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    Market launch at this weekend: New CLA Shooting Brake now in the showroom

    by Philipp Deppe | 27.März 2015

    Available for ordering since 15 January, the CLA Shooting Brake – the fifth model of the successful compact class family from Mercedes-Benz – will be dispatched to the dealerships on 28 March. The new CLA Shooting Brake is initially available with two diesel engines, four petrol engines and the 4MATIC all-wheel-drive system and costs only around 600 euros more than the four-door Coupé.

    CLA 250 4MATIC, Mercedes-AMG CLA 45 (X117) 2014

    The new Mercedes-Benz CLA Shooting Brake ensures maximum leisure value and at the same time underscores the CLA’s high design standards. The roof contour also slopes down gently to the rear, yet at the same time more headroom is offered than in the four-door coupé. The entry-level model in the CLA Shooting Brake range is the CLA 180 (29,809.50 euros) rated at 90 kW (122 hp). (All prices refer to the recommended retail price in Germany, incl. 19% VAT).
    Above it are the CLA 200 (32,725 euros) with 115 kW (156 hp) and, each with 155 kW (211 hp), the CLA 250 (39,746 euros), the CLA 250 4MATIC (41,947.50 euros) and the CLA 250 Sport 4MATIC (45,577 euros) models. Superior dynamic performance is provided by the top model, the CLA 45 AMG Shooting Brake (57,268.75 euros). Its four-cylinder turbo engine – the most powerful such engine in series production worldwide, boasts an output of 265 kW (360 hp).
    The two diesel engines in particular excel with dynamic torque and outstanding efficiency: the CLA 200 CDI (34,539.75 euros) attains 100 kW (136 hp), has a displacement of 2.2 litres and peak torque of 300 Nm. The combined fuel consumption is merely 4.1 litres of diesel per 100 kilometres, and in combination with the dual clutch transmission 7G-DCT it is as low as 3.9 litres/100 km. The CLA 220 CDI also has a displacement of 2.2 litres, is rated at 130 kW (177 hp) and 350 Nm and runs on only 4.0 litres of diesel per 100 kilometres. Price: 39,061.75 euros.

    Options such as the electrically operated EASY-PACK tailgate (464.10 euros) and the Load Compartment package (142.80 euros) improve comfort and variability when it comes to using the load compartment. Apart from the “cargo” positioning option for the rear-seat backrests, the Load Compartment package includes a collapsible box, a 12 V socket and an additional stowage net at the side of the load compartment. MORE »

    Topics: CLA | No comments »

    Première for the Mercedes-Benz GLE and Mercedes-AMG GLE 63

    by Philipp Deppe | 26.März 2015

    Mercedes-Benz has thoroughly revised its best-seller in the SUV segment. The highlights of the new GLE include considerably more appealing front and tail ends and extensive measures which make new benchmarks with regard to emissions and drive system possible.

    Mercedes-Benz GLE, W 166,  face lift 2015

    Across the available engine range, fuel consumption and CO2 emissions are reduced by 17 percent on average compared with the predecessor model series. For the first time in its SUV history, Mercedes-Benz offers a plug-in hybrid model, the GLE 500 e 4MATIC, which combines maximum efficiency with outstanding performance. This multi-talent will even best the already low fuel consumption figures of the efficiency champion GLE 250 d with four-cylinder diesel engine, while delivering the performance of a V8 model. The advantages of the new GLE furthermore include best on-road and off-road handling, outstanding spaciousness and high levels of active and passive safety. The high-performance SUV models, the Mercedes-AMG GLE 63 4MATIC and the GLE 63 S 4MATIC, celebrate their world premières at the same time.

    Mercedes-Benz GLE, W 166,  face lift 2015

    “State-of-the-art and efficient drive technology, combined with superior ride quality and the versatility and robustness typical for SUVs – the new GLE has all the ingredients to continue the success story of our best-seller”, is how Ola Källenius, Member of the Board of Management of Daimler AG, Mercedes-Benz Cars, characterises the newest member of the Mercedes-Benz SUV family. Outstanding safety and a high level of driving dynamics both on the road and in terrain are among the other strengths of the premium SUV. Furthermore, the GLE impresses with ground-breaking assistance systems, the nine-speed 9G-TRONIC automatic transmission and the innovative DYNAMIC SELECT dynamic handling control system, which offers extensive drive and off-road programmes already in basic specification.

