Marketing
« PreviousMercedes-Benz launches campaign for its dream cars
Freitag, 17.Mai 2013“Mercedes-Benz dream cars” is a combined concept for the Stuttgart-based manufacturer’s sales and marketing activities around its coupé, cabrio and roadster model series.
The campaign is currently being rolled out in its core markets. The dream cars include the new E-Class coupe and cabrio models, the SLK and SL sports cars, the CL as well [...]
Mercedes-Benz raises April sales by 11.7% to a new record high
Dienstag, 7.Mai 2013Mercedes-Benz delivered 116,566 vehicles to customers in April (+11.7%), more than in any previous April. Unit sales since the beginning of the year totaled 441,464 vehicles (+5.6%).
The brand with the star was able to grow strongly, especially in the NAFTA region, Russia and the Asian markets. In April, Mercedes-Benz also posted double-digit sales in [...]
Showtime for new Mercedes-Benz models: New E-Class, CLA, E 63 AMG and CLS 63 AMG
Donnerstag, 11.April 2013Spring is in the air at Mercedes-Benz and a whole array of new models is now on display at Mercedes-Benz showrooms.
The Saloon and Estate of the new E-Class feature intelligently modified design, a new interior and new, efficient engines. Meanwhile, world-leading aerodynamics, thrilling avant-garde coupé design and cutting-edge technology are the hallmarks of the [...]
Mercedes-Benz in March posts best sales month in the company’s history
Freitag, 5.April 2013Mercedes-Benz delivered 139,920 vehicles to customers in the month of March, more than in any previous month (+6.5%).
Thus, first-quarter sales were 3.5% higher than in the same period of the previous year (324,898 units).Despite the difficult start of the European automotive market into 2013 that remained below expectations, Mercedes-Benz was able to keep the [...]
Mercedes-Benz sells 90,083 vehicles in February
Freitag, 8.März 2013Mercedes-Benz has delivered 90,083 units (p.y. 95,647 units) to customers in February and thus sold as many cars as never before since the beginning of the year (184,978 units, +1.3%).
Sales in the last month were particularly high in the USA, Russia and in Japan. In Germany and Western Europe, Mercedes-Benz developed better than the [...]
Mercedes-Benz posts new sales record in 2012
Montag, 7.Januar 2013Following record sales in the previous year, Mercedes-Benz Cars has once again posted an annual record in 2012 as well as the highest December sales to date.
Over the past twelve months, 1,423,835 customers chose a vehicle of the brands Mercedes-Benz, smart and Maybach. The previous year’s sales volumes were thus exceeded by 4.5% or [...]
Mercedes-Benz posts new sales record in November
Donnerstag, 6.Dezember 2012This past month Mercedes-Benz sold more vehicles than ever before in the month of November. With sales of 120,346 units the previous year’s record was topped by 5.7%.
Since January, Mercedes-Benz has delivered a total of 1,194,904 passenger cars (+5.1%) worldwide, which is also a new record.The Mercedes-Benz Cars division also set new sales records [...]
Mercedes-Benz Starts with Record Sales into the Fourth Quarter
Dienstag, 6.November 2012Following up on the record sales in the first three quarters, Mercedes-Benz posted a new sales record in October as well.
With 109,632 vehicles delivered, the record of the same month in the previous year was topped by 6.0%. Thus, the brand has sold 1,074,558 vehicles (+5.1%) since the beginning of the year, which is [...]
Mercedes-Benz posts sales records in September and Q3 2012
Freitag, 5.Oktober 2012Mercedes-Benz has achieved a new sales record, both for the month of September and for the third quarter. The 123,358 units delivered during the month topped the September 2011 record by 2.0%.
In total, the company sold 312,001 units in the third quarter (+1.1%). At 964,926 vehicles (+5%) delivered, sales of the brand were likewise at [...]
Mercedes-Benz posts new sales record for August
Donnerstag, 6.September 2012Mercedes-Benz sold more vehicles in August than ever before in this month. With a total of 91,316 units delivered, sales were up 4.5% compared to the previous year.
Since the beginning of the year, 841,567 Mercedes-Benz passenger cars have been sold (+5.4%) – likewise a new record. At 911,303 units (+5.1%), sales in the Mercedes-Benz [...]
Mercedes-Benz wins the AUTO BILD Design Award for the fourth time in 2012 – Germany’s most attractive car is: the A-Class!
Freitag, 10.August 2012The readers of the leading car magazine AUTO BILD are delighted at the progressive design of the new Mercedes-Benz A-Class. In a poll in which around 100,000 readers took part, the new star among the compact cars was voted Germany’s most attractive car. The new A-Class also won the vote in its segment.
The Mercedes-Benz [...]
Mercedes-Benz sells 97,327 vehicles in July worldwide
Sonntag, 5.August 2012Mercedes-Benz remains on course for record sales. Since the beginning of the year, the brand delivered a total of 750,251 units to customers and therefore managed to increase sales by 5.5% compared to the same period last year. In July alone, 97,327 vehicles were sold (p.y. 100,391 u.).
In the Mercedes-Benz Cars division, too, more vehicles [...]
Mercedes-Benz posts record sales for the first half of 2012
Donnerstag, 5.Juli 2012Mercedes-Benz remains on track for success, posting a new sales record for the first half of the year.
From January to June, a total of 652,924 vehicles (+6.9%) were sold. In June, with 121,542 units sales were slightly above previous year’s record level (+0.9%).
The first two quarters of 2012 also witnessed the highest-volume sales for [...]
New AMG Retro Edition: AMG turns 45 – MB Accessories joins in the celebrations
Sonntag, 1.Juli 2012On 1 June 1967, Mercedes-Benz engineers Hans-Werner Aufrecht and Erhard Melcher teamed up to found AMG. In 1971 the company became famous overnight with the second placing of the 300 SEL 6.8 red touring car with the start number 35, in the 24-hour race in Spa-Francorchamps. Both of these events are commemorated with 1970s style [...]
J.D. Power Study 2012: Mercedes-Benz drivers are the most satisfied
Donnerstag, 7.Juni 2012Four first places for Mercedes-Benz: this is the result of the latest survey on driver satisfaction conducted by world renowned market research company J.D. Power and Associates.
Vehicles emerging as clear winners in their categories include the A-Class, C-Class and the E-Class. In addition, Mercedes-Benz also took overall first place in the study among all [...]
Record month of May: Mercedes-Benz surpasses previous year’s sales high
Mittwoch, 6.Juni 2012As in the previous year, Mercedes-Benz again posted a new record for unit sales in May 2012. In total, the company delivered 113,136 units. Thus, sales were up 4.0% on the record figure for 2011.
More than half a million customers have already chosen a new vehicle from the brand with the star since the [...]
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