The new C 63 AMG Coupé Black Series: The most powerful C-Class of all time
Spectacular design, technology transfer from the world of motorsport and driving dynamics at the highest level. The new Mercedes-Benz C 63 AMG Coupé Black Series embodies the AMG brand claim of “Driving Performance” like no other AMG model.

In visual terms, the most powerful C-Class of all time consistently continues the tradition of the previous Black Series vehicles. The style of the C 63 AMG Coupé Black Series is also inspired by the successful SLS AMG GT3 customer sports car – particularly when fitted with the optional AMG Aerodynamics package, which is dominated by the fixed carbon-fibre rear aerofoil.

smart fortwo electric drive – the third generation
Local zero-emission driving with even more driving fun – the third generation smart fortwo electric drive.

In total a five-figure number of vehicles will roll off the production line in Hambach, France. Following the huge success of the second generation, electric mobility will then become accessible to anyone interested in more than 30 markets worldwide. riven by a battery supplied by Deutsche Accumotive for the first time the 55 kW electric motor passes the 120 km/h mark. The 17.6 kWh battery enables the lively city car to travel around 140 kilometres in city traffic without producing any local emissions.

The new B-Class
Substantially more agile and efficient, but as comfortable and spacious as ever – the new B-Class is a winner on all fronts. The vehicle’s lower height and more upright seat position provide for a first impression that hints at the compact sports tourer’s dynamic credentials.

The new B-Class is a typical sports tourer, offering plenty of space combined with impressive dynamic performance as a hatchback saloon. The characteristic lines of the exterior design indicate both of these attributes: front and rear sport a width-emphasizing design. High-quality materials and finely structured surfaces, stylish details, precision workmanship and a new spaciousness – the interior of the B-Class defines a whole new benchmark in the compact segment.

The new SLK 55 AMG
he Mercedes-Benz SLK 55 AMG is the most powerful SLK of all time. Its newly developed AMG 5.5-litre V8 engine featuring cylinder shut-off combines the ultimate in performance with the lowest possible fuel consumption.

Forming part of the third-generation of the SLK launched in March, the new top-of-the range AMG model already demonstrates its individuality even at first glance: distinctive AMG light-alloy wheels, specific AMG bodystyling with AMG spoiler lip and two chrome-plated twin tailpipes at the rear complement the classic roadster proportions, while adding a markedly athletic touch. The expressive design of the SLK 55 AMG is both eye-catching and unmistakable.

F 125! research vehicle
As a highlight marking 125 years of the automobile, Mercedes-Benz is presenting a visionary outlook on future technical developments in the luxury segment. The F 125! research vehicle anticipates future trends and prepares the way for implementation of an innovative premium concept for large, luxurious automobiles.

In the F 125! Mercedes-Benz rigorously follows its vision of emission-free driving with hydrogen power, underlining the potential of hydrogen as an energy source for the future. While previous Mercedes-Benz research vehicles have “looked ahead” by roughly one vehicle generation – seven to eight years – the F 125! as the latest technological visionary goes a whole step further, by more than two generations to the year 2025 and beyond. On this basis the F 125! was created as an innovative four-seater luxury saloon with a powerful, emission-free electric drive system based on the fuel cell technology developed to series production maturity by Mercedes-Benz. This study combines pioneering and highly efficient storage, drive and bodyshell technologies with unique control and display concepts. The research vehicle also presents itself with an expressive design which transfers the classic Mercedes design idiom into the future.

Source: Daimler AG

Concept A-Class
The Mercedes Concept A-Class is the first heartbeat of a new generation whose expressive design stands for concentrated dynamism.

One major characteristic of the new design idiom at Mercedes-Benz is the expressive interplay between lines and surfaces – which the designers refer to as a “clean” Concept. Thanks to concave and convex surfaces with the resulting light modulation, this creates a unique sculpture-like presence. The Concept A‑Class emphatically continues this theme of defined edges and interacting surfaces, which Mercedes-Benz first showed in the F 800 Style.

The new C 63 AMG coupé
The new C 63 AMG Coupé, a stand-alone, high-performance car that appeals to all the senses: unmistakable design is teamed up with a high-performance drive system and dynamic handling.

The new Coupé rounds off the successful C-Class AMG model range, which includes the classic Saloon as well as the practical Estate models. The design of the C 63 AMG Coupé fits seamlessly into the C 63 AMG model family, which includes the classic Saloon as well as the practical Estate. The top-of-the-range AMG model differentiates itself from the Coupé in the C-Class model series through specific modifications to its appearance.

The SLS AMG Roadster
AMG, the high-performance brand within Mercedes-Benz Cars, is presenting a new dream car: the SLS AMG Roadster. Two years after the sensational launch of the gullwing model, the open-top variant of this super sports car is now set to follow.

Perfect proportions and purist lines for an exciting presence: the design of the SLS AMG Roadster stirs the emotions. Whether with the soft top open or closed, the Roadster exudes passionate sportiness and sheer exclusivity. The new super-sports car reinterprets the breathtaking lines of the iconic Mercedes-Benz 300 SL Roadster from the 1950s, and continues the legend of exciting sports cars bearing the Mercedes star.

Finale – F-CELL World Drive reaches Stuttgart after circling the globe
The “Mercedes-Benz F-CELL World Drive” – the first round-the-world drive with fuel-cell vehicles – reaches successfully in Stuttgart.

After more than 30,000 kilometers, three Mercedes-Benz B-Class F-CELL vehicles with zero local emissions drivelines crossed the finish line in front of the Mercedes-Benz Museum in Stuttgart. The hydrogen-powered B-Classes and their support vehicles set off from Stuttgart at the end of January on the occasion of the official 125th birthday of the automobile, and on their way have crossed through 14 countries on four continents.

The new M-Class
The vehicle body design for this third-generation model, with the very typical shape of its C-pillars, is full of character and immediately recognisable as an M-Class. Its styling, high-quality appeal and excellent ease of operation combine to give it a forceful presence.

The interior in particular is even more impressive than in the predecessor models and combines the best of both worlds, boasting a strong off-road heritage at the same time as making its passengers feel as if they are travelling in a luxury premium saloon. Ground aluminium or exquisite woods as well as the finely detailed switches and trim highlights blend with electrifying surfaces and powerful, harmonious lines to create a high-class interior ambience and a tremendous sense of wellbeing.

The new Mercedes-Benz Actros
The main rival to the new Actros is its predecessor, which has set a very high benchmark over the course of 15 years and several stages of development, with more than 700,000 units sold during this time.

The new Actros is following in illustrious footsteps, but its new concept signals a different approach: all versions of the new premium truck are uncompromisingly designed for long-distance transport. Yet for all these superlatives, the most important aspect for those responsible at Mercedes-Benz and for customers is the fact that it has been tested like no other truck generation before it. It is the first all-new truck to have been developed uncompromisingly under the “Trucks you can trust” premise. Among other things, this means that the new Actros has undergone 2600 hours of fine-tuning in the wind tunnel, 50 million kilometres of engine testing on test rigs and in real-life operation, and 20 million kilometres on the road.

Source: Daimler AG

The new-generation C-Class
The new C-Class is a comprehensive modernisation. The front and rear sections of this bestselling model have a more striking design.

Together with the optional high-resolution colour display in the instrument cluster, the new dashboard with its elegant, grained surface and prominent decorative trim emphasises the premium character of the interior. A total of more than 2000 new components distinguish the latest generation of the Mercedes-Benz C-Class from its predecessor.

The new Mercedes-Benz SLK Roadster
With the completely newly developed SLK, one of the most exciting and successful sports cars ever built is entering its third generation. The new roadster uncompromisingly takes driving pleasure and open-air enjoyment to a new level.

It blends light-footed sportiness with stylish comfort, a striking sports-car design with total suitability for everyday use, top performance with exemplary ecology. What’s more, the SLK is proud to present the world premiere of the panoramic vario-roof with MAGIC SKY CONTROL, which switches to light or dark at the touch of a button.

Daimler Celebrates the 125th Anniversary
Exactly 125 years to the day after Carl Benz registered his “vehicle with gas-engine drive” under patent number 37435 with the Berlin Patent Office in 1886, Daimler AG has celebrated the anniversary of the automobile.

Approximately 1,400 invited guests were hosted by the inventor of the automobile at the Mercedes-Benz World in Stuttgart. The evening was moderated by Desirée Nosbusch with guests of honor including the German Federal Chancellor, Dr. Angela Merkel, and the Prime Minister of the federal state of Baden-Württemberg, Stefan Mappus. They mixed with international guests from the automotive industry and the fields of politics, business, sports, society and the media, as well as members of Daimler’s Board of Management, Supervisory Board and many Daimler employees.

Around the world in 125 days – Mercedes-Benz F-CELL World Drive
As part of the ceremony to mark the 125th birthday of the invention of the motor car on 29 January in Stuttgart, German Chancellor Dr. Angela Merkel and Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG, fired the symbolic starting shot for the Mercedes-Benz F-CELL World Drive.

Setting out from Stuttgart on 30 January, three Mercedes-Benz B-Class vehicles featuring local zero-emission fuel cell drives are undertaking a 125-day circumnavigation of the world. Travelling across four continents and through 14 countries, the three B-Class F-CELL vehicles will head around the globe once, finishing their “world tour” back in Stuttgart where they started.

The C-Class Coupé
What more dynamic way to celebrate the invention of the automobile? The expressive C-Class Coupé sees Mercedes-Benz, now in its 125th year of corporate history, entering a new market segment and for the first time offering a compact coupé with classic proportions.

From the side, the new coupé beguiles the onlooker with its flat silhouette with powerful shoulders and narrow C-pillar in a classic three-box design. A highlight in the interior is the coupé seats with integral head restraints and single seats in the rear, thereby demonstrating the car’s sporty credentials to the driver. The dashboard reveals a strong, sporty and high-quality design including three tube rings with a galvanised finish. A large section of trim is a high-quality part of the dashboard instrument panel.

Source: Daimler AG

Ola Källenius, Chairman of Mercedes-AMG GmbH
“AMG has its roots in international motorsport. The C 63 AMG Coupé Black Series is the best proof there is for the permanent transfer of technology from the race track to the road. The C 63 AMG Coupé Black Series also embodies the AMG brand claim of Driving Performance like virtually no other AMG model.”

Tobias Moers, Head of Overall Vehicle Development and Board Member of Mercedes-AMG GmbH
“For what is the fourth and latest model in our Black Series, our development goal was to achieve a new benchmark in terms of race track performance. Thanks to the passion of our engineers and the meticulous detailed work which they carried out on all of the vehicle’s dynamic components, the C 63 Black Series has matured into an exciting driving experience providing a unique level of performance”.

Friedrich Eichler, Head of Engine & Powertrain Development
“The AMG 6.3-litre naturally aspirated high-revving engine with eight cylinders is the perfect drive system for the C 63 AMG Coupé Black Series. In combination with the innovative AMG SPEEDSHIFT MCT 7-speed sports transmission, it provides for pure emotion.”

Mario Spitzner, Head of Branding and Marketing
“The new C 63 AMG Coupé Black Series is already the fourth model of our Black Series model strategy which started back in 2006. Inspired by the successful SLS AMG GT3 customer sports car, we are now offering our AMG fans of motorsport an exciting and exclusive high-performance car.”

Source: Daimler AG

The title “The Imported Car of the Year Japan” is traditionally awarded at the Tokyo Motor Show for the automobile with the best concept and the most innovative technology. As in the previous year, the title for 2011/2012 went to the C-Class Saloon and Estate. C-Class models also claimed Australia’s most important independent automobile award. The Australian Automobile Association presented the C 250 CDI as the best of the best premium mid-size cars. The C 63 AMG Coupé won its award category as best sports car.
Mercedes-Benz carried out a comprehensive upgrade of the C-Class in the spring of 2011. The new generation boasts a dynamic design and numerous new assistance systems: from the ATTENTION ASSIST drowsiness detection system to proximity control with DISTRONIC PLUS, it offers a new standard of safety in this segment. In addition, fuel consumption has been cut by up to 31 percent in comparison to the previous generation.

Source: Daimler AG

In addition to the AMG high-performance composite braking system, all of this is also down to the AMG coil-over suspension, which is typical of a Black Series model and features AMG-specific axle kinematics. This sophisticated solution is well-known in the world of motorsport and is mainly also used in the SLS AMG GT3 customer sports car. On the front and rear axles, the rebound and compression stages of the gas-filled struts can be adjusted. In conjunction with the level of the vehicle, which is also adjustable, drivers of the C 63 AMG Coupé Black Series can apply their own personal setup for the respective race track characteristics. The wider track width, which has been increased by 40 mm at the front and 79 mm at the rear, ensures lower shifts in the wheel loads from the inner to the outer wheel when cornering.

This translates into more grip for fast cornering, something which also benefits from the AMG rear axle differential lock fitted as standard. With a locking effect when both accelerating and decelerating, it effectively prevents the inner wheel from spinning when accelerating out of bends. Revised anti-roll bars all-round and modified elastokinematics on the front axle complete the list of chassis measures, all of which help to ensure optimum contact with the road, maximum precision, low body movement and therefore pronounced driving dynamics. In brief, the C 63 AMG Coupé Black Series is predestined for fast laps on the race track.