    Mercedes-Benz GLE, W 166,  face lift 2015

    The unmistakable design with the hallmark C-pillar and the variable interior with the wellness factor of a luxurious saloon model enrich the Mercedes-Benz GLE experience additionally. “Often copied, rarely equalled – the M-Class established the segment of premium SUVs in 1997 and since then has been one of the most successful models in the world. With the launch of the GLE, the edition will surpass the 1.6 million mark”, Källenius went on to say. And Tobias Moers, Chairman of the Board of Management of Mercedes-AMG GmbH, added: “With the new GLE 63 and seven additional performance SUV models from the GLA 45 AMG to the G 65 AMG, Mercedes-AMG is in an extremely strong and very confident position. All three generations of the predecessors were highly popular. We offer the right performance automobile for every individual taste in the further growing SUV segment”.

    Mercedes-Benz GLE, W 166,  face lift 2015

    Diesel and hybrid drive: efficiency meets the joy of driving
    In addition to the appealing design, the variable driving experience thanks to DYNAMIC SELECT and the assistance systems familiar from the E- and S-Class, the GLE impresses with an extensive engine line-up. Five equally efficient and powerful engines with four, six or eight cylinders are available to choose from. The special focus: the 150-kW (204-hp) four-cylinder diesel model GLE 250 d offers superior performance with an all-time low fuel consumption for this class of vehicles. It is the world’s first production full-size SUV with conventional drive that emits just 140 g of CO2/km (5.4 l/100 km).

    Mercedes-Benz GLE, W 166,  face lift 2015

    No less impressive is the first Mercedes-Benz SUV with plug-in hybrid technology. A system output of 325 kW (442 hp) in the GLE 500 e 4MATIC guarantees brilliant performance – with CO2 emissions of just 78 g/km (3.3 l/100 km). With a power consumption of 16.7 kWh/100 km, the GLE 500 e 4MATIC is the benchmark in this market segment. In addition, the hybrid model is capable of up to 30 kilometres of all-electric driving.

    GLE 500 e 4MATIC: plug-in hybrid technology meets SUV
    The new GLE 500 e 4MATIC with plug-in hybrid drive combines the power and refinement of a V8 engine with the fuel consumption of a three-litre car and the versatility of a premium SUV. The drive system components comprise a BlueDIRECT V6 direct-injection petrol engine with 245 kW (333 hp) and a hybrid module with 85 kW (116 hp) of electric power. The system peak torque is a massive 650 Newton metres. In addition to impressive acceleration thanks to the boost function, the innovative system drive also offers all-electric driving at speeds up to 130 km/h, optimised energy recovery thanks to the intelligent operating strategy and comfort functions such as pre-entry climate control in summer and winter. MORE »

    Topics: GLE | No comments »

    Maximilian Götz to make his DTM debut in an MV Agusta-branded Mercedes-AMG C 63 DTM

    by Philipp Deppe | 25.März 2015

    Two racing legends for the price of one: Mercedes-AMG will welcome Italian motorcycle brand MV Agusta into the DTM fold for the 2015 season. The logo of the well established motorcycle manufacturer will adorn a Mercedes‑AMG DTM car this year.

    Maximilian Götz

    DTM rookie Maximilian Götz will compete in his debut season in the popular touring car series at the wheel of an MV Agusta-branded Mercedes-AMG C63 DTM. Similarly, riders lining up for the MV Agusta works team in the World Superbike and World Supersport championships will sport the Mercedes-AMG logo on their MV Agusta F3 and F4 RC machines for the first time this season.

    Maximilian Götz

    Tobias Moers, Chairman of Mercedes-AMG GmbH: “Mercedes-AMG and MV Agusta – the two marques are united in their passion for competition; the constant striving for the highest performance and the quest to finish on the podium are reflected in both company’s products. It is therefore a logical step for us to continue to write our racing history together in the upcoming DTM season.”

    Ulrich Fritz, team principal Mercedes-AMG DTM Team: “The racing spirit common to the two brands is now also visible on our respective racing machines and is symbolic of the desire of both parties to be the best in their respective series. The involvement of an Italian racing legend like MV Agusta is another powerful reason to look forward to the upcoming 2015 DTM season.” MORE »

    Topics: Motorsports | No comments »

    Mercedes-Benz Enters Four Teams in the 25th Rallye Aïcha des Gazelles

    by Philipp Deppe | 24.März 2015

    The teams from Mercedes-Benz will begin the 25th Rallye Aïcha des Gazelles in the Moroccan desert as the defending champions in the crossover category of the all-women race:

    Die teilnehmenden Fahrzeuge bei der Rallye Aïcha des Gazelles 2015: Vito 119 CDI 4x4 und Sprinter 316 CDI 4x4

    The Mercedes-Benz Vans team consisting of Astrid Ebermann and Sabrina Trillmann took first place last year in their Sprinter 316 CDI 4×4. This year marks the first time Mercedes-Benz will be represented in the race by four teams, which will be driving the new Vito 119 CDI 4×4 and the Sprinter 316 CDI 4×4.

