Major award for Daimler India Commercial Vehicles (DICV): Only 15 months after its market entry, the wholly owned Daimler subsidiary receives the renowned Apollo CV Award, which named the company “Commercial Vehicle Maker of the Year.”
The award honors the company’s impact in modernizing India’s entire commercial vehicle industry. In addition, the DICV-produced BharatBenz 1217C truck wins the sector award in the category “Commercial Vehicle Innovation of the Year 2013”. Designed for construction work, the vehicle is the first tipper in its weight category in India. This outstanding achievement of Daimler Trucks’ latest brand is further enhanced by the BharatBenz 3128C, which received the award in the category “HCV Cargo Carrier over 25 tons.”
“At DICV, we have every reason to be proud of ourselves. Being named ‘Commercial Vehicle Maker of the Year’ only one and a half years after the market launch underlines the impact on the development of the industry that is ascribed to BharatBenz”, says Marc Llistosella, Managing Director and CEO of DICV, who was thrilled about the awards. “This accolade from the sector is an incentive for us to keep up our fast pace and continue to roll out our products on the market.”
The awards have been presented since 2010 by the leading Indian commercial vehicle magazine CV in cooperation with the tire manufacturer Apollo. Last year, a mere three months after market launch, BharatBenz had already won two of the sought-after awards in the categories “Best Commercial Vehicle” and “Best Rigid Haulage Truck.”
DICV launched its first BharatBenz models on the market in September 2012. It has since then gradually rolled out its product range, which includes dump trucks and freight-haulage trucks in the segments ranging from nine to 49 tons. Another four models will be launched by the end of January, complementing the existing portfolio.
Since May 2013 DICV has also been producing FUSO trucks at its plant in Chennai. These trucks are destined for export to growth markets in Asia and Africa. For this purpose, DICV is working together with Daimler’s Japanese subsidiary Mitsubishi Fuso Truck and Bus Corporation (MFTBC) within the framework of the Asia Business Model.
Source: Daimler AG