AMG sports speed-sensitive power steering and lightweight forged wheels
The AMG-specific axle kinematics also enhance the steering response: thanks to the shift in the so-called instantaneous centre, the AMG sports speed-sensitive power steering with steering ratio of 13.5:1 is now more direct overall. And if that were not enough: the AMG-specific steering parameters and a stiffer rubber blend used in the Hardy disc in the steering column tangibly increase steering precision and result in outstanding vehicle control.

The AMG light-alloy wheels not only provide aesthetic appeal. As in the SLS AMG, the AMG driving dynamics experts have also made use of exceptionally lightweight forging technology in the C 63 AMG Coupé Black Series too. Compared with regular light-alloy wheels, the forged wheels provide a total weight saving of around eleven kilograms. These lightweight design measures help to reduce the unsprung masses and therefore improve both the steering precision and response of the spring elements.

AMG high-performance braking system with composite technology
The filigree spokes of the AMG forged wheels provide a glimpse of the red-painted brake callipers which lie behind, as well as the ventilated and perforated disc brakes all round. The front axle makes use of six-piston fixed callipers and discs measuring 390 x 36 mm and featuring composite technology, as found in the world of motorsport. The rear axle is fitted with four-piston fixed callipers and integral discs measuring 360 x 26 mm. The AMG high-performance braking system is characterised by perfect deceleration, optimum sensitivity and excellent fatigue strength – even when subjected to maximum loads on the race track.

3-stage ESP system with SPORT Handling mode
The 3-stage ESP supports three individual control strategies at the push of a button: the ESP button in the centre console allows the driver to choose between “ESP ON”, “ESP SPORT Handling” mode, and “ESP OFF” – with the currently active mode shown in the display of the AMG instrument cluster.

In “ESP ON”, the onset of handling instability leads to braking intervention at one or more of the wheels, accompanied by a reduction in engine torque.

Briefly pressing the ESP® button activates “ESP SPORT Handling” mode. In this mode the braking intervention to counter oversteer or understeer, as well as the accompanying reduction in engine torque, allows a higher dynamic threshold and, for instance, corresponding drift angles – the driver benefits from significantly enhanced driving enjoyment. Operating the brake pedal restores all the normal ESP® functions. Prolonged pressure on the ESP button activates “ESP OFF”. With this, the engine torque is no longer reduced to control the driving dynamics – and driving enjoyment is therefore increased even further. “ESP OFF” should only be used by experienced drivers on dedicated racetracks. In this mode too, all of the functions of ESP® are made available by operating the brake pedal.

The system’s traction logic is active in all three ESP modes. If one of the drive wheels starts to spin, specific brake pressure can be applied to improve traction.

Optional AMG Track package with Dunlop sports tyres
The AMG Track package is recommended for those looking to enhance driving dynamics on closed-off race tracks: it comprises Sport Maxx Race Dunlop sports tyres in sizes 255/35 R 19 front) and 285/30 R 19 (rear). The tyres have been developed exclusively for the C 63 AMG Coupé Black Series and noticeably and measurably improve grip. Fatigue strength under demanding race track conditions is further enhanced by the active rear axle transmission cooling. The radiator is located in the rear apron, in front of the diffuser insert, and the airflow passes through it effectively.

Source: Daimler AG

22,916 readers submitted votes in this year’s Autonis design awards, which are made each year by “auto motor und sport” to honour the most beautiful new cars. The survey’s only criterion is to establish which car readers find the most visually appealing. The clear winners in the medium-size category, with more than two thirds of all readers’ votes, were the Mercedes-Benz C-Class and the coupé of the same model family. Readers showed themselves impressed by the dynamic design of the new generation C-Class. This was especially true in the case of the C-Class coupé, with its classic coupé proportions.

In the luxury segment, the magazine’s very percipient readers voted the Mercedes-Benz CLS four-door coupé into first place in the beauty contest. Like its predecessor, the new version of the CLS offers a very convincing package of captivating design and refined sportiness.

When it came to the cabriolets, the Mercedes-Benz SLS AMG Roadster was the car that found most favour with readers. The open version of the super sports car features the same technical highlights as the coupé model with gullwing doors that caused such a stir in this same competition back in 2009. With its compact soft top, which opens and closes in just eleven seconds, the new SLS AMG Roadster combines excellent driving dynamics with breathtaking roadster fun.

Even after almost 60 years, eyes light up when one of the legendary 300 SL models appears on the scene – Gullwing or Roadster, the effect is the same. This reaction serves to underline the longevity of the car’s stunning design. It also underpins “auto motor und sport” readers’ decision to award the title of “Design icon of recent decades” to the 300 SL – a “lifetime achievement award”, as it were.

Source: Daimler AG

Source: MBUSA

Another highlight will be the F 125! The research car demonstrates how in the long term entirely emission-free individual mobility can be made possible in the luxury segment. Roadster performance in perfection is shown by the new SLS AMG Roadster, which also is making its first public appearance at the show. Two roadsters also have their world premieres, the SLK 250 CDI and SLK 55 AMG.

As a highlight marking 125 years of the automobile, Mercedes-Benz is presenting a visionary outlook on future technical developments in the luxury segment. The F 125! research vehicle anticipates future trends and prepares the way for implementation of an innovative premium concept for large, luxurious automobiles.

The new B-Class: new era in compact cars
Featuring a new four-cylinder petrol engine with direct injection and turbocharger, a new diesel engine, a new dual clutch transmission and a new manual transmission along with new assistance systems, technologically the second generation of the B-Class ushers in a new compact car era at Mercedes-Benz. High-grade materials and finely structured surfaces, fine details, precision workmanship plus safety equipment unique to the segment raise the standard for comparison in the compact car segment. In addition, Mercedes-Benz is showing a variant of the new B-Class with an alternative drive.

The new M-Class: refined efficiency champion
The entire model range of the new M-Class consumes 25 percent less fuel on average compared with the previous models. Outstanding, the ML 250 BlueTEC 4MATIC, which is content with an NEDC consumption of 6.0 l/100 km (158 g CO2/km) and can travel 1500 kilometres on a single tankful. Efficiency notwithstanding, the fascination of the M-Class with its unique synthesis of agility, driving pleasure and comfort is fully preserved.

SLK 250 CDI: first Mercedes Roadster with a diesel engine
For the first time, Mercedes-Benz is offering the sporty SLK Roadster with a diesel engine. The 150 kW (204 hp) four-cylinder power unit of the SLK 250 CDI puts the two-seater at the top of its class in numerous respects. The SLK delivers top figures for fuel consumption and torque. The result is superior driving enjoyment both on winding country roads and on long motorway stretches. Like the other models in the latest SLK family, which were presented in January this year, it combines lively sportiness with high-quality appointments and excellent comfort.

Show car Viano Vision Pearl: yacht on four wheels
With the show car Viano Vision Pearl Mercedes-Benz shows what’s possible in the van category. All white-and-grey leather appointments, a genuine wood floor, brushed aluminium trim, chromatic window tinting, and the Bang & Olufsen high-end sound system “BeoSound Viano” make travelling in the Viano Vision Pearl a fine experience for up to six occupants. The design concept draws on the looks of state-of-the-art sport yachts and takes up the theme “travel as an adventure”.

SLS AMG Roadster: open-top driving in its sportiest form
The technological highlights of the SLS AMG Roadster read like an A-B-C of modern sports car engineering: the combination of an aluminium spaceframe body, an AMG 6.3-litre V8 front-mid engine with a peak output of 420 kW (571 hp) and 650 newton metres of torque, a seven-speed dual clutch transmission in a transaxle arrangement and a sports suspension with aluminium double wishbones is guaranteed to make the hearts of sports car enthusiasts beat faster – while ensuring outstanding driving dynamics and roadster motoring pleasure.

SLK 55 AMG: top figures in all areas
The Mercedes-Benz SLK 55 AMG is the most powerful SLK of all time. Its newly developed AMG 5.5-litre V8 with cylinder shutoff system combines highest performance with lowest consumption. With a maximum output of 310 kW (422 hp) and maximum toque of 540 Newton metres, the SLK 55 AMG surpasses all direct competitors. Its fuel consumption is some 30 percent lower than the previous model’s. The AMG sports suspension with Direct-Steer system, Torque Vectoring Brake and 3-stage ESP plus the AMG high-performance braking system ensure very dynamic handling.

C 63 AMG Coupé Black Series: unadulterated performance
Spectacular design, technology transfer from the world of motorsport and driving dynamics at the highest level. The new Mercedes-Benz C 63 AMG Coupé Black Series embodies the new AMG brand claim Driving Performance like no other AMG model. With a maximum output of 380 kW (517 hp) and a maximum torque of 620 Newton metres, the new high-performance vehicle is the most powerful C-Class of all time. The AMG 6.3-litre-V8 engine impresses with its hefty torque, tremendous pulling power and responsiveness, and ensures high-calibre performance: the C 63 AMG Coupé Black Series accelerates from zero to 100 km/h in 4.2 seconds.

Source: Daimler AG

Streetview enables locations all over the world to be seen in 360-degree perspective views and at street level. Panoramio allows access to millions of photographs which have been taken and uploaded by other users at locations all around the globe. Streetview and Panoramio thus provide comprehensive means of studying routes and checking out sights and destinations before embarking on a journey.

The COMAND Online multimedia system, available in the SLK, C-Class, E-Class, CLS and, from the autumn, in the new M-Class and the new B-Class, now offers internet access for the first time. Customers can either surf the web as they wish while the car is stationary or call up a Mercedes-Benz app whose particularly fast page loading and simple operation make it suitable for use while driving.

All customers will be able to use the new apps. Additional apps which have already been introduced are Google™ Local Search and Weather and the facility for downloading a route which has previously been configured on a PC using Google Maps and transmitted to the car. Mercedes-Benz is successively extending the range of apps. An overview specifying the telephones on which the COMAND Online apps can be used is available at the website www.mercedes-benz.com/connect.

A host of user-friendly functions: the COMAND Online multimedia system
The high-resolution colour display has a diagonal of 17.8 cm. Photos can be shown on the large screen and turned over manually, as in a slide show. Where the audio equipment is concerned, too, new types of representation bring a fresh look and more convenient operation. The new Cover Flow function, for instance, sorts the title images of the music albums stored in a carousel-like form, so that the Mercedes driver can easily leaf through their music collection – even if it is rather on the large side: the memory for compressed audio files (mp3, wma and aac formats) is now 10 GB in size. As an option, COMAND Online is available with a 6-disc DVD changer.

Greatest convenience is afforded by the Music Search function, which enables drivers and passengers to search the hard disc, SD memory cards, USB sticks, CDs and DVDs for specific music tracks and artists. The search can be according to various criteria, for instance album, music category or composer. If a name needs to be entered, the software will also tolerate spelling mistakes. The driver is therefore able to devote their full attention to the traffic. As a further advantage, the occupants are able to search all the connected media and devices simultaneously.

The fast hard-disc navigation system of COMAND Online also has added functions. New features include a 3D display with three-dimensional city views. Also new: routes covered can be recorded and repeated later, specific personal destinations can be imported via an SD card and four alternative routes can be displayed on the navigation map, one of them a particularly economical variation. Mercedes-Benz customers in Europe receive the current cards for their COMAND Online multimedia system free of charge for three years. Authorised Mercedes-Benz dealers upload the updates for navigation data in 39 European countries into the navigation system when the customer visits their premises.

In Europe, COMAND Online also comprises Speed Limit Assist, which receives its information for traffic sign recognition via a camera and navigation database. COMAND Online also includes the LINGUATRONIC voice-operated control system for audio, telephone and navigation. The new “One Shot” input function for the navigation system is particularly convenient, whereby the place and road can be spoken directly after one another. This function is currently available in seven languages and significantly enhances ease of operation.

Source: Daimler AG

Under the slogan “More style per hour”, the company is staging a multi-channel campaign highlighting the sporty two-door’s dynamic design and value. For the very first time, all moving picture content for online and traditional media have been shot in one comprehensive film production, ensuring that all images – from web specials to pre-rolls and banner ads to cinema ads and product films – have a standardised appearance. The project is one of the most elaborate moving picture projects the company has ever undertaken, with filming locations in South Africa, Malaysia and Singapore.

“The C-Class Coupé campaign does a wonderful job of reflecting the identity of the vehicle – agility and design”, says Anders Sundt Jensen, Vice President Brand Communications Mercedes Benz Cars. “In addition to current Mercedes-Benz drivers, with the C-Coupé we are particularly aiming for a new, younger target group, hence the modern campaign approach.”

Web video with interactive agent thriller
At the heart of the campaign is the interactive web video “Drive & Seek”, which was launched already in March on www.mercedes-benz.com/c-coupe. The thriller is about the theft of a work of art, a car chase starring the new C-Class Coupé and the hero agents, who rely on the help of the user, who must stay focused and make split-second decisions in order to capture the thieves and return the painting to its rightful owner. Four short films highlight the C-Class Coupé’s top features in terms of agility, design, safety and comfort. The web special is accompanied by cinema-poster-style ads and posters.

There are also a number of online activities like banner ads on auto-motor-sport.de, apps for the iPhone and the iPad, and other social media activities associated with the launch and directly related to the web thriller.