    The Rallye Aïcha des Gazelles motor sports event has been taking place every year since 1990. This year, more than 180 teams from 17 countries will participate in the rally, whose patron is King Mohammed VI of Morocco. The offroad race isn’t about speed; its all about navigation skills and a well honed sense of direction: Only maps and compasses can be used, and GPS is strictly prohibited. The winner is not the fastest team but the one that has traveled the least number of kilometers through all checkpoints.

    Six rally stages in the Moroccan desert with series-production models of the new Vito and the Sprinter
    The women who participate in the Rallye Aïcha des Gazelles have to drive over a distance of roughly 2,500 km, most of it on rough terrain. The teams from Mercedes-Benz will therefore use four all-wheel drive vans in the rally, whereby two teams will drive new Vito 119 CDI 4×4 models and the other two will pilot Sprinter 316 CDI 4×4 vans. All the vehicles are production models that have only been slightly altered. More specifically, they have been equipped with special wheels and sand tires, a rollover cage, underride protection, and bucket seats.

    This year’s Rallye Aïcha des Gazelles will begin on March 24 in Tangier and end on April 4 on the beach in the city of Essaouira, which will also be the site of the gala awards ceremony.

    German teams to drive the new Vito 119 CDI 4×4 in the challenging desert race
    The “Daimler team” consists of the experienced Aïcha des Gazelles drivers Andrea Spielvogel and Julia Salamon, who will be piloting a new Vito 119 CDI 4×4 van. This year marks the third time the two Daimler employees are participating in the rally. MORE »

    Topics: Sprinter, Vito | No comments »

    IWC Schaffhausen and Mercedes-AMG celebrate ten years of partnership: Ingenieur Automatic ‘AMG GT’ edition – the first boron carbide watch

    by Philipp Deppe | 23.März 2015

    At this year’s Goodwood Members’ Meeting, IWC Schaffhausen and Mercedes-AMG marked ten years of their partnership by presenting an innovative new watch and a spectacular race.

    Ingenieur Automatic Edition „AMG GT“

    The Swiss luxury watch manufacturer showcased the new ‘AMG GT’ edition of the Ingenieur Automatic – the world’s first watch to feature a case made of pure boron carbide. The name and design of the 25 limited-edition timepieces pay tribute to the new Mercedes-AMG GT sports car. In another anniversary highlight at this famous old club race at Goodwood, the two brands pitted three outstanding high-performance vehicles against each other: the first AMG race car (the 1971 ‘Legend of Spa’), the new Mercedes-AMG GT sports car and a Mercedes F1 W04.

    IWC Schaffhausen and Mercedes-AMG are united by their innovative engineering, exquisite craftsmanship and purism. These parallels are elegantly expressed in the new ‘AMG GT’ edition of the Ingenieur Automatic. In an industry first, the multipiece case of the watch is made from high-tech ceramic boron carbide, one of the hardest and most scratch-resistant materials known to man. The watch design is inspired by the styling of its namesake, the AMG GT. Its black is beautifully accented with yellow design features in a nod to the exclusive AMG colour shade ‘solarbeam’. The rubber strap has yellow lock stitch seams and a black inlay of innovative DINAMICA microfibre, as found on the steering wheel, seat upholstery and roof lining of the new Mercedes-AMG GT.

    High-profile drivers took to the Goodwood circuit in three AMG sports cars for an extraordinary ‘race against the clock’. Former German racing driver Jochen Mass drove the legendary AMG 300 SEL 6.8, which caused a sensation when it came second in the Spa 24-hour race in 1971. His Austrian colleague Karl Wendlinger was behind the wheel of the Mercedes-AMG GT, while current WEC World Champion and former F1 driver Anthony Davidson steered the Formula 1 racer around the track. The spectacular race saw all three cross the finish line at the same time.

    Source: Daimler AG

    Topics: AMG | No comments »

    Daimler underlines customer-first approach by opening all-new built-to-suit parts distribution center in Guangzhou

    by Philipp Deppe | 20.März 2015

    By opening an all-new parts distribution center in Guangzhou, Daimler Northeast Asia Parts Trading and Services Co. (DPTS), responsible for the after sales parts logistics of Mercedes-Benz passenger cars, vans and trucks, has taken another major step forward in providing an efficient spare parts distribution solution for its customers across China.

    Daimler Northeast Asia Parts Trading and Services Co., Ltd. (DPTS) Lagerhaus in Guangzhou // Daimler Northeast Asia Parts Trading and Services Co., Ltd. (DPTS) Warehouse in Guangzhou

    It is Daimler’s second built-to-suit parts distribution facility in the country and forms a close-knit network with the company’s 5 other regional warehouses (in Beijing, Shanghai, Kunshan, Chengdu and Yangzhou).

