The watch and jewellery company THOMAS SABO headquartered in Lauf an der Pregnitz will become a partner of Mercedes-Benz in the DTM.

30 year-old Briton Gary Paffett, DTM champion in 2005, will enter his eighth DTM season at the wheel of the THOMAS SABO AMG Mercedes C-Class in 2011.

Paffett started his DTM career with Mercedes-Benz in 2003 and graduated to a new C-Class for his second season. The Englishman has scored a total of 17 DTM victories out of 70 races (more than any other active DTM driver), finished three times as runner-up in the championship (2004, 2009 and 2010) and won the title in 2005. He has also been a test driver for the McLaren-Mercedes Formula One team since 2006.

Thomas Sabo founded his eponymous jewellery company in 1984. Since then, it has developed into a strong, internationally recognised brand. The lifestyle label is also a personal sponsor of the MERCEDES GP PETRONAS Formula 1 driver Nico Rosberg.

Gary Paffett: “Racing with THOMAS SABO as the new title sponsor on my AMG Mercedes C-Class is a real pleasure for me and, above all, it gives me a few brownie points with my wife before a wheel has even turned in the new DTM season! THOMAS SABO is also a fashionable brand in the UK. I think it’s a great move by the company’s management to fly the flag and compete in the DTM. The 2011 DTM season brings new challenges, most notably with a new tyre partner in Hankook. Our tests with the new tyres were promising and I am fully motivated to start the new season with our new partner. My target, if possible, is to improve by one position over last year.”

Norbert Haug, Vice-President Mercedes-Benz Motorsport: “We are very pleased to welcome such a renowned new title sponsor as THOMAS SABO to our team and to the DTM. The THOMAS SABO brand perfectly matches the dynamic lifestyle of motorsport and the DTM. THOMAS SABO and Mercedes-Benz Motorsport will share the DTM stage and we want to be present in an enthusiastic way on and around the racetrack. With Gary Paffett, one of the best established drivers, and the most successful of the current DTM, sits behind the wheel of the new THOMAS SABO Mercedes C-Class. The combination of Gary Paffett-THOMAS SABO-Mercedes-Benz aims to compete with the best in the DTM.”

Source: Daimler AG