Traditional print and cinema ads
Traditional print ads started on 11 May, and they too, show off the sporty and dynamic qualities and sleek design of the new C-Class Coupé perfectly. Three different ad images show the vehicle with a high-gloss finish in palladium silver on a disused air field in Jerez de la Fontera, Spain, where parts of the web thriller were also shot. In the bright midday sun, the Coupé comes across as a shining jewel. Messages such as “More style per hour, “Awe. Inspiring” or “Adrenaline accelerator included” accentuate the vehicle’s modern image. The two 45- and 30-second cinema ads also take a humorous approach to the campaign slogan “More glances per hour”. They will begin screening on 19 May and are a sequel to the web thriller, linking back to the bank robbery featured in the film.

Source: Daimler AG

when driving normally with low shock absorber stimulus, the damping forces are automatically reduced for a noticeable improvement in ride comfort – but without any compromise in handling safety. When shock absorber stimuli are of greater magnitude, for example when cornering at speed or taking evasive action, the maximum damping forces are set and the car is stabilised effectively.

The C-Class’s AGILITY CONTROL suspension is complemented by a rack-and-pinion steering system. Positioning the steering gear 80 millimetres in front of the wheel centre makes for predictable self-steering characteristics with a slight tendency to understeer. Speed-sensitive steering with variable steering-wheel support and a variable steering ratio is available as an optional extra.

Precise wheel location: the front axle with McPherson struts
At the front axle a three-link construction with McPherson struts is used. The lower link level consists of two separate elements which act as torque and cross struts and which are both forged from aluminium. In addition to more precise wheel location, this construction has the particular advantage of compensating vibrations caused by tyre imbalances or fluctuating brake forces better than rigid wishbones.
The third component in the three-link system is the track rod, which connects the transversely installed steering gear with the wheels. The reinforced stabiliser is linked to the spring strut, which is also actively involved in front wheel location.

The struts consist of cylindrical, lateral force compensated coil springs, twin-tube shock absorbers and newly developed three-phase head bearings. If severe body roll occurs, the stabiliser is supported by rebound buffer springs to ensure agile handling accompanied by a high level of comfort.

Controlled compression and rebound: the multi-link independent suspension
The series-production launch of the Mercedes-Benz 190 in 1983 also marked the beginning of the multi-link independent suspension’s career. In many respects this is a feature that remains without parallel to this day, which is why this patented axle principle – naturally in a modified form – is also employed in the C-Class. With the multi-link independent suspension the wheel is fixed to five elastically mounted links that are independent of each other and which restrict its scope for movement in five directions:
1. The lower transverse control arms activate the suspension springs and dampers
2. The upper transverse control arms regulate the camber over the spring travel
3. The torque struts take up the drive and braking forces, and compensate for dive and squat when accelerating and decelerating
4. The diagonal struts are arranged differently from the torque struts, and also help to prevent dive and squat when braking and accelerating
5. The track rods limit changes in the wheel’s toe-in to a desirable minimum

Owing to this intelligent control arm construction, each rear wheel basically retains freedom of movement in one plane only: namely during controlled compression and rebound.

Even more agile: sports suspension and Dynamic Handling package as an option
In addition to the standard-specification AGILITY CONTROL suspension, the C‑Class offers two other options for adjusting the suspension’s characteristics in line with drivers’ personal preferences. As an optional extra a sports suspension can be selected – it has shorter springs, shock absorbers with tauter tuning, and stronger torsion bars.

A Dynamic Handling package is available as an alternative. It offers the driver two shift programs to choose from: Sport and Comfort. Within these shift programs the shock absorbers are electrically adjusted on a continuously variable basis. Sensors monitor each driving situation and send the information they gather to an electronic control unit. Depending on the current road or operating condition the system adapts the damping forces individually for each wheel – with infinite adjustment and fully automatically.

New styling: light-alloy wheels for AVANTGARDE and ELEGANCE
The saloon and estate both sport seven-spoke light-alloy wheels as part of their standard specification, whilst the AVANTGARDE and ELEGANCE lines are shod in newly styled twin-spoke wheels. Individuality comes courtesy of the extensive range of light-alloy wheels featuring around a dozen different designs in 16, 17 and 18 format. In place of the standard-fit 7.5 J x 17 wheel, the AVANTGARDE model can also be ordered with a 7 J x 16 wheel – providing an alternative for customers who want to make use of the consumption potential offered by a smaller and narrower wheel/tyre combination.

Source: Daimler AG

All the C-Class models are equipped with the ECO start/stop function as standard from market launch (with the exception of the C 300 CDI 4MATIC). In future all automatic versions with the exception of the C 300 CDI 4MATIC will feature the further-developed 7G-TRONIC PLUS seven-speed automatic transmission (introduction in the C 250 CDI 4MATIC in June 2011). In addition, the overall ratio of all new powertrain variants has been optimised for fuel economy.

All the petrol engines in the model series have direct injection. One of the highlights is the introduction of the new V6 petrol engine with its innovative and highly efficient BlueDIRECT process in the C 350 BlueEFFICIENCY. The quantum leap in efficiency is particularly well illustrated by the six-cylinder unit: power has increased considerably, the C 350 BlueEFFICIENCY delivering 225 kW (306 hp) and 370 Nm (C 350 previously 200 kW (272 hp) and 350 Nm). Fuel consumption has been significantly reduced, however: the C 350 BlueEFFICIENCY has a mean consumption of 6.8 litres per 100 km – 3.1 litres or 31 percent less than the preceding C 3503 model. When compared with the previous direct-injection engine, too, the 350 CGI, the new C 350 BlueDIRECT achieves a consumption saving of 18 percent.

3 Figures for the saloon
The four-cylinder petrol engines, which made a great evolutionary leap forward in 2009 and all feature direct injection and turbocharging, excel with high performance and exemplary economy. Known internally as M 271 EVO, the four-cylinder petrol engine model series stands for systematic downsizing. The direct fuel injection facilitates higher compression and thus a better thermodynamic efficiency rate, which becomes apparent where fuel consumption is concerned: the new four-cylinder direct-injection engines also consume up to 31 percent less fuel than the comparable V6 engines of the preceding model.

With a range of new features, the new four-cylinder petrol engine is completely different to its predecessor. The core element of the new engine is the homogeneous direct injection. At a pressure of up to 140 bar the fuel is fed via a high-pressure line to injectors leading to the combustion chamber. This lowers fuel consumption and also considerably reduces pollutant emissions. In addition to this, a variable oil pump has been developed, as has a heat-management process which stops the coolant circulation when the engine is cold, so that the engine and engine oil heat up faster during a cold start. What’s more, the camshaft adjusters have been further optimised as vane-type adjusters, and using an integral control valve they facilitate rapid, continuously variable adjustment of the most favourable timing – and therefore a high torque even at low engine speeds. The crankshaft is manufactured from die-cast aluminium, whilst the cylinder head is made of a special high-strength aluminium alloy.

C-Class petrol models at a glance

The diesel engines: yet again much more frugal
The most economical model in the Mercedes C-Class has also become even more frugal: the C 220 CDI BlueEFFICIENCY with the manual six-speed transmission and the standard ECO start/stop function has a mean diesel consumption of 4.4 litres per 100 km – 0.4 litres less than before. This corresponds to 117 grams of CO2 per kilometre. In conjunction with the improved 7G-TRONIC PLUS automatic transmission and the ECO start/stop function included as standard, the C 220 CDI BlueEFFICIENCY and C 250 CDI BlueEFFICIENCY both deliver top-class figures with a combined diesel consumption of just 4.8 litres per 100 km. This corresponds to CO2 emissions of 125 grams per kilometre.

C-Class diesel models at a glance

Seven gears: the 7G-TRONIC PLUS automatic transmission now in the C-Class
More is more. Whilst many C-Class models have up until now enjoyed convenient automatic gear-shift operation courtesy of a five-gear automatic transmission, with immediate effect seven gears will always be available. This means that the automatic transmission will be able to react even more sensitively to the driver’s wishes: at full acceleration even more torque will be available, whilst the engine speed is lowered for more economy during relaxed cruising. And because of the reduction in jumps where the engine speed is concerned, the gear changes become even more imperceptible and comfortable.

The C-Class has been given the latest evolution level of the 7G-TRONIC automatic transmission with the suffix “PLUS” – it features enhanced fuel consumption and comfort. The new generation of the torque converter provides an improved dynamic response, better durability and reduced noise and vibration levels thanks to a new hydraulic circuit, as well as enhanced dampers and torque converter housing.

The extreme wheel-slip reduction of the torque converter housing, combined with larger mechanical damper de-coupling, helps to reduce consumption significantly. In addition, the gearshift program in ECO mode has been changed in favour of lower engine rpm at cruising speeds. With friction-optimised bearings and seals plus a new automatic transmission oil (FE-ATF) with reduced viscosity in conjunction with an optimised additive package, the transmission itself helps to cut consumption. The higher longevity of the new transmission oil results in new oil-change intervals (every 125,000 kilometres) if the cooling thresholds are adhered to.

The transmission’s improved electrohydraulic unit and the new friction-reducing materials on some transmission parts in conjunction with optimised software result in better shift quality. And via an electrically driven oil pump the 7G-TRONIC PLUS keeps the transmission on standby during stops – an important prerequisite for fast, comfortable starts in conjunction with the ECO start/stop function.

Start/stop function: sophisticated technology gives the highest levels of efficiency
When the car is at a standstill, the engine does not need to be running and therefore does not need to consume fuel. Recognition of this essentially simple fact is behind the ECO start/stop function, which is now available in the C-Class with the 7G-TRONIC PLUS automatic transmission. In order to implement the auto start and auto stop function with a very high level of comfort in a Mercedes-Benz, it has been necessary to develop complex control logistics and a series of new or modified components, such as a high-output starter motor. That’s because Mercedes drivers should only really notice the forced breaks taken by the engine when they are at the filling station.

As a general principle, the engine is switched off every time the vehicle comes to a standstill (auto-stop function). Restarting the engine (auto-starting function) takes place almost imperceptibly; and moving off without any noticeable time lag compared to a stationary vehicle with its engine running. This rapid action is attributable to a special feature: an additional electric transmission oil pump supplies the clutches of the automatic transmission with oil pressure in the stop phases, so as to enable a swift resumption of the journey after direct starting of the combustion engine via the ECO start/stop function. The starter has also undergone thorough modification: it is now designed to cope with eight times as many starting procedures as a conventional starter, ensuring that it will last a car’s lifetime in continuous urban driving involving frequent auto-starting.

It is not always expedient for the engine to be shut down automatically when the vehicle comes to a standstill. The auto-stop function will therefore only be initiated if a number of conditions are met. Where the vehicle itself is concerned these include a certain coolant temperature being reached or the availability of sufficient voltage in the on-board electrical system. The system also checks whether the doors and the bonnet are closed, and whether the driver’s seat belt buckle is fastened. This prevents unintended starting of the engine, for instance when the engine oil is being checked.

Auto-starting takes place when the engine is in auto-stop mode, so when the engine has been shut down via the engine-stop function and the ignition remains switched on. One of the following conditions must also be met, for example: the accelerator is depressed, a gear is engaged or the vehicle is in motion.

Thinking cap on: children playing in the vehicle are protected
But the start/stop function thinks one step further still: the forced engine start is also available as a convenience and protective function, whereby the engine is started autonomously via the engine control unit without intervention from the driver. This happens if one of the above-mentioned in-vehicle boundary conditions for the auto-stop function are no longer met, such as the on-board electrical system’s voltage or the desired interior temperature. The engine is also force-started if the driver removes their seat belt or opens the driver’s door. The driver is then forced to actively turn off the engine before getting out of the vehicle, thus safely deactivating the ECO start/stop function when the vehicle is parked. This prevents the vehicle from being started unintentionally, by children playing in it, for instance.

Source: Daimler AG

Today’s ultra-high-strength steel sheet panels deserve a special mention. They achieve a tensile strength that is three to four times higher than that of conventional steel grades, making them indispensable for meeting the stringent Mercedes requirements regarding durability and safety. These ultra-high-strength high‑tech alloys account for around 20 percent of the weight of the C-Class bodyshell.

Aluminium and plastic are the other two lightweight materials which Mercedes-Benz uses where they offer maximum benefit. The bonnet made of aluminium is new, weighing in at some 9.2 kg less than its steel predecessor and thus reducing the weight where this makes most sense. Other aluminium features on the C-Class are the front wings, the front-end assembly including its flexible cross member and crash boxes, the sheet metal panel for the parcel shelf in the rear, and the door modules. The spare wheel recess is made of plastic.

The aerodynamics of the C-Class are the mark of the bodyshell’s efficiency. With a Cd figure of 0.26 it not only sets the benchmark in its class, but also glides through the wind better than most compact cars – and even small cars – with its drag area of Cd x A = 0.57 sq. m.

Long-term protection: fully galvanised body with tougher paintwork
Long-term corrosion prevention for the bodywork is based on fully galvanised sheet metal panels. Structure areas of the body which are subjected to high stresses are protected with cavity-fill preserving agent. Sheet metal panel laminations and beads are completely filled with adhesive, whilst systematic sealing of the weld seams and edges with a PVC joint prevents corrosion from occurring. Generous underbody panelling composed of plastic laminate protects the bodywork and engine against stone chipping, moisture and dirt. Axle components, which are also subjected to a great deal of stone chipping damage, are protected by plastic panelling.

