Robb Report’s panel of 50 VIP judges have selected the Mercedes-Benz SLS AMG as “2010 Car of the Year.” Robb Report’s “Car of the Year” award is presented annually to an automobile, formally introduced in the previous year, whose technical designs, styling, and performance position it as the world’s preeminent sports or luxury vehicle.

The selections resulted from extensive testing in California’s Napa Valley by a panel of experts that included Robb Report editor in chief Brett Anderson, automotive editor Robert Ross, and correspondents Paul Dean and Paul Meyers. These journalists were joined by more than 50 privately invited guest judges, including executives and Robb Report readers. An insider’s look at this year’s competition will be provided in the eagerly awaited March issue, which hits newsstands today. In addition, this date will mark the launch of “RobbReport.TV,” which will debut with stunning “Car of the Year” footage and on-the-scene impressions from members of the judging panel. A firsthand look at the action from Napa Valley will be accessible at

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In earning “Car of the Year” honors for 2010, the Mercedes-Benz SLS AMG outdistanced 11 luxury and sports cars, topping the Audi R8 V10, Aston Martin DBS Volante, Lamborghini Gallardo LP 550-2 Valentino Balboni, Bentley Continental Supersports, Land Rover Range Rover Autobiography, Jaguar XKR, Porsche Panamera Turbo, Ford Shelby GT500 Super Snake, Allard J2X MkII, Spyker C8 Aileron, and BMW X6 M.

Recalling its 1950s predecessor, the new SLS AMG is a “neoclassic,” according to Mr. Dean. “A superb melding of yesterday’s styling with the technological sophistication of the 21st century, this new European idol steers precisely; has a peerless, powerful, and well-proven AMG power train with stronger pull than an Amtrak; and drives lighter than all its length, width, and tonnage might suggest.”

Considered “the most eagerly anticipated” member of the class of 2010, the SLS AMG “is a most deserving Car of the Year and does not disappoint in either the performance or panache departments,” said Mr. Ross. “The SLS is a substantive car in every respect.”

Source: Daimler AG