Mercedes-Benz USA reported October sales of 24,449 vehicles, a 28.2% improvement over October 2010 (19,076) and the company’s highest October volume on record. On a year-to-date basis, the 206,632 vehicles sold represent a 12% increase over the 184,431 vehicles sold during the same period last year.
The highest volume performers for the month were the C-Class and E-Class model lines. The all-new 2012 sporty C-Class – gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers – led the pack with sales of 7,084, up 87.9% from October 2010. The 9th generation E-Class followed with sales of 4,516 and the all-new versatile M-Class, finished third in volume with monthly sales of 4,091. Additionally, sales of the 2012 CLS-Class posted a 192.3% increase for the month and sales of the new SLK roadster were up 58.2% over October 2010.
Total diesel units sold for October were up 110.9% with sales of 1,930 (vs. 915 units sold in Oct. 2010).
At the high end, the company sold 13 of its supercar — the SLS AMG — bringing its year-to-date sales to 467.
Sales of Sprinter Vans also increased by 104.8% for October with sales of 1,485 – bringing a year-to-date total of 13,937 (up 119.4 %).
Sales of the smart fortwo totaled 327 vehicles for the month (compared to the 367 vehicles sold in October 2010).
Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 5,571 vehicles in October 2011, a decrease of 21.8%. On a year-to-date basis, MBCPO sold 62,929 vehicles, a decrease of 7.6% over the comparable period last year.