    “DPTS plays an important role for our customer-first approach in China, by delivering our customers genuine parts in the right quantity, with the right quality and at the right time and place,” said Hubertus Troska, Member of the Board of Management Daimler AG responsible for Greater China. “Going further, we will continue to enhance our parts and after sales logistics infrastructure, being just more proof of our deep root in China’s automotive industry.”

    With the addition of the 36,000 square meters Guangzhou facility, DPTS has a total warehouse capacity of approximately 170,000 square meters, stocking more than 53,000 different parts. If needed, the parts can also be delivered within the same day and during Saturday, reaching out across the longest distance of about 4,000 km. At present DPTS is serving 325 Mercedes-Benz passenger car dealers, plus another 52 Mercedes-Benz van and 34 truck outlets, altogether in196 cities across China and with a remarkable service level beyond 96%.

    “Our new built-to-suit warehouse will clearly strengthen DPTS’s nationwide network, while underlining both our strong momentum in recent years and confidence into our future in China,” noted Steffen Holzer, CEO of DPTS. MORE »

    Topics: Concern | No comments »

    Mercedes-Benz Untertürkheim Plant to Become High-Tech Location

    by Philipp Deppe | 19.März 2015

    Daimler is comprehensively modernizing the Mercedes-Benz plant in Stuttgart-Untertürkheim, and is transforming the location with its rich history into a center of competence for production ranging from highly efficient engines to alternative drive systems.

    At the same time, the company is investing about one billion euros in Untertürkheim this year. The plant’s management and its works council have agreed on a package of measures that will safeguard the location’s competitive position and employment levels for years to come. The number of vocational training positions will also be increased by a total of 150 for five years starting from 2016. This agreement will lead to cost savings in the range of hundreds of millions of euros until 2020.

    “The transformation plan is a groundbreaking achievement for the Untertürkheim plant and its employees. We are not only improving our flexibility and efficiency, but also developing a plant with a tradition stretching back over 110 years into a high-tech location for CO2 technologies,” said Markus Schäfer, Member of the Divisional Board Mercedes-Benz Cars, Manufacturing and Supply Chain Management.
    The Mercedes-Benz plant in Untertürkheim with approximately 18,700 employees has been operating at high capacity utilization for years. Last year, Mercedes-Benz Cars as a whole set new records with over 1.75 million vehicles produced and more than 1.72 million sold. As part of its Mercedes-Benz 2020 growth strategy, Mercedes-Benz is continuing to plan for significantly rising production volumes in the mid-term, offering stable employment at its Untertürkheim plant for the future as well.

    Wolfgang Nieke, Chairman of the Works Council, Mercedes-Benz Untertürkheim plant and Development Passenger Cars: “With this agreement, we are safeguarding the location and its jobs for the future. The agreement contains binding commitments regarding investment, additional production volumes and products, and the production of fuel cell systems as a key technology of the future. This has been one of our aims for years. The structure of the location will change, but the number of jobs will remain stable for many years and working conditions will be maintained. The 150 additional positions in vocational training are a particularly good sign for us.”

    The Untertürkheim plant will become a center of competence for highly efficient engines, hybrid powertrains and the production of fuel cell systems. From June 1, Untertürkheim will assume responsibility for a facility in Nabern in the greater Stuttgart area where assembly of the fuel cell system will take place. The Nabern facility will remain the center of competence for the overall development of fuel cell drive systems under the direction of Daimler AG. “Alternative drive systems are an important element of our future mobility. Their share of automotive production is set to steadily rise over the next few years, complementing our highly efficient engines within the portfolio. This is what we have laid the groundwork for today,” said Schäfer. At Daimler, the electrification of the powertrain has long been on the agenda with regard to the future of mobility. The company already offers a wide range of battery-electric vehicles and hybrids around the world. The PLUG-IN HYBRID will be the front-running technology for the next decade at least. With the S 500 and C 350, a total of ten new Mercedes-Benz PLUG-IN HYBRID models will be on the market by 2017. In addition to introducing more battery-electric models in the next few years, Daimler continues to pursue the aim to bring to market competitive electric vehicles powered by fuel cells – a clear statement for sustainable mobility of the future. MORE »

    Topics: Concern | No comments »

    Mercedes-Benz brings ten new plug-in hybrids by 2017

    by Philipp Deppe | 18.März 2015

    Extra impetus for the Mercedes-Benz strategic hybrid initiative: In the run-up to 2017 the company is bringing out a total of ten plug-in hybrid models, i.e. one new model with high-tech hybrid drive every four months on average.

