As the official vehicle of the 21st Annual Palm Springs International Film Festival, Mercedes-Benz rolled-out its environmentally friendly hybrid luxury vehicles for Hollywood’s elite. The Festival, which runs from January 5-18, 2010, starts the winter awards season with a spectacular program of films and a must-attend gala.

The two week celebration of films kicked-off with the Gala Awards Dinner on January 5th, where celebrity presenters and honorees such as Sean Penn, Helen Mirren, Marion Cotillard, Michelle Pfieffer, Lee Daniels, Rob Marshall, Diablo Cody, T Bone Burnett, Anna Kendrick and Jeff Bridges were driven in Mercedes-Benz 2010 S400 HYBRID luxury sedans and ML450 HYBRID SUVs.

“Mercedes-Benz is proud to support the festival and the Palm Springs International Film Society as a sponsor and official vehicle for the seventh consecutive year,” says Jill Martinette, Mercedes-Benz Regional Marketing Manager. “The festival’s red carpet arrivals and A-list honorees are a perfect opportunity to show that being eco-friendly is possible without sacrificing luxury.”

The S400 HYBRID features the world’s first lithium-ion battery in a production vehicle. The 275-hp V6 gasoline engine provides impressive fuel economy with an estimated 30 miles per gallon on the highway.

The ML450 HYBRID mid-size SUV uses a 3.5-liter V6 gasoline engine, two electric motors and sophisticated electronics to produce more than 46 percent better fuel economy than a comparable V8-powered ML550 model.

Throughout the two week festival, Mercedes-Benz is displaying several additional eco-friendly vehicles including the C300 Sedan, GLK350 SUV and the 2010 E350 Sedan and Coupe. Built with 85 percent recyclable materials, all four are powered by highly efficient V6 engines that achieve the California Air Resources Board’s most stringent exhaust rating as a Partial Zero Emissions Vehicle (PZEV).

Source: Daimler AG