Mercedes-Benz makes a major contribution to exemplary long-term quality and value retention with a scratch-resistant clear coat based on nano-technology. This innovative paint system, which celebrated its world debut at Mercedes-Benz at the end of 2003, is a standard-specification feature of the new C-Class and is used for both metallic and non-metallic finishes. Thanks to remarkable advances in the field of nano-technology, it was possible to integrate the tiny ceramic particles measuring less than one millionth of a millimetre into the molecular structure of the paint binder. These particles effect a three-fold improvement in the scratch-resistance of the paint finish and ensure a visibly brighter, long-lasting sheen.

Value champion: Mercedes-Benz builds the vehicles with the highest value retention
“Value champion of 2010” – this is the title bestowed on the current C-Class as well as other Mercedes-Benz models by the market research institute Bähr & Fess Forecast based in Saarbrücken, Germany, on behalf of the specialist magazine “Auto Bild”. According to the market researchers’ prognoses regarding residual value, as a four-year-old car the C 220 CDI will have the highest re-sale value in its segment and will then still achieve 53.5 percent of its current new value. Incidentally, the C-Class already took this top spot last year in the analysis carried out by experts on residual value.

Breakdown statistics: Mercedes drivers run into least bother with breakdowns
Since 1978 the ADAC, the biggest European car club, has been publishing its annual breakdown statistics. For its latest set of statistics the automobile association evaluated around 2.04 million breakdown reports filed by its helpers. The incidents registered were breakdowns involving cars aged between one and six years owned by club members who called the ADAC road patrols to ask for assistance. The result was that the C-Class impressed with very good marks in the executive segment and the upper executive segment. Back in 2008 the C-Class had already secured a win for Mercedes-Benz in the executive segment, building on the brand’s success the previous year.

Quality: US study puts the C-Class in first place
In the current quality study conducted by renowned market research institute J.D. Power and Associates for the American market, Mercedes-Benz achieved the best result since 1990. The IQS study (“Initial Quality Study”) assessed the as-delivered quality of vehicles after 90 days. Some 82,000 buyers of new cars and lessees in the USA with model-year 2010 vehicles were surveyed.

Mercedes-Benz has achieved a further marked improvement in comparison to 2009, rising by three positions in the brand ranking to 3rd place. This is the best IQS result for Mercedes since 1990. Particularly gratifying is the showing by the C-Class, which took first place in the premium entry-level segment.

Production: top quality has a long tradition
The Mercedes C-Class is popular amongst customers all over the globe. It is currently built at three locations: Sindelfingen, Bremen (both in Germany) and East London (South Africa). The Bremen plant enjoys particularly close ties with the compact model family from Mercedes-Benz, as this is the former Borgward and Hanomag-Henschel manufacturing plant.

In 1938 F. W. Borgward put into operation his new car plant for the “Hansa” model in Bremen-Sebaldsbrück. Up until Borgward production ceased in 1961, it was mainly passenger cars that were built here, above all the legendary “Isabella”. In 1971 the tradition-steeped manufacturing facility was taken on by Daimler-Benz and in 1978 it was integrated into the company’s coordinated production system. Vehicles bearing the famous three-pointed star have been built there ever since.

In September 1982 production of body components began in Bremen, initially for the “Baby-Benz” of model series 201, which had already started in Sindelfingen. In November 1983 the entire series production of the new compact model started up in Bremen.1993 saw production of its successor, model series 202, begin in Bremen – first of all with the saloon, and then the estate followed it in 1996. The C-Class of model series 203 was also manufactured in Bremen. Start-up of the saloon and estate versions of the current C-Class, known internally as model series 204, came in 2007. A particular challenge was now posed by changing over to aluminium as the material for the bonnet for the new-generation C-Class during ongoing production.

For the last ten years the compact class has also been rolling off the production line in South Africa: the current C-Class is part of the third vehicle generation built on South Africa’s Eastern Cape. The “East London” plant has been exporting saloons to right-hand drive markets since the year 2000. Since production of the new C-Class began in 2007, left-hand drive vehicles for export to the USA have also been manufactured, and in total more than 100,000 C-Class vehicles have already been built there. In 2010 the plant was in first place in the statistics published by the American quality market researcher J.D. Power in the Europe/Africa category, and received the highest possible accolade in the form of the Platinum Plant Quality Award.

Source: Daimler AG

The body structure has been designed to ensure that, in the event of a frontal collision, the impact forces are distributed over a wide area and on four independently acting impact levels, meaning that the passenger compartment remains largely intact. Around 70 percent of all the bodyshell panels are made from state-of-the-art, high-strength steel alloys that minimise weight and maximise safety.

The C-Class also features the anticipatory occupant protection system PRE‑SAFE as an option. This Mercedes-Benz innovation uses the time between detection of a potential accident situation and a possible collision to initiate preventive protective measures, thus reducing the loads exerted on the occupants in the event of a crash by up to 40 percent.

Crash-test rating: top marks in Europe and the USA
The safety concept also does brilliantly in standardised rating crash tests. The renowned American Insurance Institute for Highway Safety (IIHS), for instance, declared the Mercedes-Benz C-Class Top Safety Pick three times in a row (in 2009, 2010 and 2011) – deeming it to be the best purchasing decision with regard to safety. The C-Class achieved good ratings in all the safety criteria which were examined.

Each year, the experts at the IIHS rate car models based on stringent safety criteria, thereby providing an important tool to help buyers make a decision. In the assessments the vehicles are subjected to front and side crash tests. The safety specialists in the US also evaluate protection against neck injuries in rear impacts. For all three criteria, the C-Class was awarded top marks.

By rating the C-Class a Top Safety Pick, the IIHS has confirmed the vehicle’s extremely good performance in crash tests conforming to Euro NCAP (the European New Car Assessment Programme), in which the C-Class was awarded five stars, making it one of the safest cars on the market.

Crash-test simulation: two million finite elements
Extensive crash-test simulations formed the basis for safety development work on the C-Class. This is a field which has made great leaps forward: at the beginning of the 1990s, Mercedes-Benz was performing around 200 computerised crash tests per annum. By the year 2000 this number had already increased to 1500 simulations, and in 2010 more than 50,000 were carried out. And this is by no means the only impressive set of statistics: for the tests on the W 201, the C-Class’s predecessor from the 1980s, the computer model consisted of 25,000 finite elements. Nowadays the level of detail is much greater – the digital replica of the current C-Class (W 204), for example, comprises around two million elements. And the planar grid of the virtual vehicle structure is now composed of tiny rectangles and triangles with an edge length of three millimetres. This facilitates a far more precise and detailed deformation analysis than previously, when, at 25 millimetres the elements were so much larger.

But it is not just the software that has clocked up huge advances, for the hardware has undergone an impressive process of development, too: the C‑Class that was unveiled in 2007 was the first series-production car in the world to be developed using the trend-setting digital prototype (DPT) method. The digital prototype made it possible for all the simulation methods to be pooled for the first time, and thus to create a completely virtual car.

As well as the high development speed, the decisive advantage that computer simulation has over real crash tests lies not only in the fact that the vehicles are not destroyed; even more important than that is the ability which today’s engineers have to detect and follow what actually happens in an impact in great detail. As if with x-ray eyes the engineers can track the course of deformation in extreme slow motion and from any perspective they wish, thus delving further and further into the details every year.

By way of example, in order to be able to reconstruct a vehicle’s spot welds and its tensile shear and compressive strength precisely in the computer model, the simulation experts have performed over 9000 component tests. But there are still limits to simulation, such as fuel density and the performance of the door lock during the crash. This is why real-life and simulated crash texts will continue to complement one another at the company’s Technology Centre in Sindelfingen, where they work in close cooperation.

Source: Daimler AG

To power the C-Class Coupé there is a choice of three petrol and two diesel engines from the latest generation. All are equipped with direct injection and the ECO start/stop function as standard. All the engine variants are classed as BlueEFFICIENCY units, showing that they are particularly efficient and environmentally friendly in their use of fuel. The engines are also all available with the new, enhanced 7G-TRONIC PLUS seven-speed automatic transmission (standard on the C 250 BlueEFFICIENCY and C 350 BlueEFFICIENCY).

Representing a generational shift in technology, the new V6 petrol engine in the C 350 BlueEFFICIENCY features the efficient BlueDIRECT method of injection. It delivers 225 kW (306 hp) and 370 Nm and travels from 0 to 100 km/h in 6.0 seconds. Average fuel consumption is 6.8 litres per 100 km. This corresponds to CO2 emissions of 159 grams per kilometre. The most economical coupé model is the C 220 CDI BlueEFFICIENCY with manual six-speed transmission. It has an average diesel consumption of 4.4 litres per 100 km. This corresponds to 117 grams of CO2 per kilometre.

Prices at a glance:
C 180 BlueEFFICIENCY Coupé 33.290,25 Euro
C 250 BlueEFFICIENCY Coupé 41.174,00 Euro
C 350 BlueEFFICIENCY Coupé 47.540,50 Euro
C 220 CDI BlueEFFICIENCY Coupé 37.455,25 Euro
C 250 CDI BlueEFFICIENCY Coupé 41.174,00 Euro

The AGILITY CONTROL suspension, which is standard equipment, complements the dynamic engines to perfection. This is based on an amplitude-dependent damping system: when driving normally with low shock absorber impulses, the damping forces are automatically reduced for a noticeable improvement in ride comfort – but without any compromise in handling safety. When shock absorber impulses are greater, for example when cornering at speed or performing evasive manoeuvres, the maximum damping forces are set and the car is effectively stabilised. In addition to the AGILITY CONTROL suspension as standard, there is an optional extra for €452.50 in the form of a 15 mm lower sports suspension with harder, shorter springs, tauter shock absorbers and stronger torsion bars.

The sports suspension also forms part of the AMG Sports package (€2,499), which gives the coupé an even sportier look. Appointments include the three-spoke multifunction sports steering wheel with flattened bottom section and seven-spoke AMG light-alloy wheels with 225/40 R18 tyres at the front and 255/35 R18 at the rear to enhance the vehicle’s individuality and boost driving enjoyment.

In the interior the sporty appeal continues: for the first time in automotive engineering, the trim parts in the style package are available in a porcelain piano-lacquer look which emphasises the lounge feel. Other features in this package of appointments (additional charge from €654.50) are upholstery in black ARTICO man-made leather with contrasting seams in porcelain, the three-spoke multifunction steering wheel with 12 buttons in two-tone nappa leather and the centre console and gearshift boot with contrasting seams in porcelain.

With a number of driving assistance systems ranging from ATTENTION ASSIST drowsiness detection to DISTRONIC PLUS proximity control, the coupé provides a comprehensive level of driver support and protection. The assistance systems are based on the latest radar, camera and sensor technology. There are basically two packages to choose from. The Lane Tracking package (€892.50) with Lane Keeping Assist and Blind Spot Assist combines systems that give a warning in hazardous situations.

The Driving Assistance package PLUS (€2,320.50) comes with DISTRONIC PLUS, BAS PLUS, PRE-SAFE Brake, Active Lane Keeping Assist and Active Blind Spot Assist – assistance systems which actively intervene if necessary after providing a warning.

The C-Class Coupé features the latest multimedia generation available from Mercedes-Benz. Major features include greater operating convenience, larger displays, phone book transfer, display of SMS messages, wireless music reproduction via Bluetooth and a USB interface.

The multimedia system COMAND Online (from €3,070.20) now provides internet access for the first time via a web-enabled mobile phone, plus various Mercedes-Benz services on the move. These include weather information and a special destination search via Google, as well as the option of downloading a route that has been previously configured on a PC using Google Maps and sent to the car. The navigation system of COMAND Online also has added functions. New features include a 3D display with plastic city views.
The Becker MAP PILOT (€892.50) makes a low-cost navigation function, which can also be retrofitted, available for the standard Audio 20 CD radio. Its advantages over aftermarket solutions include integrated operation via the central controls and the Audio 20 display, a concealed location in the glove compartment and updating via an internet portal.

Source: Daimler AG

these are up to 25 percent (SLK) and 31 percent (C-Class) more fuel-efficient than their predecessors. Both have extensive safety features and a number of innovative assistance systems, as well as the new-generation telematic systems. The multimedia system COMAND Online provides internet access for the first time. Customers are able to surf the internet freely while stationary, or access Mercedes-Benz online services while on the move. It is also possible to specify individual destinations and routes using Google Maps, and send these to the vehicle.

And yet they are completely different: the third-generation SLK Roadster is designed for sheer driving pleasure for two, with a striking sports car design and absolute day-to-day suitability. With the new generation of the C-Class Saloon and Estate models, this high-volume model series has now been comprehensively modernised.

The Mercedes-Benz SLK model range:
SLK 200 BlueEFFICIENCY with 135 kW (184 hp): € 38,675 1
SLK 250 BlueEFFICIENCY with 150 kW (204 hp): € 44,256.10
SLK 350 BlueEFFICIENCY with 225 kW (306 hp): € 52,300.50

All-weather driving enjoyment – open and closed, in leisure-time and everyday use – is firmly anchored in the SLK’s genes. This is also aided by the vario-roof, which is available in three versions for the first time: painted in the vehicle colour, as a panoramic vario-roof or as a world first, the panoramic vario-roof with MAGIC SKY CONTROL (€ 2,368.10). This glass roof can be switched to light or dark at the touch of a button. When light it is virtually transparent, offering an open-air experience even in cold weather. In its dark state the roof provides welcome shade and prevents the interior from heating up when the sun’s rays are very intense.

