The new A-Class was announced as ‘AM New Car of the Year’ at the prestigious AM Awards in Birmingham, UK.
Tim Rose, Managing Editor of AM, commented: ‘The new A-Class has the style, dynamism and technology that’s required to punch its weight in this highly competitive sub-segment. It’s an all-round performer and just the product that Mercedes-Benz dealers need to entice new customers into their showrooms.’
The announcement of the win for the new A-Class has added to the momentum behind the new model which has been met by significant demand not just in the UK but throughout Europe.
Marcus Breitschwerdt, President and CEO of Mercedes-Benz UK commented: ‘This is a significant win that reflects not only our investment in innovation but also our commitment to listening to existing and potential customers and giving them exactly what they want. We have an exciting year ahead for the new A-Class, and this is a great start.’
Source: Daimler AG