At “Auto China 2010”, Mercedes-Benz is setting the scene for its continued dynamic growth on the world’s biggest car market. With an increase in sales of 112 percent, the first quarter of this year saw the Stuttgart premium car manufacturer set a new record in China.
Making their debuts on the show today were no less than four attractive new models that will surely add extra impetus. The most important newcomer is the new long wheelbase E-Class, which celebrates its world premiere in Beijing. The long wheelbase version offers 14 centimetres more leg room in the rear and was developed specifically for the important Chinese chauffeured limousine market. And, making their local market premieres are the new E-Class Cabriolet, the SLS AMG super sports car and the C-Class Estate. Mercedes-Benz is also setting a highly emotional accent with the world premiere of the all-new Concept Shooting Break – the groundbreaking study displays an array of conceptual and technical innovations and offers an exciting glimpse of the brand’s future design language.
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With the Concept Shooting Break, Mercedes-Benz is continuing its successful tradition as a trendsetter for new vehicle segments. The innovative concept study combines the practical benefits of an estate car with the elegance of a luxury coupé, and showcases the further development of modern Mercedes-Benz design in keeping with the cultivated sportiness so typical of the brand. “With the new Concept Shooting Break, we are demonstrating once again that pioneering spirit is an integral part of the Mercedes-Benz brand DNA,” said Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars. “Its world premiere in Beijing is also an acknowledgement of the Chinese market, which continues to emerge as a driving force for our entire sector.”
The new long wheelbase E-Class makes its entry as an important new “engine” for Mercedes-Benz sales growth in China, arriving at dealerships here at the end of June. It is the first Mercedes model to be developed specifically for the Chinese market. The vehicles are being produced locally by the Beijing Benz Automotive Corporation within the scope of the expanded joint venture with the Beijing Automotive Industrie Holding Company (BAIC). “The new long wheelbase E-Class stands as an example of our regional portfolio strategy and for our long-term commitment to the Chinese market, where this year we want to sell more than 100,000 vehicles for the first time,” continued Zetsche. “I am certain that the new E-Class L will make a significant contribution to that.”