    Mercedes-Benz C 350 e  (W 205) 2015

    Following the successful launch of the S 500 PLUG-IN HYBRID, this month will see the C 350 e, the second model to feature the progressive drive concept, find its way to dealerships. And what might happen next with the strategic hybrid initiative has just been demonstrated by the Concept V-ision e study at the Geneva Motor Show. Under the new Mercedes-Benz nomenclature, an “e” replaces the words PLUG-IN HYBRID.

    “Plug-in hybrids are a key technology on the road to the local emission-free future of the automobile,” emphasises Prof Dr Thomas Weber, member of the Board of Management of Daimler AG and responsible for Group Research and Mercedes-Benz Cars Development. “Plug-in hybrids offer our customers the best of both worlds; in the city they can drive in all-electric mode, while on long journeys they benefit from the combustion engine’s range. In addition, hybridisation makes the combustion engine more efficient and brings with it a special type of dynamic performance – making driving an absolute pleasure.”

    As the plug-in hybrid comes into its own especially in larger vehicles and with mixed distance profiles, Mercedes-Benz is opting for this drive concept from the C-Class upwards, which means that this key technology will make its entry soon into the SUV segment with the new Mercedes-Benz GLE.

    With plug-in hybrids, Mercedes-Benz Cars is stepping up its drive to reduce CO2 emissions: at 129 g/km, the European fleet value for 2014 was once again 5 g lower than the year before. This is equivalent to an average consumption of 5.1 litres/100 km. This means that the company has lowered the CO2 emissions of its fleet in Europe by over 40 percent within two vehicle generations. MORE »

    Topics: Development | No comments »

    Mercedes-Benz Vans posts record results in 2014 and lays the groundwork for future growth

    by Philipp Deppe | 17.März 2015

    In 2014 Mercedes-Benz Vans achieved new records for sales and revenue and surpassed the previous year’s earnings. Despite facing a very uneven market environment worldwide, Daimler’s van division increased unit sales by nine percent to around 295,000 vehicles (2013: 270,000).

    The new Mercedes-Benz Sprinter 2013

    Revenue also reached a record level in 2014, increasing by six percent to €10 billion (2013: €9.4 billion). EBIT amounted to €682 million, which was eight percent higher than the prior year’s figure (2013: €631 million). Mercedes-Benz Vans plans to significantly increase sales this year, and also aims to greatly exceed last year’s EBIT result.

    480_15A287

    “2014 was an extremely good year for Mercedes-Benz Vans,” says Volker Mornhinweg, Head of Mercedes-Benz Vans. “We are especially proud to have achieved record levels of sales and revenue as well as very good earnings despite facing a very uneven market environment worldwide. This outstanding development shows that our ‘Mercedes-Benz Vans goes global’ growth strategy is paying off.”

    Sales reach new record at Mercedes-Benz Vans in 2014
    Mercedes-Benz Vans increased unit sales in its key sales region, Western Europe, by 12 percent to over 190,000 vehicles (2013: 169,000). The division was able to gain considerable market share in the region with its Sprinter, Vito, and Citan models for primarily commercial customers and with the Viano and V-Class models for use by private consumers. The division also achieved double-digit sales growth in Germany. Sales there increased by 12 percent to 80,000 units (2013: 72,000), representing a new sales record for the division’s home market. Growth was even more rapid in the second-largest market, the UK. At around 37,000 vehicles (2013: 31,000), sales there were 19 percent higher than in the previous year. Mercedes-Benz Vans also posted strong growth in Eastern Europe, despite its difficult market environment. Sales in the region increased by 14 percent to 30,800 units (2013: 26,000). This figure included 6,700 Sprinter Classic vans that were produced by the unit in Russia. Overall Mercedes-Benz Vans was once again the market leader for mid-size and large vans in Europe, the most important market, with a market share of 18 percent.

    Mercedes-Benz Vans also continues to be very successful in the U.S. with the Sprinter. The division sold 25,800 vehicles (2013: 22,800) in the country in full-year 2014, representing an increase of 13 percent. As a result, the U.S. is now the second-largest market for the Sprinter. Last year, Mercedes-Benz Vans increased its market share in the country to the record level of nine percent. The division also did well on the Chinese market, increasing annual sales slightly to 12,800 units (2013: 12,700). However, difficult economic conditions caused sales in Latin America to decline by 18 percent to 16,100 vehicles (2013: 19,600).

    Mercedes-Benz Vans expects sales to grow substantially in 2015
    The global economy is currently growing at a moderate rate. Mercedes-Benz Vans correspondingly expects the overall demand for vans to remain stable in Europe this year. By contrast, the U.S. market for large vans is expected to grow at a moderate rate. After suffering substantial declines in 2014, the market for large vans is expected to stabilize in Latin America this year. MORE »

    Topics: Sprinter, V-Class, Vito | No comments »

    CeBIT 2015: Daimler Trucks presents future virtual 3D ergonomics simulation for trucks

    by Philipp Deppe | 16.März 2015

    From 16 to 20 March at CeBIT in Hanover, the world’s largest trade fair for information technology, Daimler Trucks will for the first time present “Ergonomics Simulation in Trucks” as part of the ARVIDA project (Applied Reference Architecture for Virtual Services and Applications).

