This year the American Trucking Association is holding its Management Conference and Exhibition in Dallas, Texas, from October 15 to18. In a press conference at the annual event of the U.S. trucking industry’s biggest association, Daimler Trucks North America unveiled its new “Detroit” brand.

Based on the existing Detroit Diesel brand, the “Detroit” brand will encompass all powertrain-related truck components. These include the state-of-the-art DD13, DD15, and DD16 diesel engines, which comply with the current EPA 2010 emissions standards in the U.S. These engines cover a broad performance spectrum ranging from 350 to 600 hp.

Thanks to Daimler BlueTec technology, they are also among the world’s most fuel-efficient, long-lived, and low-emission truck engines.

“We will combine all the components of truck powertrains in the new Detroit brand. By offering a broad range of its own perfectly coordinated powertrain components, DTNA will be able to fulfill its customers’ requirements even more effectively in the future. Detroit Diesel has long been synonymous with performance, quality, reliability, and fuel efficiency. We will be building on this heritage with the Detroit brand,” said Andreas Renschler, the Daimler AG Board of Management member responsible for Daimler Trucks and Daimler Buses, at the conference in Dallas.

The Detroit brand powertrain components will be available across the entire DTNA product range, including Freightliner Trucks, Western Star trucks, Freightliner Custom Chassis, and the buses produced by the leading U.S. school bus producer, Thomas Built Buses. Other truck producers such as Pierce and Van Hool will also be relying on the powertrain technology of Detroit brand products. In the course of the coming year, DTNA will present a whole series of new products from the Detroit product family.

With the new Detroit brand, Daimler Trucks has reached a further milestone in its Global Excellence strategy. By combining truck powertrain components in this brand, DTNA will be able to offer its customers an even more competitive range of products and thus enhance its share in the growth of the U.S. truck industry.

Source: Daimler AG