It is red, round and a great honour to win. Just six months on from the world premiere of the Setra ComfortClass 500, the new generation of touring coach from Daimler AG’s Ulm-based brand has been distinguished with the internationally recognised “red dot award: product design 2013″.
The design of the new buses, assessed by a [...]
Mercedes-Benz sets sustainable trends in truck design with maximum aesthetic appeal. The judging panel of the most internationally acclaimed design competition has acknowledged this fact by awarding the Stuttgart-based company the coveted red dot award for the new Actros truck.
1,800 manufacturers and designers from 58 countries submitted entries this year for consideration by the experts [...]
The exterior of the G-Class has changed little since 1979. It retains the timeless design that has made it a trendsetter in the off-road vehicle segment. This luxury off-roader from Mercedes-Benz has long been considered a design icon. So, even with this latest facelift, there seemed little need to make major changes.
Instead, a little subtle [...]
To create fascination and brand identity: that’s the objective of the Mercedes-Benz design philosophy, oriented towards long-term effect rather than short-lived trends, it taps into a “gene pool” of brand-typical style elements in the sense of a living tradition. At the end of this process is the car as an individual space for living.
For Mercedes-Benz, [...]
The path leading from the first drawing to the model approval takes around three years. In this time a Mercedes goes through an endless series of work steps in the course of which the designers, so to say, grope their way little by little to the final vehicle. From previously competing drafts, the team produces [...]
The starting point for the interior design of the Mercedes-Benz A-Class was the interior sculpture “Mercedes-Benz Aesthetics No. 2″ presented at the Detroit Motor Show in January 2011 and which directed attention to the new Mercedes-Benz design language in the vehicle interior, too. The first concrete implementation of this was shown in April 2011 with [...]
The pulse of a new generation. The new Mercedes-Benz A-Class caused a furore. Its first presentation at the Geneva Motor Show made headlines:
“A” for all perfectly done” (auto motor & sport), “A” as in “all different” (Focus), “Top-class, this “A” (Bild), “A” as in “all new” (Der Spiegel), “Muscular, low, sporty” (AutoBild). Before the [...]
The design of every Mercedes-Benz SL has an obligation to a great legend, and yet it is always very clearly looking to the future. The designers have unmistakably showcased the youngest generation of the style-defining roadster on the basis of tradition, but also with new perspectives and visions. This has resulted in a formal identity [...]
The new B-Class is a typical Mercedes sports tourer, offering plenty of space combined with impressive dynamic performance as a hatchback saloon. The characteristic lines of the exterior design indicate both of these attributes:
front and rear sport a width-emphasizing design. The front features a wide, prominent grille. The air intake under the grille widens [...]
Mercedes-Benz, smart and Maybach at the Los Angeles Design Challenge 2011: Stars on four wheels for HollywoodFreitag, 4.November 2011
For the 2011 Los Angeles Design Challenge, which is seeking to find the most spectacular new film car for Hollywood, the designers from the Mercedes-Benz Advanced Design Studios in Sindelfingen (Germany) and Carlsbad (USA), have joined the ranks of the screen-writers.
Their efforts have borne fruit in the form of three visionary “hero cars” – [...]
He is undoubtedly the absolute star of the new outdoor season. The new, third generation of the legendary SLK was long expected and is now available at Mercedes-Benz distributors, precisely to the beginning of the summer.
Obviously, it was a question of honour for the PIECHA Design specialists to develop as one of the first [...]
The designers have tailor-made an outfit for the new SLK which emphasises its classic roadster proportions and puts them in the spotlight to thrilling effect.
Behind the long bonnet is a compact passenger compartment positioned far back, and a short tail end. The SLK will tempt potential customers with the key attributes that characterise all [...]
Behind every car there are a lot of feelings and emotions …. Is this true?
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The Mercedes-Benz Design Center is well known as an emotions factory. [...]
It was back in March 1993 when Mercedes-Benz marked a new departure at the Geneva Motor Show. For the first time, the Stuttgart-based car brand placed the spotlight not on the latest technical innovations, but on a quite different topic – design.
Mercedes-Benz presented a coupé study whose lines and design differed markedly from the [...]
While physicians continue to puzzle over whether time travel will one day be possible, the automobile designers at Mercedes-Benz have long entered the realms of the future. They envision tomorrow’s world every day, designing automobiles which will not actually grace the roads for years or even decades to come.
For the coming generation of series production [...]
As it presents its draft design for an electrically powered luxury rickshaw, Stuttgart’s Maybach Manufaktur automotive hand-finishing section is exploring radical new avenues for the urban mobility of tomorrow as part of the Los Angeles Design Challenge.
The Maybach DRS – “Den-Riki-Sha” (= electrically driven rickshaw) – blends the very latest automotive technology, luxurious comfort, [...]« Previous