The beating pulse of a new generation: the centrepiece of Mercedes-Benz’s appearance at the Geneva Motor Show (8 to 18 March 2012) will be the world premiere of the new A-Class, the sporty Mercedes in the compact segment.

Also totally new is the SL 63 AMG, offering high performance par excellence. The E 300 BlueTEC HYBRID – the world’s most fuel-efficient model in the luxury segment – will be on show for the first time in Europe, as will the lightweight, athletic and luxurious SL-Class and the ML 63 AMG. The SLK 55 AMG will be appearing for the first time in Switzerland. The C-Class Sport offers a new dimension in sportiness, while the C 180 and E 220 CDI BlueEFFICIENCY Edition are shining beacons of efficiency. The CL “Grand Edition” stands for the ultimate in elegant luxury.

With the A-Class, Mercedes-Benz is opening a new chapter in the compact segment: emphatically emotional in design, dynamic, with engines rated from 80 kW (109 hp) to 155 kW (211 hp), highly efficient with emission values as low as 99 g CO2/km. The A-Class is a clear statement on the dynamism of the Mercedes-Benz brand. At the same time, it also highlights the fact that safety is not a matter of price at Mercedes-Benz – with standard-fit features including the COLLISION PREVENTION ASSIST radar-based assistance system. The new A-Class (length/width/height: 4292/1780/1433 millimetres) will be making its way to European dealers in September 2012.

“A stands for ‘attack’: the A-Class is a clear statement on the new dynamism of the Mercedes-Benz brand,” says Dr Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars. “It is new down to the last detail. Such an opportunity to begin with a blank sheet is rare in the field of car development. Our engineers and designers have seized this opportunity in convincing style.”

Text: Daimler AG / Pictures MBPassion