    Daimler Trucks demonstriert auf der CeBIT 2015 an einem Mercedes-Benz Actros die virtuelle Tracking-Szene „Einsteigen ins Fahrerhaus“.

    The goal is to address the ergonomic needs of the truck driver at an early stage in the development process of a truck cab. The cab of a truck such as the Mercedes-Benz Actros is a place where the driver works, lives and sleeps. Early on in the development of a new truck, therefore, the engineers at Mercedes-Benz use virtual tools to check how simple it is to climb into the cab, whether all the necessary controls are within easy reach and how convenient the driver’s bed is to access.

    Daimler AG is collaborating on this project with the Institute for Mechatronics in Chemnitz, Human Solutions Assyst GmbH in Kaiserslautern and Advanced Realtime Tracking (ART) in Weilheim (Upper Bavaria). A total of 22 partners from research and industry are involved in the various sub-projects of ARVIDA, which is funded by the German Federal Ministry for Research and Industry (BMBF).

    Tracking scene with Mercedes-Benz Actros in exhibition hall 9
    At CeBIT, together with its three partners Daimler will demonstrate the virtual tracking scene “Climbing into the cab” on an Actros truck at the BMBF stand in Hall 9.

    For this purpose, a test person will be fitted with around 60 optical markers to supply data on every movement. Afterwards, visitors can look over the shoulders of the development engineers as they process and evaluate the data.

    “We will present our latest project status at CeBIT,” explains project manager Roland Stechow from Cab Development at Daimler Trucks. His goal for when the project comes to an end in 2016: to have virtual 3D ergonomics analyses of motion sequences available as early as the concept development phase of a vehicle. MORE »

    Topics: Trucks | No comments »

    Mercedes AMG with a 1-2 finish at the Australian Grand Prix

    by Philipp Deppe | 15.März 2015

    Lewis Hamilton took his 34th career victory at Albert Park – his second in Australia and 13th for the Silver Arrows.

    Nico Rosberg took second position after a race-long chase, finishing just 1.3 seconds shy of his team-mate. The result marks the 30th Formula One victory for the Silver Arrows. Both drivers ran a one stop strategy, pitting for prime tyres on lap 25 (Lewis) and 26 (Nico).

    Lewis Hamilton: It’s quite unbelievable, really, what this team has done. It’s a great feeling to start off the season the way we finished the last and the car is just incredible, so thank you to the team. It was still a tough race, though, as Nico was very quick throughout. It was about managing fuel and also the tyres – trying to see how long we could push them. Once I’d built a two second gap it was about maintaining it. But when Nico turned up the heat it was tough. He drove really well and it’s a great result for the team to start the season with a 1-2. It’s good to see Ferrari back up here on the podium. I think they have taken a big step, so I anticipate a good fight with them this year at some point and we can’t back off. In fact, the podium was pretty awesome. I don’t often get star struck but I can’t believe I was up there with the Terminator! Anyway, we’ve learned a lot this weekend and there will be a lot of analysis to do before Malaysia. Hopefully we’ll keep finding ways to improve. Just because we had that gap today it doesn’t mean we’ll be cruising. There’s still a long way to go.

    Nico Rosberg: What a start for us. It’s great to have the quickest car again and what an amazing job by everybody involved. A big thank you to the guys back in the factories for all their work. Okay, so now it’s 1:0 to Lewis. He did a perfect job this weekend with no mistakes and improved a lot from Friday to Sunday. Yesterday after Qualifying I was already on the back foot and that’s difficult to change in a race against Lewis. I need to have a better Saturday, which I was able to do last year. But it’s still a long season with lots of races to go. I want to strike back in Malaysia, so that’s the focus. Thanks to everyone in Europe for waking up so early and for crossing their fingers for us – we’ve had fantastic support and it’s really great to see. MORE »

    Topics: Motorsports | No comments »

    Lewis Hamilton took first pole position in 2015

    by Philipp Deppe | 14.März 2015

    MERCEDES AMG PETRONAS claimed a front-row lockout for the season-opening Australian Grand Prix, with Lewis Hamilton on pole and Nico Rosberg second at Albert Park.

    Pole position for Lewis marks the 39th of his career and his 4th at the Australian Grand Prix. The result also marks the 36th Formula One pole position for the Silver Arrows and the 20th front row lockout for Mercedes-Benz. Both drivers completed a single run in Q1 (prime) and Q2 (option) before two runs in Q3 (option). In total, Mercedes-Benz power secured six of the top ten positions in qualifying this afternoon.