The first feature to catch the eye is an upright radiator grille that stands proud and confident in the wind and bears the new Mercedes-Benz brand look. It facilitates the long bonnet, which is followed by the compact passenger compartment set well to the rear and a short rear end.

The interior is characterised by stylish sportiness and high-quality materials. Even in the base version the centre console and other trim parts gleam in brushed aluminium.

The exemplary efficiency, with fuel consumption reduced by up to a quarter compared with the preceding models, is also due to the ECO start/stop system which is fitted as part of the standard specification in all models.

With respect to safety, the new Mercedes-Benz SLK sets new standards in the roadster segment. Standard features include the Mercedes-Benz developed drowsiness detection system ATTENTION ASSIST. On request, the unique, preventive occupant protection system PRE-SAFE (€ 392.70), DISTRONIC PLUS proximity control with Brake Assist BAS PLUS and PRE-SAFE Brake (€ 1844.50) and other driving assistance systems are available.

To mark the launch of the new SLK, Mercedes-Benz is offering an “Edition 1″ special model with the special paint finish designo glacier grey magno for a limited period. The standard specification of the “Edition 1″ includes the panoramic vario-roof, the Dynamic Handling package, AMG bodystyling and two-tone designo nappa leather with contrasting topstitching. The additional cost ranges from € 10,103.10 to € 10,698.10, depending on the base model.

The new Mercedes-Benz C-Class Saloon range (Estate model in brackets):
C 180 BlueEFFICIENCY, 115 kW (156 hp): € 32,695.25 (€ 34,361.25) 2
C 200 BlueEFFICIENCY, 135 kW (184 hp): € 34,718.25 (€ 36,384.25)
C 250 BlueEFFICIENCY, 150 kW (204 hp): € 39,359.25 (€ 41,025.25)
C 350 BlueEFFICIENCY, 225 kW (306 hp): € 46,529 (€ 48,195)
C 350 4MATIC BlueEFFICIENCY, 225 kW (306 hp): € 48,909 (-) 3

C 180 CDI BlueEFFICIENCY, 88 kW (120 hp): € 32,814.25 (€ 34,480.25)
C 200 CDI BlueEFFICIENCY, 100 kW (136 hp): € 34,599.25 (€ 36,265.25)
C 220 CDI BlueEFFICIENCY, 125 kW (170 hp): € 36,860.25 (€ 38,526.25)
C 250 CDI BlueEFFICIENCY, 150 kW (204 hp): € 39,121.25 (€ 40,787.25)
C 250 CDI 4MATIC BlueEFFICIENCY, 150 kW (204 hp): € 43,881.25 (€ 45,547.25)
C 300 CDI 4MATIC BlueEFFICIENCY, 170 kW (231 hp): € 47,540.50 (€49,206.50)
C 350 CDI BlueEFFICIENCY, 195 kW (265 hp): € 47,540.50 (€ 49,206.50) 4

Dynamic, resolute, self-assured: the exterior of the new C-Class
The front bumper is more assertive and dynamic. The front end has now been aligned with the new design idiom of the brand. The Saloon and Estate now have a new aluminium bonnet, which contributes to weight reduction and therefore fuel efficiency. Its contour in the area of the headlamps and radiator grille emphasises the V-shape of the front section more heavily than before. In conjunction with the newly designed headlamps, this gives the front section a more resolute impression.

Sporty, high-quality interior
A main focus of the design work in the interior was the restyling of the dashboard, with the aim of creating a powerful, sporty and high-quality look. This redesign also involved enhancing the trim concept. The surfaces of the control elements are more finely detailed and galvanised. The stepped extension to the instrument cluster now also accommodates the central display. The instrument cluster and a discreet light-catching contour continue into the front passenger side. The central, trapezoidal air vents and the round vents on the outside are highlighted in detail by galvanised trim.

More power, lower consumption: the engines
Fuel consumption has been reduced by up to 31 percent. The start/stop system is standard equipment for all engine variants, whatever the number of cylinders, fuel type or number of driven wheels. The same applies to the availability of the fuel-efficient seven-speed 7G-TRONIC PLUS automatic transmission. The only exception is the 6-cylinder all-wheel drive diesel (C 300 CDI 4-MATIC), which continues to have the well-proven 7G-TRONIC transmission.

All the engine variants are now classed as BlueEFFICIENCY models, showing that they are particularly efficient and environmentally compatible in their use of fuel. The most economical Mercedes C-Class model is the C 220 CDI BlueEFFICIENCY with a manual six-speed transmission, the ECO start/stop function as standard and an average diesel consumption of 4.4 litres/100 km – 0.4 litres less than before. This corresponds to 117 grams of CO2 per kilometre.

Warning and intervening: the new driving assistance systems
With a total of ten new driving assistance systems ranging from ATTENTION ASSIST drowsiness detection to DISTRONIC PLUS proximity control, the C-Class reaches a new level of safety. The assistance systems are based on the latest radar, camera and sensor technology, and cover frequent accident causes such as driving too closely, fatigue and darkness.

1 all prices include 19% VAT
2 all prices include 19% VAT
3 not available as Estate
4 available from June 2011

Source: Daimler AG

Safe handling that has no nasty surprises in store comes courtesy of advanced chassis systems, which for years now have also been fitted as standard with ESP, developed by Mercedes-Benz. In addition to this there are the PRE-SAFE systems which can warn, support and protect the driver when a concrete risk of accident has been detected.

An important anticipatory role is increasingly being played by a large number of assistance systems which ease the burden on the driver – especially in critical situations. This is where Mercedes-Benz uses its unique position in the segment of luxury vehicles as a spearhead of technological development. New technologies are then integrated into the high-volume model series as quickly as possible. The best example of this process of democratisation is the new-generation C-Class. It is now offering no less than ten new assistance systems, some of which only entered series production in the luxury class in the past year.

Warning and intervening: the new driving assistance systems
With a total of ten new driving assistance systems ranging from ATTENTION ASSIST drowsiness detection to DISTRONIC PLUS proximity control, the C‑Class reaches a new level of safety. The assistance systems are based on the latest radar, camera and sensor technology, and cover frequent accident causes such as driving too closely, fatigue and darkness. The new assistance systems, some of which only warn and some which actively intervene in hazardous situations, at a glance:

- Adaptive Highbeam Assist
- Active Lane Keeping Assist
- Active Blind Spot Assist
- ATTENTION ASSIST
- DISTRONIC PLUS
- Speed Limit Assist
- PARKTRONIC including Parking Guidance
- PRE-SAFE Brakeincluding BAS PLUS
- Lane Keeping Assist
- Blind Spot Assist

Electronic helpers: the new assistance systems in the C-Class
Adaptive Highbeam Assist. When vehicles are detected ahead of or approaching the vehicle, this system automatically dips the beams and adjusts the range of the headlamps appropriate to the distance. This means that main beam can be used more frequently.

Active Lane Keeping Assist. The system kicks into action if the Mercedes-Benz vehicle inadvertently drifts over a solid line to the right or left of a lane. In such a case, a warning sign in the instrument cluster and vibration of the steering wheel give the driver warning. If the driver does not heed the warning in the case of the solid line, Active Lane Keeping Assist can use the ESP to brake the opposite wheels and thereby prevent the vehicle from crossing the solid line. The Lane Keeping Assist, which warns but does not actively intervene, is available as a favourably-priced alternative.

Active Blind Spot Assist. It warns the driver when changing lanes if a risk of collision is detected due to another vehicle in the neighbouring lane being in the blind spot of the exterior mirror. If the driver ignores the warning and nevertheless initiates the lane-changing manoeuvre, the Active Blind Spot Assist intervenes. By applying braking force to the wheels on the opposite side of the vehicle, a yaw movement is created which counteracts the collision course. The Active Blind Spot Assist was recently awarded the “Yellow Angel” prize for being a pioneering innovation by a jury of experts from the ADAC, the German automobile association and the biggest of its kind in the world. The favourably-priced alternative is the Blind Spot Assist; it warns the driver but does not actively intervene.

ATTENTION ASSISTwarns drivers when it detects that they are over-tired. Studies have shown that around a quarter of all serious motorway accidents are caused by drowsy drivers, making this factor an even bigger cause of accidents than drink-driving. With ATTENTION ASSIST (standard for Elegance and Avantgarde), Mercedes-Benz is therefore making another important contribution towards helping to avoid accidents: it employs high-resolution sensors to observe driver behaviour and can recognise whether the driver is tired or not paying attention, based primarily on steering wheel movements.

BRAKE ASSIST PLUS: this system is able to recognise an impending rear-end collision using radar sensors. It calculates the necessary degree of braking assistance and makes it available immediately when the driver presses the brake pedal.

DISTRONIC PLUS: the radar-based proximity control supports the driver at speeds between zero and 200 km/h by automatically adjusting the distance to the vehicles in front. In doing so it is able to apply the brakes to bring the vehicle to a complete standstill and also accelerate it again. As a result, the system is also particularly convenient in stop-and-go traffic. If the system detects that the distance is being reduced too quickly, it warns the driver with both visual and acoustic signals. The control system has also been refined even further through the inclusion of information from digital maps.

Speed Limit Assist: a camera fitted behind the windscreen detects speed limit signs at the roadside and compares this data to information contained in the GPS system. The relevant speed limit is then displayed in the instrument cluster.

PARKTRONIC including Parking Guidance:ultrasonic sensors measure the length of parking spaces as the car drives past; the cockpit display provides a schematic representation of the recommended parking manoeuvre. Ultrasonic sensors then support the driver whilst parking.

PRE-SAFE® Brake:autonomous braking if acute danger of an accident is detected. At first the driver is given both an acoustic and an optical warning if the system identifies that there is a danger of collision. If the driver does not react to this, the system brakes the vehicle autonomously. This occurs in two stages: around 1.6 seconds before the calculated impact point the system decelerates the car with around 40 percent (approx. four m/s²) of the maximum braking power, gives the driver an additional, haptic warning of
the impending impact and as a precaution activates the reversible PRE-SAFE occupant protection systems. If the driver still fails to react, the PRE-SAFE Brake activates the maximum braking power around 0.6 seconds before the now unavoidable collision – this emergency braking can greatly reduce the severity of the impact. The system therefore acts like an “electronic crumple zone”, offering the car occupants even greater protection. The PRE-SAFE Brake is active at speeds of between 30 and 200 km/h when moving vehicles are detected in front of the car. The system also reacts if the car approaches a stationary queue of traffic, providing its speed is below 70 km/h.

Other helpers:
ADAPTIVE BRAKE: this Mercedes-Benz brake system offers assistance functions for greater safety and comfort, such as a HOLD function when waiting at traffic lights, and Hill-Start Assist which can help prevent rolling backwards when moving off on a downhill gradient.

Headlamp Assist:a sensor on the windscreen registers the lighting conditions. As a result, the headlamps can be turned on automatically when darkness falls.

Source: Daimler AG

All the time new roads are being built, and routing changed. How can Mercedes drivers be sure that they will always reach their destination? Mercedes-Benz customers receive the latest map updates for their COMAND Online multimedia system free of charge for three years. Authorised Mercedes-Benz dealers will upload map updates into the navigation system when the car is brought to their premises.

How is your work influenced by the fact that Mercedes vehicles are sold in many different markets all over the globe? Amelung: Globalisation is a huge issue for us. In China we are offering the LINGUATRONIC voice-operated control system in Mandarin for the first time in the new C-Class. Another example is the “One Shot” input for the navigation system, whereby it is possible to state the place and road directly after one another. This function is currently available in seven languages and marks a considerable increase in ease of operation.

How does Mercedes-Benz ensure that, for instance, the phone book functions work with any mobile phone without any problems? Amelung: By carrying out extensive tests with a lot of mobile phones. One problem that can occur, for example, is that the standardised Bluetooth profiles are implemented differently by the mobile phone manufacturers.

At www.mercedes-benz.com/connect Mercedes drivers about the optimum use and adjustment of their mobile phone in combination with their car. Incidentally, it is not just the many different mobile phone models that make the matter so complex. Our developers are also testing numerous audio players, SD cards and USB storage media with various formats, for instance.

Source: Daimler AG

Strength and agility packaged in a sporty design: the new C 63 AMG Coupé dazzles with elegant lines and race car type performance. Find out more now! Zero to100 km/h in just 4.5 seconds and electronically limited at a respectable 250 km/h. The consumption is on average only 12 liters per 100 km and CO2 emissions are 280 g per km.

Source: Mercedes-Benz.tv

The new coupé joins the successful C-Class AMG family, which includes the classic saloon as well as the practical estate model. The C 63 AMG coupé also enhances the AMG family of coupés: in addition to the CLS 63 AMG and the CL 63 AMG, Mercedes-AMG GmbH is now able to offer another dream car featuring a high-performance eight-cylinder engine. The market launch commences in July 2011. Looking particularly attractive is the “Edition 1″ of the C 63 AMG coupé, available from launch with exclusive equipment.

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The AMG 6.3-litre V8 engine in the C 63 AMG coupé delivers a maximum output of 336 kW (457 hp) and peak torque of 600 Newton metres for outstanding performance: the coupé is capable of accelerating from 0 to 100 km/h in 4.5 seconds and the top speed is 250 km/h (electronically limited). With this kind of specification, the new two-door vehicle is set to take the lead in its segment.

