History
« PreviousThe S-Class: a Classic in France
Dienstag, 16.April 2013Mercedes-Benz and France have enjoyed a very special relationship right up to the present day: the Stuttgart-based manufacturer i.e. has remained true to the Salon Mondial de l’Automobile (International Motor Show) in Paris since it was introduced in 1898 and has time and again celebrated great premieres, especially with models of the luxury class.
This constant [...]
Gottlieb Daimler Memorial in Bad Cannstatt
Mittwoch, 8.August 2012Gottlieb Daimler acquired an estate in Taubenheimstraße in Cannstatt in 1882. The greenhouse on the premises was converted into a workshop where Gottlieb Daimler and Wilhelm Maybach set out to make their vision of individual mobility come true – a vision of a light, universal engine for vehicles on land, on water and in the [...]
Well-weighed development: the first Mercedes-Benz SL models in the 1950s
Mittwoch, 21.März 2012The Mercedes-Benz 300 SL (W 194 series) racing sports car came as an overwhelming surprise: although people had hoped for a car like this from Mercedes-Benz during the post-war period, it still left the world speechless when it was presented in March 1952.
That same year, the 300 SL enjoyed enormous success at all the [...]
12 March 1952: Mercedes Benz 300 SL unveiled
Montag, 12.März 2012“Dear editors – The new Mercedes-Benz 300 SL (Super Light) sports car will complete test drives in public for the first time during this week. In light of this occasion, please find enclosed the car’s technical data and a photo.”
This was how the company announced the debut of 300 SL (model series W 194) [...]
Luxurious premium class: Mercedes-Benz 300 SE Coupé and Cabriolet (W 112, 1962 to 1967)
Mittwoch, 29.Februar 2012The premiere that was celebrated for two luxurious premium-class cars from 15 to 25 March 1962 at the 32nd Geneva Motor Show was a brilliant one: Mercedes-Benz presented the 300 SE Coupé and the 300 SE Cabriolet of the W 112 series.
Because both these two-door four-seater cars were the result of the consistent combination [...]
Fresh and modern: Mercedes-Benz coupés of the C 124 series
Dienstag, 7.Februar 2012Sporty-elegant, two-door and with seductively modern lines: this is how the new Mercedes-Benz upper medium-class coupé presented itself at the Geneva Motor Show in March 1987. Model series C 124, which was to be designated “E-Class Coupé” from 1993 onwards, was – after the saloon and the estate – the third body variant of the [...]
The Mercedes-Benz SL-Class sports cars
Dienstag, 24.Januar 2012In the 1950s, a very special star rose in Stuttgart: the Mercedes-Benz SL-Class was born. It all began with motor racing sports. With its successes in international competitions, in 1952 the 300 SL competition sports car (W 194 series, “SL” stands for “Super-Light”), became the initial spark for the start of two fascinating production sports [...]
Daimler corporate archive: Preserving one’s own history
Mittwoch, 21.Dezember 2011The foundation of a corporate archive in 1936 was a necessary step for the then Daimler-Benz AG. The timing was chosen for its symbolic significance – exactly 50 years after the invention of the automobile. The aim was to preserve this half-century using the documentary records and lay the groundwork for collecting these kinds of [...]
The memory of Daimler AG
Montag, 14.November 2011Building on our heritage, and innovation builds on tradition. Mercedes-Benz Classic embraces these values in a very special way through its Archives and Collection department.
The archive, one of the largest business archives anywhere in Europe and undoubtedly the most complete in the automotive industry, provides a documentary record of the outstanding history of the [...]
New standard work: Mercedes-Benz Racing Cars and Sports Cars since 1894
Samstag, 27.August 2011“Mercedes-Benz Renn- und Sportwagen seit 1894” (Mercedes-Benz Racing Cars and Sports Cars since 1894) is the title of the latest book documenting the vehicle history of the brand with the three-pointed star. Written by automotive historian Günter Engelen, it is the latest in a series of standard works by the author on Mercedes-Benz. Published by [...]
Rolling magnificence: Maybach (W 240 series), since 2002
Dienstag, 16.August 2011Continuing the company’s tradition of the ‘Super Mercedes’, at the 32nd Tokyo Motor Show in October 1997 Daimler-Benz AG presented a foretaste of a future vehicle in the form of a study belonging to tomorrow’s premium class of luxury cars.
At that time it bore the name Mercedes-Benz Maybach. But the time of its market [...]
Rolling magnificence: Mercedes-Benz 600 ‘Super Mercedes’ (W 100), 1964 up to 1981
Montag, 15.August 2011The “Super Mercedes” Model 600 – the exclusive vehicle for grand representation.’ That was a Press Information headline presenting the Model 600 in 1963. And so that there would be absolutely no doubt as to how it would position itself, the report continued in the same tone:
‘By unveiling the “Super Mercedes” Model 600, Daimler-Benz [...]
Rolling magnificence: Mercedes-Benz Model ‘Super Mercedes’ (W 150), 1938 up to 1943
Sonntag, 14.August 2011The creation of the new ‘Super Mercedes’ with the internal designation W 150 began at around the end of 1936 and can be attributed to two circumstances: on the one hand the increased demand from industry and government circles for a more modern premium vehicle, and on the other hand the realisation that the existing [...]
Rolling magnificence: Mercedes-Benz 300 to 300 d (W 186 II to W 189), 1951 up to 1962
Samstag, 13.August 2011By the end of the Second World War, the benchmarks had changed in Germany and Western Europe. People were suffering greater hardship, their needs were existential, their standards more modest, the newly elected Federal government in West Germany was closer to the people and democratic.
The Federal President and the Federal Chancellor initially used cars [...]
Rolling magnificence: Mercedes-Benz Typ „Großer Mercedes“ (W 07), 1930 up to 1938
Freitag, 12.August 2011‘With this model Germany’s automotive manufacturing industry regained its place at the forefront of the special segment, which had actually always been Germany’s domain right from the beginnings of automotive engineering – coupled with the name Mercedes-Benz.
One can safely assume that it is precisely those circles which always consider that only the very latest [...]
Rolling magnificence: Mercedes 24/100/140 PS, 1924-1928 – Mercedes-Benz 24/100/140 PS Typ 630, 1928-1930
Mittwoch, 10.August 2011Paul Daimler left DMG in 1922 in disagreement with the Supervisory Board. It had called for easier-to-sell models in the lower price ranges, whilst Daimler wanted a new model with eight cylinders. His successor was Ferdinand Porsche, who had come from Austro Daimler.
He had already taken over from Daimler once before, at Austro Daimler’s [...]
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