    Lewis Hamilton: It’s been a great start to the weekend and, honestly, it doesn’t feel like such a long time since the last race! It’s been a huge effort from all the guys and girls at the factories to have this kind of performance from our car and I feel very blessed to have the opportunity to drive it. I’ve worked hard with the engineers yesterday and today to find a good balance. Then, in the session, I just tried to push hard and put the pieces together. It’s so much fun when it works right, because this is the competition that I live for. And I’m immensely grateful to everybody at Mercedes for the hard work that has gone into it so far. But there is still a lot to do tonight to study for the race tomorrow because it will be a huge challenge to try and fight for the win. We will be working as hard as we can to make sure we have a good race.

    Nico Rosberg: Lewis did a good job today, he drove like a champ. I also felt that I had the speed in the car but I didn’t get together the perfect lap. In general I’m happy that the team again gave us a great car. It’s fastest out there this year, too, so many thanks to the factories back home. But tomorrow I still can make it happen because it will be a long race. A lot can still happen and I will put on a great show. My long run pace on Friday was better than Lewis but he did quite a few set-up changes on his car, so there may be more to come from him. MORE »

    Topics: Motorsports | No comments »

    Predictive Powertrain Control can now be retrofitted for Mercedes-Benz Trucks

    by Philipp Deppe | 13.März 2015

    It has demonstrated its fuel-saving potential in practice many times over: Predictive Powertrain Control (PPC) from Mercedes-Benz Trucks lowers fuel consumption by up to five percent, and therefore demonstrably reduces the overall operating costs of a truck.

    Actros

    This bestseller from Mercedes-Benz is now available for retrofitting in the new Actros, Antos and Arocs by Mercedes-Benz service partners throughout Europe. The cost in Germany including installation is around € 1500 (plus VAT). Installation takes only a few hours, and no additional technical approval is required.

    Customers who have not opted for PPC are now also able to benefit from the well-proven advantages of this predictive cruise control system. Based on a typical annual mileage of around 130,000 km in long-distance operations and a fuel saving of five percent, PPC pays for itself within around eight months, depending on fuel consumption, even at the currently low fuel prices. Moreover, the environment benefits from a further, considerable decrease in CO2 emissions.

    Straightforward retrofitting for almost all Actros, Antos and Arocs trucks
    PPC can be retrofitted in almost all trucks in the current Actros, Antos and Arocs series. The truck must have been newly registered from August 2012, and the fully automated Mercedes PowerShift 3 transmission must be installed. An additional control unit is a major component of the retrofitting kit. For maximum efficiency this can later be updated with the latest map and data material. Installation of PPC takes approx. 2.5 hours. No technical acceptance by TÜV or another test organisation is necessary.

    With PPC, Mercedes-Benz has achieved a pioneering and decisive advance in the development of highly efficient, low-emission trucks. As the world’s first GPS cruise control system, PPC not only regulates the vehicle speed. On the basis of three-dimensional maps, the system uses peak momentum gained on downhill gradients, throttles back in good time when cresting hills, intervenes in the gearshift strategy and, not least, uses the transmission’s neutral EcoRoll position to minimise fuel consumption. This leads to a predictive style of driving based on perfect, round-the-clock knowledge of the route and vehicle. The result is a significant reduction in fuel consumption depending on the topography, plus greater environmental compatibility and considerably less driver fatigue.

    Knowledge of the route is the key factor in the cost-saving effect of PPC: navigation data covering almost 300.000 km are stored in the form of digital 3D maps. This accounts for around 95 percent of all European motorways and long-distance highways. PPC knows its way around Europe perfectly, from Portugal to Finland and from Ireland to Greece. MORE »

    Topics: Trucks | No comments »

    ‘Tofua’a’ – the first cinematic underwater adventure from Mercedes-Benz

    by Philipp Deppe | 12.März 2015

    Mercedes-Benz made it possible for Australian marine biologist Lucas Handley to experience a breathtaking encounter with humpback whales and their calves off the coast of the island nation of Tonga in the South Pacific.

    Tofua‘a  - Die C-Klasse als Begleiter von Meeresbiologe Lucas

    The leading researcher and free-diver was investigating the potential of the non-verbal communication – above and below water. For Handley, who regularly dives with sharks, it was the first time he had come close to these gentle giants of the ocean. He travelled around the island’s sandy and often unmade roads in an old, virtually indestructible C-Class. The project gave rise to the film Tofua’a, with the two cameramen Jon Shaw and Scott Last documenting Handley’s work in a series of sensational images.