The new coupé variant benefits from all the technology updates that have been adopted on the C 63 AMG saloon and estate models. Deploying the AMG SPEEDSHIFT MCT 7-speed sports transmission with “Controlled Efficiency” mode as standard and a new power steering pump reduces fuel consumption: the combined NEDC figure for the C 63 AMG coupé is 12.0 l/100 km.

AMG performance package for a maximum output of 358 kW (487 hp)
This fuel consumption figure also applies to the performance version generating 358 kW (487 hp) courtesy of the AMG performance package. Available as an option, this package improves acceleration from 0 to 100 km/h to 4.4 seconds, with technology transferred from the SLS AMG responsible for the 22 kW (30 hp) increase in output. The forged pistons, connecting rods and lightweight crankshaft adopted from the gull-wing model’s high-tech drive system save three kilograms in weight. This reduces inertia and enhances the agility and responsiveness of the high-revving, eight-cylinder naturally aspirated engine. Visually, the AMG performance package can be identified by the variable intake manifold in titanium grey under the bonnet, the AMG high-performance braking system with composite front discs and red painted brake callipers all round, the carbon fibre spoiler lip on the boot lid and the AMG performance steering wheel in nappa leather with an Alcantara grip area.

Key data at a glance:

AMG SPEEDSHIFT MCT 7-speed sports transmission as standard
The AMG SPEEDSHIFT MCT 7-speed sports transmission provides direct and dynamic power delivery. Rather than using a torque converter, it has a compact, wet start-off clutch which reduces the losses associated with a conventional automatic transmission and thereby significantly lowers fuel consumption. Another major factor is the Controlled Efficiency “C” mode: by providing early, comfortable upshifts while maintaining the lowest possible engine speed and “soft” accelerator characteristics, the AMG SPEEDSHIFT MCT 7-speed sports transmission helps the driver achieve better fuel economy figures.

The exclusive Mercedes-AMG power transmission is compelling because it offers a high level of variability and inspiring dynamism. The “S”, “S+” and “M” modes deliver increased agility and are selected via the new rotary control established on the SLS AMG. Faster gear changes and higher revs add to the driver’s emotional experience and double-declutching is active in “S”, “S+” and “M” modes, boosting enjoyment further. Gear changes in the “S+” and “M” modes take just 100 milliseconds. The RACE START function allows the driver to explore the vehicle’s full acceleration capability.

Specific AMG sports suspension for great dynamism and ride comfort
It is not just the engine and power transmission which influence the C 63 AMG coupé’s dynamic quality – the AMG sports suspension and AMG high-performance braking system are also key here. Departing from the standard suspension, the top-of-the-range AMG model has a separate three-link front suspension, a reinforced multi-link independent rear suspension and a wider track all round. The stiffer elastokinematics, the autonomous axle kinematics with more negative camber all round and anti-roll bars with a larger cross-section result in higher agility and greater lateral acceleration. Specially adjusted spring and damper rates have optimised both the responsiveness of the suspension as well as the road roar and tyre vibration characteristics.

The AMG speed-sensitive sports steering with a direct ratio (13.5 : 1) affords excellent road feel and contributes to the agile, direct driving experience. This is complemented perfectly by three-stage ESP: the Electronic Stability Program enables three individual control strategies to be accessed at the touch of a button. The driver can use the ESP switch on the centre console to choose between ESP ON, ESP SPORT and ESP OFF modes. The AMG high-performance braking system with internally ventilated and perforated discs all-round ensures outstanding responsiveness, short stopping distances and high resistance to fading.

Confident and athletic: the design of the C 63 AMG coupé
Visually, the coupé version of the C 63 AMG has a confident, athletic presence that is reminiscent of the high-performance SL 63 AMG roadster. All AMG-specific design features have been skilfully combined with classic coupé proportions. This compact two-door car has an exciting low profile, powerful shoulderline and a narrow C-pillar. Other key styling aspects are the short overhang, long bonnet, steeply raked windscreen and long, stretched out roof.

As is typical for AMG, the car has a striking, arrow-shaped front section with the new AMG front apron including a lower cross strut painted in high-gloss black, AMG-specific LED daytime running lights and side air outlets. The large Mercedes star sits on a wing-shaped transverse louvre in the new radiator grille and, in conjunction with the modified aluminium bonnet with its powerdomes, underlines the impression of masculinity that the car exudes. Another eye-catching feature is the new clear-lens headlamps, especially when the optional Intelligent Light System (ILS) is also specified.

The wide front wing bearing the “6.3 AMG” legend, AMG side sill panels and the new 5-twin-spoke AMG light-alloy wheels painted in titanium grey with a high-gloss finish dominate the side view. Good contact with the road is provided by the wide 235/40 R 18 (front) and 255/35 R 18 (rear) tyres.
At the rear, the unique AMG rear apron has a distinctive, black diffuser insert and three pronounced diffuser fins. The two chromed twin tailpipes of the AMG sports exhaust system also attract attention.

High-quality, dynamic interior
On opening the door of the C 63 AMG coupé, passengers enter a specially designed, dynamic interior of quality. The dashboard instrument panel with integrated screen immediately recalls the new CLS 63 AMG. Three sporty, separate round instruments provide information on speed, engine rpm, fuel level and coolant temperature. Other display options are incorporated into the AMG main menu. This can be accessed via the multifunctional buttons on the steering wheel. Located in the middle of the speedometer, the colour, three-dimensional TFT display welcomes the driver by showing an AMG logo when the ignition is switched on.
The specially shaped AMG performance steering wheel has been adopted from the CLS 63 AMG. It has flattened top and bottom sections, a metallic trim element, grip areas which are trimmed in perforated leather, and aluminium shift paddles. Trim elements in high-gloss, black piano lacquer on the dashboard instrument panel, centre console and doors emphasise high quality. Situated on the centre console is the rotary control for selecting the C, S, S+, M transmission modes and RACE START.

The new AMG sports seats with integral head restraints, EASY-ENTRY system and high-quality AMG badges have a sporty design with horizontal seamlines. Combined ARTICO/DINAMICA black upholstery comes as standard. DINAMICA is a new type of breathable man-made fibre which is pleasant to the touch and is characterised by low emissions and a high degree of lightfastness. The side bolsters of the AMG sports seats are covered in ARTICO while the centre panels of the seat cushions are upholstered with DINAMICA. The C 63 AMG coupé is a fully fledged four-seater with the rear seats featuring the same style of horizontal seamlines as the AMG sports seats. To enlarge the luggage compartment, the backrests in the rear can each be folded down as standard.

Available as an option, designo leather appointments give the interior a particularly exclusive character: four single colours and three two-tone combinations are available. These can also be complemented with “extended black designo leather appointments” for the top section of the dashboard.

Other attractive optional appointments are also exclusively available for the C 63 AMG coupé from the AMG Performance Studio:

• AMG five-spoke light-alloy wheels, painted in titanium grey with a
  high-gloss finish, with 235/40 R 18 (front) and 255/35 R 18 (rear) tyres
• AMG multi-spoke light-alloy wheels, painted in titanium grey with a high-gloss finish, with 235/35 R 19 (front) and 255/30 R 19 (rear) tyres
• AMG multi-spoke light-alloy wheels, painted in matt black with a
  high-gloss finish on the rim flange, with 235/35 R 19 (front) and 255/30 R 19 (rear) tyres
• AMG Exterior Carbon Fibre package
• AMG rear axle differential lock
• AMG trim elements in carbon fibre/high-gloss black piano lacquer
• Illuminated AMG door sill panels
• AMG floor mats

High level of safety and new assistance systems
With seven airbags as standard, belt tensioners and belt-force limiters for all seats, the C 63 AMG coupé has extensive safety features. The airbags, which can deploy in milliseconds in the event of an accident, include front airbags and sidebags for the driver and front passenger, a kneebag on the driver’s side, and windowbags. The side protection system – comprising windowbag and sidebag – optimises the level of protection afforded to individual parts of the body.

With a number of driving assistance systems ranging from ATTENTION ASSIST drowsiness detection to DISTRONIC PLUS proximity control, the C 63 AMG coupé provides a comprehensive level of driver support and protection. The assistance systems are familiar from the flagship S-Class and are based on the latest radar, camera and sensor technology. They cover frequent accident causes such as driving too closely, fatigue and darkness.

Assistance systems at a glance:

• ABS anti-lock braking system (standard)
• Adaptive Highbeam Assist (optional)
• Active Lane Keeping Assist (optional)
• Active Blind Spot Assist (optional)
• ATTENTION ASSIST (standard)
• DISTRONIC PLUS including BAS PLUS (optional)
• Electronic Stability Program ESP (standard)
• Headlamp Assist (standard)
• Speed Limit Assist (optional)
• Intelligent Light Systems ILS (optional)
• PARKTRONIC including Parking Guidance (optional)
• PRE-SAFE (optional)
• PRE-SAFE Brake (optional)
• Lane Keeping Assist (optional)
• Cruise control with SPEEDTRONIC variable speed control (standard)
• Blind Spot Assist (optional)

The new telematics generation featuring enhanced ease of operation
The C 63 AMG coupé also features a new telematics generation which received its global premiere on the saloon and estate models. Major new features include greater operating convenience, larger displays, phone book transfer, display of SMS messages, wireless music reproduction via Bluetooth and a USB interface now accommodated in the centre armrest.

The multimedia system COMAND Online now provides internet access for the first time. When the car is stationary, customers are able to browse freely or surf to a Mercedes-Benz Online service whose pages load particularly rapidly and are also easy to use while on the move. The integrated services include weather information and a special destination search via Google, as well as the option of downloading a route that has been previously configured on a PC using Google Maps and sent to the car. The navigation system of COMAND Online also has added functions. New features include a 3D display with plastic city views. Also new: routes covered can be recorded and repeated later, specific personal destinations can be saved or imported via an SD card and four alternative routes can be displayed on the navigation map, one of them a particularly economical variation.

The Becker MAP PILOT makes a low-cost navigation function, which can also be retrofitted, available for the entry-level Audio 20 CD radio. Its advantages over aftermarket solutions include integrated operation via the central controls and the Audio 20 display, a concealed location in the glove compartment and updating via an internet portal.

Specially designed, premium quality “Edition 1″
As for the CLS 63 AMG, an “Edition 1″ of the new C 63 AMG coupé is also available. The Edition 1 features exciting, premium quality interior details that have been specially designed: the AMG sports seats, door centre panels and armrests come in black designo leather with contrasting porcelain seams on the sports seats. To match this, the trim parts have a porcelain piano-lacquer look and the two-tone AMG performance steering wheel sets black nappa leather off with a lower section in porcelain designo leather. An “Edition 1″ badge on the trim indicates this version’s singularity. AMG 5-twin-spoke light-alloy wheels painted in matt black make the C 63 AMG Coupé Edition 1 look equally special on the outside. As an option, the standard metallic paintwork can be swapped for a matt finish in designo magno night black or diamond white metallic BRIGHT.

The market launch of the new C 63 AMG coupé starts in July 2011. All prices at a glance (incl. 19% VAT):

• C 63 AMG Coupé: €72,590
• C 63 AMG Coupé “Edition 1″: €77,231
• C 63 AMG Saloon: €71,340.50
• C 63 AMG Estate: €73,899
• AMG Performance package: €7116.20 (saloon / coupé) €6461.70 (estate)

Source: Daimler AG

On the AVANTGARDE vehicles the trademark is positioned in the centre of the radiator grille – as the hallmark expression of sporty Mercedes models. In addition to the extended range of standard equipment – now featuring a leather steering wheel and a shift/selector lever in nappa leather – the ELEGANCE and AVANTGARDE lines both continue to form the basis for the C‑Class’s individualisation range.

In the interior these two lines are now more strongly differentiated from one another. The measures used to achieve this effect include new trim parts in matt brown ash wood or dark burr walnut wood (ELEGANCE) or brushed aluminium /black ash (AVANTGARDE), plus a new colour concept for the seat covers. Whilst the standard equipment and the ELEGANCE line have been given a four-spoke leather steering wheel, the AVANTGARDE line is fitted with a three-spoke steering wheel, which is covered with perforated leather in the 3 and 9 o’clock position. The AVANTGARDE has a specific seat design with pads in the backrest which are made of fabric/ARTICO man-made leather or leather.

There are also fresh colours for the exterior: alabandite grey metallic, diamond white metallic BRIGHT, magnetite black metallic and cavansite blue metallic are the names of the new paints. The saloon and the estate are bestowed with ambient lighting of the vehicle – integrated in the external mirror housings of the ELEGANCE and AVANTGARDE. Over and above this, both lines feature standard-fit single-tone illumination of the door opener, plus lights in the footwells. This ambient lighting produces a pleasant lighting mood in the interior when travelling at night.

A new detail included as standard in the ELEGANCE is a luxury head restraint whose side bolsters can be adjusted if required. There are also new optional extras for all the versions, such as climatised seats (ventilation and heating) at the front, not to mention the Stowage Space package. The latter comprises a spectacles compartment, a stowage compartment beneath the front seats, a double cup holder and a luggage net in the rear footwell.

The AMG Sports package combines attractive ad exclusive optional extras and lends the saloon and estate an even sportier appearance. New items of equipment and appointments such as the three-spoke multifunction steering wheel with its flattened bottom section and format-17 AMG five-twin-spoke light-alloy wheels inject more individuality, upping the driving pleasure into the bargain. Anyone ordering a C-Class with an automatic transmission and the AMG Sports package will also have shift paddles fitted to the steering wheel, which can be used to change through the gears manually. The AMG Sports package can be combined with the standard equipment and the AVANTGARDE and ELEGANCE lines. It is available for both the saloon and estate and for all engines.

