Double honours as Mercedes-Benz enjoys success in the German Design Award 2014. Competition prize winners include the new S-Class and the futuristic Ener-G-Force design study that carries the genes of an off-road icon first built in 1979, the G-Class.
Commissioned by the German Design Council, 30 well-known design experts assessed around 1900 submissions based on a variety of design elements in an effort to uncover unique design trends and reward them with the German Design Award 2014. Mercedes-Benz ultimately succeeded in making it into the list of winners twice. Both the new S-Class and the Ener-G-Force concept vehicle proved worthy of a „Special Mention“ for particularly successful design solutions.
With its classic architecture and flowing silhouette, the new Mercedes-Benz S‑Class offers a very contemporary interpretation of the concept of „sensual clarity“. Its design builds a bridge between today’s progressive design idiom and the classic elegance of the Mercedes-Benz cars of the 1930s – a synthesis of stylish sportiness, sensuous lines and timeless clarity. It was with these attributes that the S-Class already impressed back in June in the Automotive Brand Contest 2013, in which it received the „Best of the Best“ award for both its exterior and interior design.
The Ener-G-Force concept vehicle, which carries the genes of the Mercedes‑Benz G-Class, demonstrated at the Los Angeles Auto Show just how this off-road classic could also influence the off-road design idiom of Stuttgart’s premium automotive manufacturer in the future. The design study was clearly inspired by the G-Class, but represented a radical reinterpretation of this design icon that looks far into the future. Thanks to alternative drive systems, the Ener-G-Force was also designed to be exceptionally environmentally friendly and to demonstrate enhanced green-car characteristics – qualities which the design of the one-off-vehicle encapsulated in a visually very consistent manner.
The German Design Award was created by the German Design Council, a foundation established 60 years ago by the Federation of German Industry together with various leading German companies. At present some 200 design-oriented German companies, employing a workforce of more than 1.8 million employees, are members of the German Design Council.