    Tofua’a is a Tongan word meaning whale – a fitting title for the film. Every winter, humpback whales weighing up to 36 tonnes come to the picturesque archipelago – with its crystal-clear waters, pristine sandy beaches and peaceful atmosphere – to deliver their calves. Prior to this they have been in the deep waters of the Arctic Ocean building up the fat reserves necessary for the physically demanding birth ahead of them. Above water the humpbacks’ movements are truly acrobatic: they burst through the surface, shake their tail fin and hit the water with their flippers. Below the surface their unique non-verbal communication is a source of fascination. Their curiosity about humans is also striking. All this formed the focus of Lucas Handley’s research and was captured on film with breathtaking imagery. MORE »

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    Mercedes AMG Petronas announces new partnership with Bose ahead of 2015 season

    by Philipp Deppe | 11.März 2015

    As preparations for the opening race weekend of the new season get underway in Melbourne, the MERCEDES AMG PETRONAS Formula One Team is delighted to announce a new partnership with Bose which sees the company become the team’s Official Team Partner in Sound.

    Renowned as a provider of quality home cinema, music and loudspeaker systems, Bose was founded in the USA in 1964 and has grown to become a global brand celebrated for its commitment to innovation and ‘Better Sound through Research’.

    The new partnership will see MERCEDES AMG PETRONAS using a range of the latest Bose products, including the QuietComfort headphones and SoundTouch wireless music systems, both at and away from the race track as the team travels around the world with the Formula One calendar.
    The iconic Bose logo will feature on the racesuits and helmets of Lewis Hamilton and Nico Rosberg, on the helmets of the MERCEDES AMG PETRONAS pit crew, and on the team’s trackside clothing.

    Toto Wolff, Head of Mercedes-Benz Motorsport: “We are delighted to be partnering with Bose ahead of what should be an exciting new Formula One season. Our two companies share key founding philosophies; the importance of research and innovation and the relentless pursuit of excellence. These joint passions are what will make our new partnership the perfect fit. Being part of a Formula One team is a demanding lifestyle so benefitting from Bose’s industry-leading products in sound will become an important part of our routines, with our travelling personnel already enjoying an improved experience on long journeys around the world with the benefit of Bose’s QuietComfort noise cancelling headphones.” MORE »

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    Market launch campaign for the new Mercedes-Benz CLA Shooting Brake

    by Philipp Deppe | 10.März 2015

    Under the claim “Designed for urban hunting”, the integrated market launch campaign stages the new Mercedes-Benz CLA Shooting Brake as a hunter stalking prey in the urban jungle.

    CLA Shooting Brake

    High above the roofs of the city or immersed in the depths of the vibrant nightlife – the CLA Shooting Brake is the ideal companion for people with active leisure pursuits and an individual lifestyle. As a perfect blend of coupé and estate car, it combines elegantly sporty design with above-average spaciousness and guarantees maximum recreational value. Furthermore, the fifth member of the compact car family is always linked up to the world around it via “Mercedes connect me”.

    CLA Shooting Brake

    “The CLA Shooting Brake is ideally suited to a young target group that seeks inspiring experiences and new challenges. With this in mind, we are showcasing the vehicle in an urban jungle setting and evoking a dynamic lifestyle which we refer to as ‘urban hunting’ – the hunt for thrills and adventures in the city. At the same time, we are also alluding to the essential form of the shooting brake, which originated from a hunting vehicle. We are sure that the new CLA Shooting Brake will strike a chord with our target group”, says Dr Jens Thiemer, Head of Marketing Communications at Mercedes-Benz Cars.

    The mix employed for the market launch campaign takes in all communication media. The print adverts show the CLA Shooting Brake in front of a breath-taking scenery above the roofs of various metropolises. From these impressive vantage points it looks out over the depths of the city in all its details and is able to focus on its next destination. The print campaign comprises three motifs and started on 2 March 2015 in daily newspapers and magazines throughout Germany.

    With Nico Rosberg through the city at night
    The TV spot shows the CLA Shooting Brake as a night-time hunter. It sits on a parking deck high above the city. Formula One driver Nico Rosberg walks towards the car and thanks to “Mercedes connect me” unlocks the vehicle with his smartphone. The drive through the darkness of the metropolis begins. The vibrant urban nightlife rushes by in atmospheric images: underground clubs, trendy bars and restaurants, a party on a rooftop terrace, a sneakers boutique and an art house theatre. The images are interspersed with dynamic driving scenes. The voice-over recites an homage to the players in this nightlife – and reaches its climax with the sentence: “I’ll find you, wherever you are hiding”. The TV commercial showcases the new CLA Shooting Brake with “Mercedes connect me” as the ideal vehicle for pursuing adventures in the big city. From 9 March 2015, the spot will air worldwide in lengths between 20 and 60 seconds.

    Topics: CLA | No comments »

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