Source: Daimler AG

Dr Thomas Weber, Member of the Daimler Board of Management responsible for Group Research and Head of Development, Mercedes-Benz Cars: “We are currently making greater leaps forward than ever before in the history of the car where efficiency is concerned. This becomes clear if you compare our compact top model from 1989, the 190 E 2.5-16 Evo I, with the current C 220 CDI. The performance is virtually identical, and in the space of just 20 years consumption has been halved, whilst comfort, safety and emission characteristics have drastically improved at the same time. And we are certainly keeping up this speed: we are inventing the car for the second time.”

Dr Wolfgang Bernhard, Member of the Daimler Board of Management responsible for Production and Purchasing, Mercedes-Benz Cars: “In order to keep delivery times as short as possible for our customers, we have production of the C-Class running at full steam in three plants. We introduce the extensive changes for the new generation, such as the bonnet made of aluminium, on the production line in a flying changeover. This is a challenge for logistics and processes, and it is only thanks to the motivation and flexibility of our employees that we can do this with confidence. Some of our competitors envy us for this ‘Daimler spirit’.”

Dr Joachim Schmidt, Member of Mercedes-Benz Cars Management responsible for Sales and Marketing: “The drive system and safety systems in the new-generation C-Class offer the comfort, efficiency and safety of our luxury vehicles. The new telematics generation connects the C-Class with the internet. Plus, with many significant details in the interior, the vehicle calls to mind the new CLS and sets totally new standards in its segment where the quality impression is concerned.”

Prof. Gorden Wagener, Head of Design, Mercedes-Benz Cars: “The new-generation C-Class also sets the pace in its segment when it comes to design. This is particularly apparent in the interior: fine materials displaying painstaking attention to detail and the generous use of trim parts add an exclamation mark: the C-Class is dressed up to the nines.”

Source: Daimler AG

it delivers high traction reserves, excellent driving stability, optimum safety and a supreme level of comfort. As is the case with the 4MATIC tuning on a dry or wet road, driving stability, and therefore active safety are always to the fore in wintry road conditions.

The C-Class’s 4MATIC range encompasses five variants: the top saloon model is the C 350 4MATIC BlueEFFICIENCY with the new V6 petrol engine (225 kW/306 hp) and the current 7G-TRONIC PLUS automatic transmission, and two diesel models, both available as a saloon and estate: the C 250 CDI 4MATIC BlueEFFICIENCY (150 kW/204 hp) – from June 2011 also available with 7G-TRONIC PLUS) and the C 300 CDI 4MATIC BlueEFFICIENCY (170 kW/231 hp) – available from June 2011), both fitted as standard with the seven-gear automatic transmission 7G-TRONIC.

The mechanical foundations of 4MATIC with its torque distribution of 45 to 55 percent between the front and rear axle and the plate-type differential lock in the central differential with a basic locking effect of 50 Nm offer optimum conditions. This basic conception facilitates high traction values. The system is ably supported by 4ETS – a component of ESP, which replaces the function of a lock through targeted brake actuations at the spinning wheel.

Intervention by the electronic control systems ESP, 4ETS or ASR can occur as late as possible and the bulk of the drive torque is converted into tractive power, even on slippery roads. All the control intervention functions are performed virtually unnoticed, though the driver is informed immediately if they approach the critical limits. In this instance a yellow warning symbol flashes in the instrument cluster, clearly signalling that the driving style should be adapted in line with the road conditions.

The drive mechanism‘s permanently engaged design offers key advantages over other systems that first need to diagnose a lack of grip before activating the all-wheel drive. The 4MATIC system on Mercedes-Benz models will have already made use of this valuable time to start transmitting drive torque via the wheels to the road.

Source: Daimler AG

The central air intake opens out upwards in a V-shape, forming a visual base unit for the radiator grille. Pronounced side sections extend from the sporty V‑shape at the centre. Continuing beneath the headlamps, these sections blend into the feature lines along the vehicle flanks, forming a link with the sides. The side air inlets in the bumper are positioned low down, giving the car a more road-hugging appearance.

Both the saloon and the estate have been given a new bonnet made of aluminium. Its contour in the area around the headlamps and the radiator grille emphasises the V-shape of the front end to a greater extent than previously. The shape of the clear-lens headlamps has been modified to create a more dynamic and resolute impression, and to act together with the bonnet, radiator grille and bumper to give the C-Class a new face. This impression is reinforced by both the exterior form of the headlamps and the interior of the housings. The headlamps show their modernity by precision and an interplay between matt and high-gloss areas. The halogen headlamps are arranged in the classic way, with low beam on the outside, main beam on the inside and the indicators neatly arranged in the outer corner formed with the front wing.

If the optional bi-xenon headlamps with the Intelligent Light System (ILS) are ordered, the impression of depth is reinforced by a row of lighting modules. A position light with a distinctive C-shape emphasises the night design. Behind it is a cornering light extending to the main headlamp module on the outside. A visual base in the lower section of the headlamp is formed by a horizontal broadband LED indicator unit. The horizontal LED daytime running lamps in the bumper also make the C-Class unmistakable from a distance.

In the case of the rear bumper, the light-catching contours and dividing lines have been modified to emphasise the width of the saloon and estate even more strongly. This change is particularly obvious in the more steeply rising course of the side light-catching contours towards the tail lights. A continuous light-catching contour at the upper end of the rear bumper extends into the flanks to connect the tail end with the sides to emphasise the sporty character of the rear aspect.

In the facelifted model, the tail lights are even more neatly integrated into the tail end by a continuous covering lens. The characteristic surface meander is now on the inside of the light, and reminiscent of preceding model series. The particular impression of depth is achieved by a centrally located LED indicator, which appears to float in front of the red upper and lower light bands.

In all its finery: restyled dashboard and high-grade surfaces
One of the design work’s main points of focus in the interior was on restyling the dashboard with the aim of creating a sporty, high-quality look. At the same time the trim concept was also enhanced. The touch surfaces of the controls are more finely detailed and galvanised. With its stepped extension, the instrument cluster’s panel now also accommodates the central display. The instrument cluster and a discreet light-catching contour continue to the front-passenger side. The central, trapezoidal air vents and the round vents on the outside are highlighted in detail by galvanised trim.

The large section of trim is an important part of the newly designed dashboard. This extends from the centre air vents across the front-passenger side to the outer air vent and creates a much wider look for the interior. The upper part of the dashboard with its new surface grain continues into the beltlines of the door panels.

The control panel of the new-generation communication and information unit has keys with high-gloss surface inserts. The combination of matt keys, high-gloss areas and a new knurled wheel design accentuates the higher perceived value of the interior. Together with the new telematics generation, the facelifted C-Class also comes complete with a new instrument cluster with an integral display. Directed towards the driver are three tube-style surrounds with a galvanised surface, openly demonstrating the C-Class’s sporting ambitions.

The premium character of the interior is underlined by the new-generation steering wheel, which was introduced with the new CLS and is now available in the sporty AVANTGARDE line for the C-Class. The steering wheel with its chromed central spoke stylishly accentuates the sporty atmosphere in the C‑Class.

Source. Daimler AG

A nappa leather steering wheel comes as part of the standard specification. Time spent in both the saloon and the estate is now even more pleasant, thanks to the C-Class’s tried-and-tested dimensional concept, along with its new comfort-enhancing equipment and appointments such as climatised seats and the luxury automatic climate control THERMOTRONIC, which now makes it possible for the occupants to select their own individual climate styles.

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Generous: the interior dimensions and load capacity
The C-Class is amongst the most spacious vehicles in its segment. The front shoulder room and the elbow width amount to 1390 and 1440 millimetres respectively. In the rear, the saloon and estate offer shoulder room of 1398 millimetres and an elbow width of 1462 millimetres. And the C-Class offers plenty of space for luggage, too: the saloon’s load capacity is 475 litres (in accordance with the VDA measuring method). For the saloon Mercedes-Benz offers a divided backrest which can be quickly and easily folded forward on a 1:2 ratio. The head restraints move forward together with the backrests and do not need to be removed first.

Variability is the name of the game where the estate is concerned; its rear seat backrests are divided on a 1/3 to 2/3 ratio and can be folded forwards. The luggage compartment capacity can be extended from 485 or 690 litres when the vehicle is loaded to roof height up to 1500 litres (when the rear seat backrests are folded forward and the vehicle is loaded to roof height). And there is yet another peak value to note: the maximum usable interior length – from the tailgate to the front passenger’s footwell – is 2.82 metres.
Thanks to a host of practical details, the Mercedes estate can be loaded easily, conveniently and safely. For instance, two bag hooks and four eyelets for anchoring loads are included in the load compartment as standard. Stowage compartments with net covers and a collapsible shopping crate are also part of the standard specification, as are the combined luggage cover and retaining net. The EASY-PACK tailgate opens and closes at the push of a button. Finally, the optional EASY-PACK load-securing kit presents drivers with even more possibilities for securing the load being carried.

Comfort on long journeys as standard: the front seats
The seats in the C-Class make a valuable contribution to comfort on long journeys. As an optional extra, climatised seats are now available for the driver and front passenger. They ensure a high degree of thermal seating comfort thanks to small electric fans in the upholstery of the cushion and in the backrest which draw in ambient air, then push it through the perforated seat cover up to the surface. As well as this ventilation feature the climatised seats also include seat heating.

The height and backrest angle of the front seats can be electrically adjusted. Even more ease of operation is available as an optional extra in the form of fully electric adjustment of the driver’s and front-passenger seat. In conjunction with the Memory package three settings can be stored.

The multicontour seat (available as an optional extra) has separately controllable air chambers under the upholstery material. They make it possible for the occupants to adapt the shape of the seat precisely to suit their anatomy or their preferences. This is all thanks to inflatable air chambers underneath the upholstery material which enable the contouring of the side bolsters to be individually set. Another attribute is the function for pneumatically adjusting the seat cushion length. At the push of a button the seat cushion length can be extended, allowing occupants to relax their legs and ensuring good blood circulation.

Comfortable and safe: the rear seats
The rear seat unit is of one-piece construction. Three head restraints and three inertia-reel seat belts ensure the safety of the occupants. The outer rear seats are also equipped with belt tensioners and belt force limiters, as well as head restraints adjustable for height and angle. ISOFIX, the standardised attachment system for child seats, is included as part of the standard specification.

Even more comfort: THERMOTRONIC now with climate modes
As part of the standard specification, all C-Class models include the two-zone THERMATIC automatic climate control. Yet more climate comfort is available courtesy of the optional luxury automatic climate control THERMOTRONIC, which allows individual temperature settings for three zones – for the driver, the front passenger and the rear passengers. What are known as the THERMOTRONIC’s climate modes constitute a new feature in the C-Class: the car occupants can select “Diffuse”, “Medium” or “Focus” settings at the push of a button and thus adjust the air quantity and air distribution to their liking without having to leave the convenient automatic mode.

In “Diffuse” mode, for example, the THERMOTRONIC system operates with a low air speed and distributes the air over a wide area so that there are fewer draughts. In “Focus” mode, meanwhile, the air outlets in the centre area of the dashboard are used for the most part, meeting the need for a direct flow of a larger quantity of air.

Source: Daimler AG

“There’s nothing nicer than being out on the Jura plateau when it’s full moon and there’s fresh snow on the ground”, says the Swabian as he steers his C-Class through hairpin bends. The 55 year-old has plenty of dream roads to choose from: as a test driver for Mercedes he gets to drive on testing grounds and tracks all over the world, and knows the frozen surfaces of Scandinavia like the back of his hand, as he does the vertical curves of Nardo in Italy, the Namibian desert and Death Valley, scorched by the Californian sun.

But now it’s time for testing in his home country: the new-generation C-Class has to prove its long-term qualities in what is known as in-camera testing in the Swabian Jura. “We do this to simulate the first year of a new vehicle with the customer”, Rosinger explains. “Working in two shifts, my colleagues and I cover around 1000 kilometres every day.” Within two weeks the thinly disguised near-series prototypes will have more than 10,000 kilometres on the clock. The circular route is precisely defined and is composed of around 65 percent rural roads, 30 percent motorway and five percent urban traffic. The torture track on the test site in Stuttgart-Untertürkheim is also used.

Today the trained car mechanic is on a night shift, and he has no idea what awaits him between 11 p.m. and 7 a.m. “The procedure might be a very routine one, but every test day is different.” Rosinger certainly has plenty of experience under his belt: he has been with Daimler for 32 years, 28 of which have been spent in endurance testing. The E-Class predecessor, the W 123, was the first car he tested when he took on this role. Since then there have been huge changes in automotive technology – “above all in the fields of electronics and assistance systems”.

So the C-Class holds a sedate Sunday drive in store for us, pleasantly air conditioned and with the sounds of the audio system as a backdrop? Hardly. “I usually leave the radio switched off, so that I don’t miss hearing any rattling or creaking noises”. Because the endurance testing is not just about rigidly eating up the kilometres – Anton Rosinger’s tasks also include having an ear for locating the noises that only occur on certain road surface conditions or at specific speeds. After all, ensuring that Mercedes models do not draw attention to themselves on account of inappropriate noise or unpleasant vibrations is all part of the brand’s premium standard.

