Mercedes-AMG is embarking at the AMG Media Night in Geneva on a new era: the A45 AMG world premiere!

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For the first time in the company’s history extending back over more than 45 years, Mercedes-Benz’s performance brand is offering a fascinating high-performance vehicle in the compact class. In addition to the new A 45 AMG, Mercedes-Benz’s high-performance brand will be presenting four other exclusive AMG high-performance automobiles in Geneva, in the guise of the E 63 AMG
S-Model, the CLS 63 AMG Shooting Brake S-Model, the SLS AMG Coupé Black Series and the C 63 AMG „Edition 507”.

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To tie in with the world premiere of the A 45 AMG, Mercedes-AMG will also be announcing its collaboration with Monster Cable Products, a leading US manufacturer of high-end headphones. The collaboration is to be launched with a special product line by the name of „Monster DNA Headphones Inspired by AMG“.

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„We are continuing our unique model initiative with our new AMG high-performance vehicles,“ states Ola Källenius, CEO of Mercedes-AMG GmbH. „The new A 45 AMG, our first vehicle featuring a four-cylinder turbo engine in the compact class, is representative of the „AMG Performance 50″ growth strategy which was adopted in 2012 with the aim of expanding the model range from 22 to 30 vehicles by the time of our 50th birthday.“

As part of the ambitious „AMG Performance 50“ strategy for the future, Mercedes-Benz’s high-performance brand set itself the clear goal of increasing worldwide sales from around 20,000 vehicles to over 30,000 in the next five years. With this initiative, the company from Affalterbach clearly has its sights set on dynamic growth. Numerous new AMG automobiles with highly efficient drives are to be launched, including the newly developed AMG 2.0-litre turbo engine – the most powerful series production four-cylinder turbo engine in the world. With the new A 45 AMG, the top model of the Mercedes-Benz A-Class, Mercedes-AMG is also appealing to new customers: spanning the age range from 30 to mid-40, the target group is younger than the classic AMG clientele to date.

All-wheel drive will also play an increasingly prominent role at Mercedes-AMG, not only on board the new A 45 AMG but also for other AMG high-performance vehicles. This year, the E 63 AMG and the CLS 63 AMG have also become available for the first time with a performance-oriented AMG 4MATIC all-wheel drive system.

In future, the Affalterbach-based company will additionally be responsible for the development and production of all V12 engines of the Mercedes-Benz brand. A further aim of „AMG Performance 50“ is the systematic reduction of fleet fuel consumption, with a CO2 emissions level of 200 grams per kilometre targeted for the entire AMG model range by the time of Mercedes-AMG’s 50th birthday. AMG is already best in class in many segments in terms of fuel consumption, emissions, maximum output and torque. The „AMG Lightweight Performance“ strategy will see a further systematic reduction of vehicle weight in future. It is also planned to open up new, dynamic markets. A key role will be played here by the AMG Performance Centers, the number of which is to be increased from the current total of 270 Centers in 24 countries to around 350 Performance Centers by 2017.

Pictures: MBpassion.de / Text: Daimler AG