he first new V-Class rolled off the production line today at the Mercedes-Benz plant in Vitoria, Spain.
The production start of the Mercedes among MPVs is another milestone in Mercedes-Benz Vans’ growth strategy and strengthens the second-largest van plant in the division’s global production network. The new V-Class combines the best of two worlds: the functionality of a van and the characteristic strengths of a Mercedes-Benz car. These strengths range from an emotive design and high-quality interior appointments to exemplary safety features and efficient driving pleasure. In these ways, Mercedes-Benz Vans is completely redefining the MPV segment.
“The new V-Class has many new features that are without parallel in this segment. They will allow us to address new customer groups. In particular, we will be able to reach customers who have previously preferred to buy a traditional car even though they actually need the space that an MPV offers,” said Volker Mornhinweg, Head of Mercedes-Benz Vans, as the first series-produced V-Class was completed. This vehicle is primarily targeted at three groups of customers: families with two or more children, people who are very active in their leisure time and have large amounts of sports and outdoor equipment, and operators of luxury VIP or hotel shuttle buses.
Source: Daimler AG