But Rosinger does not sit back and wait to see if a problem will arise – he actively subjects the C-Class to the same stresses the customers will be inflicting on their car over the course of several months: he diligently presses buttons, operates switches and plays with the controls, as the test drivers have to work through an extensive testing schedule, which includes frequent use of the power windows and closing the doors, as well as ignoring the route suggested by the navigation system – in order to see how the software reacts to the disobedient driver. If he notices anything untoward, Rosinger records a short message on his dictating machine, and then at the end of his shift he notes down every detail on his laptop.

But he is still only halfway through his shift, and no sooner has he reached the motorway, than Rosinger takes a short break. He has already covered a good 150 kilometres on the narrow, steep and sometimes snow-covered lanes of the Swabian Jura. So far there have been no problems to report – only the marten and fox have put in brief appearances at the side of the road. Even the 11 percent gradient on which a tester colleague had got stuck in freshly fallen snow the previous night was no trouble for the C-Class Saloon. It turns out that Rosinger is a brilliant driver who is sensitive in his operation of the steering wheel, accelerator and brake, displaying foresight in his driving style: “As time goes by you develop a sixth sense for the way in which other car drivers react”, says the Mercedes employee, who has covered nearly three million kilometres in his testing career.

Even members of Germany’s elite anti-terror unit, the GSG9, have profited from Rosinger’s driving skills, as he has demonstrated to them in courses how to act at the wheel in dangerous situations. He also uses his leisure time to prove his mastery of machines: Rosinger is a successful participant in motorcycle dexterity tournaments. These involve the completion of tests in which the entrants have to try and drive faultlessly in a circle one-handed, for example.

It goes without saying that both hands remain firmly on the steering wheel in the C-Class. Safety has top priority; the test drivers have to undergo extensive training and adhere to a code of conduct, and Mercedes-Benz also insists on annual health checks.

Now we’re cruising on the main road to Stuttgart. There’s an increasing among of traffic about: the revellers on their way home to bed and the morning commuters going to work keep us company as night turns into day. “I like working shifts, as it gives me more free time”, explains family man Rosinger, who currently enjoys spending every spare minute he has with his 20 month-old granddaughter.

In Untertürkheim we meet up for the first time with colleagues who have already completed their series of tests on the torture tracks. Is being a test driver not a lonely job? “That suits me down to the ground”, Rosinger admits, grinning. “As there’s no-one to stick their oar in all the time.” It is indeed very difficult to imagine the Swabian in a desk job. When he first started at Mercedes-Benz he was in the motor racing department, where he worked on the Mercedes 450 SLC rally car under Erich Waxenberger, which was how he also came to meet Walter Röhrl.

It’s now shortly before 7 a.m., and we’re approaching the circular route’s starting point. To round off his shift Rosinger still has to see to the documentation. Any incidents of note: none. A perfectly normal night’s work draws to a close.

Source: Daimler AG

The Mercedes test drivers covered the length and breadth of many different countries – on testing grounds, in city traffic, along dust tracks and over frozen lakes. The amount of effort involved is enormous, but it is unavoidable: this is the only way to ensure the reliability and durability of a Mercedes-Benz.

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Endurance testing includes a series of long-distance tests in everyday traffic and on testing grounds, and in each case the focus is on certain components or functions. The work involves running through a car’s entire lifetime in fast motion, simulating the loads and stresses that a Mercedes-Benz has to withstand over the course of many years. The tests themselves are accordingly challenging: what is known as the time acceleration factor is between 1:150 and 1:2, depending on the test in question, so in the case of the former, 2000 test kilometres correspond to the everyday stresses of 300,000 kilometres with the Mercedes customers on average.

The endurance testing includes:

• Full-throttle endurance tests
• Trailer endurance tests
• Worldwide endurance trial in Namibia
• In-camera testing on the Swabian Jura

The new-generation C-Class undertook the full-throttle endurance tests on a testing site in the North of Germany and on a high-speed track in Italy. This involved the C-Class models covering 50,000 kilometres virtually non-stop – interrupted only by refuelling stops and for driver and tyre changes. Focal points of the testing included the cooling of the engine and brakes, taking into account the air flow through the new shock absorbers.

The stresses applied during trailer endurance testing, which Mercedes-Benz performs on the Swabian Jura, are no less tough. With the maximum payload and the highest possible trailer load the test vehicles cover many thousands of kilometres on the steep, winding roads of this low mountain range in South Germany, with the vehicle structure and drive system being subjected to the harshest loads. Afterwards the Mercedes engineers disassemble and examine down to the last detail components which have borne the brunt of particularly hefty stresses, such as the rear axle gear.

The worldwide endurance trial in Namibia also has some extreme stages to offer. In the highlands and the Namib Desert the Mercedes test vehicles have to cope with gradients of up to 23 percent and passes above the 2000 metre mark as well as stone, dust and gravel tracks. It is not just the suspension that has to prove its Mercedes qualities; the body, installation parts in the interior, climate control and door seals are subjected to huge stresses due to the constant vibratory excitations.

Source: Daimler AG

The history of the C-Class began back in 1982. That was when the 190 model (model series W 201), the direct forerunner of the C-Class, was presented. The 190 became the third model series – alongside the S-Class and E-Class. Customers in North America began calling the new saloon the “Baby-Benz”. But beneath its sheet metal panels lay some very grown-up values. Groundbreaking features led to high standards in passive safety, the drive system and in other automotive technology disciplines. In 1982 the flyer for the 190 model promised “Top Mercedes technology in a compact form”. The model kept this promise and the C-Class has continued to live up to it ever since.

A short model history of the C-Class:
Model series 201
In 1982 Mercedes-Benz unveiled the 190 model. Created by designer Bruno Sacco, the saloon (model series W 201) transferred the Mercedes-Benz values to the mid-series. These values included a passion for technical innovation: accordingly the W 201 was given a multi-link independent rear suspension, a weight-saving construction using high-strength steels, an aerodynamically exemplary bodyshell and outstanding passive safety features.

The 190 model also set benchmarks where the engines were concerned: amongst the diesel units this was achieved using an encapsulated assembly that led to the 190 D model being known as the “whispering diesel”. And there were four-valve engines for the petrol models, making the compact class highly powerful and turning it into a successful athlete on the race track. A total of 1,879,629 units of model series 201 were sold.

Model series 202
The 202 series was the first to bear the name Mercedes-Benz C-Class. The saloon (W 202) was launched in 1993. The C-Class offered more space and comfort with exterior dimensions that were similar to those of the 190. At comparable prices, the standard equipment was also much more extensive. In 1996 the model range was extended to include the estate (S 202), which offered exemplary spaciousness for this vehicle class.

The 202 series had a decisive effect on the further development of passenger car diesel engines at Mercedes-Benz: it was in the C-Class that four-valve diesels for passenger cars first celebrated their world premiere. This was followed by the first turbodiesel car with four-valve technology and intercooling. Finally, the diesel engine with direct injection in accordance with the common-rail principle (CDI, Common Rail Direct Injection) made its debut in the C-Class in 1997. But the model series also set trends amongst the petrol engines: for the first time in more than 50 years, Mercedes-Benz began using a positive-displacement belt-driven supercharger again in the C 230 Kompressor model – for performance-enhancing engine charging. In total 1,847,382 vehicles of the 202 model series rolled off the production line.

Model series 203
The third generation of the compact class (W 203) presented in the year 2000 was characterised by a particularly sporty design. And in the autumn of 2000 a sports coupé (CL 203) made its debut in the C-Class. The new estate (S 203) arrived on the scene in 2001 and reinforced the predecessor’s character as a lifestyle vehicle with a high utility value.

The new model series comprised a whole raft of technical innovations as part of its standard equipment. Alongside safety, exemplary comfort and reliability, it was above all the C-Class’s sporty agility that was to the fore. Amongst the technical innovations which were premiered in this generation of the C-Class were the automated six-speed transmission SEQUENTRONIC. Overall more than two million vehicles of model series 203 were built.

Model series 204
The succinct design of the fourth-generation C-Class which arrived in the dealerships as of March (saloon) and November (estate) 2007 was based on Mercedes-Benz’s latest design idiom. For the very first time the design and equipment lines for a Mercedes saloon bore their own individual vehicle looks. For instance the AVANTGARDE design and equipment line with its Mercedes star positioned in the centre of the radiator grille created a decidedly agile C-Class in a sporty design. And especially for customers preferring the emphasis to be on comfort and elegance, Mercedes-Benz offered true hallmark style in the form of the ELEGANCE and CLASSIC design and equipment lines and the traditional Mercedes radiator grille.

The new C-Class’s technical innovations included the AGILITY CONTROL package with selective damper control and even more direct steering. With ADAPTIVE BRAKE, another innovative feature in the field of chassis technology, the C-Class offered additional assistance functions. For the first time in this segment, the innovative Intelligent Light System with five different lighting functions plus the PRE-SAFE occupant protection system was available in the C-Class. The latter system autonomously activates protective measures for the driver and front passenger before an imminent accident. By the end of 2010 the current model series already had over a million customers.

Source: Daimler AG

The standard specification of the saloon and estate includes the Audio 20 CD system with a twin tuner and CD player plus an Aux-in and USB connector. The connectors are now within easy reach in a compartment in the centre armrest. The colour display has been enlarged and now has a diagonal of 14.7 centimetres. Thanks to a new “Cover Art” function, the title images of the music albums currently being played are shown if their data are stored in the audio file.

A new top line in the Audio 20 CD’s menu navigation makes orientation easier and can be operated via the controller. The settings for the air conditioning are also displayed on the telematics screen when being operated, as is the fuel consumption in the last 15 minutes. This type of consumption histogram is possible for the C 350 BlueEFFICIENCY, C 350 4MATIC BlueEFFICIENCY, C 180 CDI BlueEFFICIENCY, C 200 CDI BlueEFFICIENCY, C 220 CDI BlueEFFICIENCY and C 250 CDI BlueEFFICIENCY models. The Bluetooth functions have also been extended: the mobile’s phone book can now automatically be transferred en bloc when connecting, and wireless music reproduction is possible from Bluetooth-capable terminals. Plus text messages can also be displayed. As an optional extra the Audio 20 CD can be combined with a 6-disc CD changer, Media Interface, surround sound system (please see below for details), Convenience Telephony in the armrest, digital radio (DAB) and the new Becker MAP PILOT entry-level navigation solution.

The COMAND Online multimedia system offers internet access for the first time. Customers can either surf freely on the internet when at a standstill or to a Mercedes-Benz online service while driving; the latter’s pages can be called up particularly quickly and it is simple to operate. The integral services planned include Google™ Local Search and further online services from other suppliers such as the weather. It is also possible to send individual destinations and routes to the vehicle via Google Maps. More Mercedes-Benz online services will be introduced gradually and then all customers will be able to use them.

The high-resolution colour display measures 17.8 cm. Photos can be shown on the large screen and turned over manually, as in a slide show. Where the audio equipment is concerned, too, new types of representation bring a fresh look and more convenient operation. The new Cover Flow function, for instance, sorts the title images of the music albums stored in a carousel-like form, so that the C-Class driver can easily leaf through their music collection – even if it is rather on the large side: the memory for compressed audio files (mp3, wma and aac formats) now comprises as much as 10 GB. As an option COMAND Online is available with a 6-disc DVD changer.

Greatest convenience is afforded by the Music Search function, which enables drivers and passengers to search the hard disc, SD memory cards, USB sticks, CDs and DVDs for specific music tracks and artists. The search can be according to various criteria, for instance album, music category or composer. If a name needs to be entered, the software will also tolerate spelling mistakes. The driver is therefore able to devote their full attention to the traffic. As a further advantage, the occupants are able to search all the connected media and devices simultaneously.

The fast hard-disc navigation system of COMAND Online also has added functions. New features include a 3D display with plastic city views. Also new: routes covered can be recorded and repeated later, specific personal destinations can be imported via an SD card and four alternative routes can be displayed on the navigation map, one of them a particularly economical variation. Mercedes-Benz customers in Europe receive the current maps for their COMAND Online multimedia system free of charge for three years. The authorised Mercedes-Benz dealers upload the updates for navigation data in 39 European countries into the navigation system when the customer visits their premises.

In Europe COMAND Online also comprises the Speed Limit Assist, which receives its information for traffic sign recognition via a camera and navigation database. COMAND Online also includes the LINGUATRONIC voice-operated control system for audio, telephone and navigation. The new “One Shot” input for the navigation is particularly convenient, whereby the place and road can be said directly after one another.

As a first in the C-Class, the Becker MAP PILOT makes a low-cost navigation function, which can also be retrofitted, available for the entry-level Audio 20 CD radio. Its advantages over aftermarket solutions include integral operation via the central controls and the Audio 20 display, a concealed location in the glove compartment and updating via an internet portal.

Mercedes-Benz developed the “Logic7” surround sound system together with the audio specialist harman/kardon®. Based on technology never before seen in a car, this high-end system delivers three-dimensional sound as a natural 360 degree musical experience for all passengers. The audio signals are distributed via a 450 watt amplifier connected to twelve high-performance loudspeakers. In conjunction with COMAND Online a multi-channel listening experience with Dolby Digital 5.1. and DTS is possible.

Source: Daimler AG