generation. They are athletic, young and assertive. And they demonstrate a refreshingly new, inspiring style of aesthetics, self-confidence and dynamism. In other words, they fit in perfectly with the new generation of compact-class cars”.
“I am delighted to be part of such an outstanding brand like Mercedes-Benz”, said Mario Götze. “As national team players, we often have the opportunity to test drive Mercedes-Benz cars – which is always an exciting experience”. Benedikt Höwedes commented: “I am an avid Mercedes-Benz fan. The design of the new A-Class is really impressive. Super sporty, but still a Mercedes. This style appeals to me – and I’m sure other young people will like it as well”.
As Mercedes-Benz brand ambassadors, Mario Götze and Benedikt Höwedes will be taking on representational tasks. According to plans, they will be appearing at Mercedes-Benz events and special brand presentations. The two players will also be involved in communication activities, including above-the-line advertising and social media.
The Mercedes-Benz A-Class and the entire German national football team will appear in the “The pulse of a new generation” campaign to be launched by Mercedes-Benz in time for the European Football Championship. The campaign was filmed in Munich on January 30, 2012.
Source: Daimler AG