Mercedes-Benz USA (MBUSA) reported January sales of 15,158 vehicles, a 45.3 % improvement over January 2009, starting 2010 with robust momentum.
Strong demand in both the Mercedes sedan and light-truck categories fueled the increase in sales volume for the month. In the sedan category, the popularity of the C-Class – the gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers – maintained its lead as the volume leader with sales of 4,028, up 32.8% over January 2009. The all-new, 9th generation E-Class continued to shine with sales of 3,824, up an astounding 116.3% over January 2009.
As further proof of the Mercedes-Benz competitive presence in the luxury light truck market, the champion M-Class reported sales of 1,927, up 42.2% over last January; the sporty GLK followed suit with sales of 1,803, up 38.7% – beating its launch numbers of 1,300 posted in January 2009.
Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,229 vehicles in January; a 7.8 percent decrease compared to January 2009 with sales of 6,753 vehicles.
Source: Daimler AG